Compare Zoho CRM and Marketing 360 - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Zoho CRM or Marketing 360?

Marketing 360 is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Marketing 360 (91/100). Zoho CRM offers users more features (16) than Marketing 360 (5). There is a clear winner in this case and it is Zoho CRM!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Vs. Marketing 360

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? Zoho CRM or Marketing 360?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho CRM and Marketing 360.

Zoho CRM price starts at $14 per user/month , On a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Zoho CRM cost is around the same cost of Marketing 360.

Which software includes more/better features?

We've compared Zoho CRM Vs. Marketing 360 based on some of the most important and required CRM features.

Zoho CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database, Customer Service, Customer Support Tracking, Dashboards.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

Zoho CRM is focused on startup to medium firms in different markets. Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.