Shlomi Lavi /
May 12, 2022
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Bottom Line: Which is Better - Zoho Campaigns or Pega CRM?
Pega CRM is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Pega CRM (68/100). Zoho Campaigns offers users more features (12) than Pega CRM (3). There is a clear winner in this case and it is Zoho Campaigns!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zoho Vs. Pegasystems
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
Pegasystems: Pegasystems Inc. is a provider of Business Process Management solutions, CRM and a Business rules Platform based in Cambridge, Massachusetts.
Pegasystems software revolutionizes how leading organizations optimize the customer experience and automate operations.
Who is more expensive? Zoho Campaigns or Pega CRM?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Pega CRM.
Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Pega CRM price starts at $90 per feature , When comparing Pega CRM to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.
Bottom line: Pega CRM is more expensive than Zoho Campaigns.
Which software includes more/better features?
We've compared Zoho Campaigns Vs. Pega CRM based on some of the most important and required Email Marketing features.
Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.
Pega CRM: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. Pega CRM is perfect for midsize companies and large industries that are looking for a CRM solution.