Compare Zoho Campaigns and Insightly - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Zoho Campaigns or Insightly?

Insightly is more expensive to implement (TCO) than Zoho Campaigns, and Insightly is rated higher (87/100) than Zoho Campaigns (86/100). Zoho Campaigns offers users more features (12) than Insightly (8).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Vs. Insightly

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Insightly: We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, MailChimp, LinkedIn and Twitter, and with great mobile apps for tablets and smart phones, Insightly is the leading customer management system for small business.

Who is more expensive? Zoho Campaigns or Insightly?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Insightly.

Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Insightly price starts at $29 per user/month , When comparing Insightly to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Zoho Campaigns cost is around the same cost of Insightly.

Which software includes more/better features?

We've compared Zoho Campaigns Vs. Insightly based on some of the most important and required Email Marketing features.

Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.

Insightly: Collaboration, Marketing Automation, Sales Automation, Calendar Management, Custom User Interface.

Target customer size

Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. Insightly was designed specifically with small businesses in mind: businesses with few sales, and small number of customers and employees.