Compare Zoho Social and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zoho Social or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Zoho Social, and Zoho Social is rated higher (93/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Zoho Social (0).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Corporation Vs. Marketo

Zoho Corporation : Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Zoho Social or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Social and Marketo Lead Management.

Zoho Social price starts at $10 per month , On a scale between 1 to 10 Zoho Social is rated 6, which is similar to the average cost of Social Marketing software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Marketing software cost.

Bottom line: Marketo Lead Management is more expensive than Zoho Social.

Which software includes more/better features?

We've compared Zoho Social Vs. Marketo Lead based on some of the most important and required Social Marketing features.

Zoho Social: We are still working to collect the list of features for Zoho Social.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Zoho Social's typical customers include: Medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.