Compare Zoho Campaigns and Pega CRM - May 2022

Shlomi LaviShlomi Lavi / May 12, 2022

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Bottom Line: Which is Better - Zoho Campaigns or Pega CRM?

Pega CRM is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Pega CRM (68/100). Zoho Campaigns offers users more features (12) than Pega CRM (3). There is a clear winner in this case and it is Zoho Campaigns!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Vs. Pegasystems

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Pegasystems: Pegasystems Inc. is a provider of Business Process Management solutions, CRM and a Business rules Platform based in Cambridge, Massachusetts. Pegasystems software revolutionizes how leading organizations optimize the customer experience and automate operations.

Who is more expensive? Zoho Campaigns or Pega CRM?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Pega CRM.

Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Pega CRM price starts at $90 per feature , When comparing Pega CRM to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.

Bottom line: Pega CRM is more expensive than Zoho Campaigns.

Which software includes more/better features?

We've compared Zoho Campaigns Vs. Pega CRM based on some of the most important and required Email Marketing features.

Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.

Pega CRM: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. Pega CRM is perfect for midsize companies and large industries that are looking for a CRM solution.



Zoho Campaigns

ITQlick rating
(4.2/5)

starts at $3 per month

Zoho Campaigns is a CRM and e-mail marketing software for small to large companies. It has features such as social statistics, link tracking, ready-made newsletter templates, and A/B test campaigns which can bo...

Categories: Communications, VoIP, Marketing, Campaign Management.

Pega CRM

ITQlick rating
(3.7/5)

starts at $90 per feature

Pega CRM software is an enterprise-level, cloud-hosted customer relationship management system that offers integrated sales, marketing, as well as customer service capabilities within a single solution.

Categories: Mobile, Email Marketing.

Compare specifications

Compare features

Zoho Campaigns: 12 Features

Billing/Invoicing
Contact History
Contact Management
Contact Scheduler
Customer Database
Email Marketing
Email Performance Reports
Email Triggers
Marketing Automation
Sales and CRM Integration
Social Media
Step/Decision Rule Definition

Pega CRM: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Zoho Cam...
ITQlick rating
4.2/5
Score
86/100
Pricing
2/10
License pricing
$3 per month
Functionality
20
Compare
Pega CRM
ITQlick rating
3.7/5
Score
68/100
Pricing
10/10
License pricing
$90 per feature
Functionality
5
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.