Zoho CRM Vs Oracle Marketing (Oct 2020)

Shlomi Lavi / Oct 14, 2020

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Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho.com has launched 25+ online applications — from CRM to Mail, Office Suite, Project Management, Invoicing, Web conferencing and more. Zoho has received numerous awards, including an InfoWorld 2009 "Product of the Year" award, a 2008 PC World "25 Most Innovative Products Award" and a 2007 TechCrunch "Best Enterprise Start-up." Zoho.com is a division of Zoho Corporation, a privately-held and profitable company. With offices in CA, Austin, Chennai, Yokohama and Beijing, Zoho Corporation serves the technology needs of more than 6 million customers worldwide.

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. Oracle is the third-largest software maker by revenue, afterMicrosoft and IBM. 

Pricing/cost comparison

The real cost of CRM software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Zoho CRM TCO and Oracle Marketing Cloud total cost to help with the total cost of ownership calculation.

Zoho CRM price Starting from $12 per user/month , on a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software. Oracle Marketing Cloud price Starting from $2,000 per user/month , when comparing Oracle Marketing Cloud to their competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line:Oracle Marketing Cloud is more expensive than Zoho CRM.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Zoho CRM Vs. Oracle Marketing based on some of the most important and required CRM features.
Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database, Customer Service, Customer Support Tracking, Dashboards, ..
Oracle Marketing Cloud list of features include the following: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation, .

Target customer size

Zoho CRM is aimed at startup to medium companies in different industries. and Oracle Marketing Cloud's target customer size include: Small business, Medium business, Large business.