Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Zoho CRM or Acxiom?
Acxiom is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Acxiom (85/100). Zoho CRM offers users more features (16) than Acxiom (3). There is a clear winner in this case and it is Zoho CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zoho Vs. Acxiom
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Zoho CRM or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho CRM and Acxiom.
Zoho CRM price starts at $14 per user/month , On a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Zoho CRM.
Which software includes more/better features?
We've compared Zoho CRM Vs. Acxiom based on some of the most important and required CRM features.
Zoho CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database, Customer Service, Customer Support Tracking, Dashboards.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Zoho CRM is focused on startup to medium firms in different markets. The software is a useful product for businesses of all sizes and a wide range of types.