Criteo Review - why 3.2 stars?

Shlomi Lavi / updated: Oct 24, 2022

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What is Criteo?

Criteo is an advertisement and marketing management solution for businesses of all sizes. It assists the online retailers in serving personalized online display advertisements to their customers. The software was designed and launched by Criteo headquartered in Paris, France.

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Who is it best for?

Customers of the software include businesses of all sizes and types. Customers belong to a variety of major industries including technology and electronics, media and entertainment, financial services, retail and sale, telecommunication, and others. Some major customers of the software include Dell Inc, Lenovo, and Bouygues Telecom etc.

Main features and functionalities

Criteo features performance optimization platform for optimization of marketing campaigns in real time. It implements the changed policies immediately and controls the overall campaign costs. It also helps in tracking of campaign performances by product categories. Optimization of the campaigns is refined by segmentation. The software features a customizable graphical display of metrics and offers detailed campaign statistics.

Criteo helps the retailers in generating maximum number of profitable sales. For this purpose, it helps establish real time and direct relationships with over 6,000 publishers. Integration is offered with Google Ad Exchange and popular social networking platforms such as Facebook. Targeted and relevant ad campaigns are also offered for mobile marketers.

What is the actual cost?

The cost of license starts at $1 per user/month. ITQlick pricing score is 3.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Criteo. You can also find here pricing information from Criteo's website.

Pros

• The dynamic retargeting feature offered by this software is vast and effective
• Criteo is easy to set up and use
• It also features a straightforward and transparent way to define the target result

Cons

• For E-commerce software, it is not very easy to implement the Criteo script

How it stacks up?

Access a head to head analysis of Criteo vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Criteo right for you or your business?

Criteo is a global technology company designed for businesses of all sizes reach their goals. Over 22,000 businesses in various industries use this software, including Travel and Tourism, Sport and Recreation, B2B & Wholesale, eCommerce, and more. Shipt, Clinique, Ulker, Dest Duy Mexico, Michaels, and others are some businesses that use Criteo.