Adobe Experience Manager Review - why 3.2 stars?

Shlomi Lavi / updated: Nov 19, 2022

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What is Adobe Experience Manager?

Adobe Experience Manager is a web content management system designer for digital markets to deliver and manage digital contents across various channels with ease. Users can manage, create and deliver personalized online experience using this solution and it also provides out-of-the-box integration with other popular Adobe Marketing Cloud products.

Adobe, the company behind Communique 5, was founded back in 1982 and is popular for providing digital media and digital marketing focused solutions.

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Who is it best for?

Adobe Experience Manager is suitable for large enterprisesthat are looking for a way to engage customers in digital channels and promote their products. Dalhousie University and Scottrade are some of the clients of Adobe Communique 5.

Main features and functionalities

Adobe Experience Manager comes with web content management, social communities, digital asset management, marketing campaign management, integration with Adobe Marketing Cloud and mobile site and applications features. Users can build their brand in the digital world, increase revenue and demand and extend their marketing reach using this software.

What is the actual cost?

ITQlick pricing score is 3.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Experience Manager. You can also find here pricing information from Adobe Experience Manager's website.

Pros

• Adobe Communique 5 is suitable for large organizations and can help users to yield powerful users if used properly by an advanced team
• Adobe Communique 5 can empower businesses to optimize, create and analyze campaigns and site contents
• The web content management system’s user-friendly in-place page editing feature doesn’t require any prior programming knowledge

Cons

• Adobe Communique 5 is quite expensive comparing to other similar WCM tools
• Adobe Communique 5 requires advanced strategy and planning with an advanced team to get the best out of this solution
• The web content management system can be difficult to maintain and deploy for corporations that are not ready to invest the required resources

How it stacks up?

Access a head to head analysis of Adobe Experience Manager vs alternative software solutions.

Frequently Asked Questions (FAQs)