eTrigue DemandCenter Review - why 4.4 stars?

Shlomi Lavi / updated: Mar 04, 2022

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What is eTrigue DemandCenter?

Etrigue Demand Center is a solution for marketing automation to improve lead generation. The product allows customers to quickly define targeted audiences, build & manage effective marketing campaigns as well as analyze marketing performance all in one software suite.

For 25 years ETrigue Corporation has focused on developing demand generation solutions that meet the marketing and sales needs of rapidly growing companies. The company’s solutions help to generate and qualify leads, shorten sales cycles, and increase revenue to improve Return on Investment (ROI).

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Who is it best for?

Etrigue is designed as a scalable business solution for all business sizes and is a cross-industry product. The solution is offered as a cloud based solution with a SaaS delivery option which is based on the size of the customer database to be maintained by the client.

The product is meant for a company’s sales and marketing teams to utilize an integrated suite of marketing automation tools that can generate good leads, close sales quickly and thereby grow revenue much more effectively.

Additionally Etrigue is best for those companies looking to identify the best qualified prospects to ensure targeted marketing campaigns for better conversion. There are also tools available to support the marketing department to measure and refine their marketing activities so that they can deliver actionable intelligence to the sales team on potential prospects and opportunities.

ETrigue customers include Cisco Systems, SAP Success Factors, DPT, Sesame Software, Skype, Vantage Data Centers and Intradyne

Main features and functionalities

Etrigue can help customers first to define the appropriate audiences for their products & services and then enable them to easily create targeted multi-step scheduled and ad-hoc marketing campaigns quickly. There is an option for lead nurturing to develop on-going campaigns to target warm prospects who are close to sales conversion, as well as prospect activity tracking to build strong marketing relationships with potential customers. Etrigue also provides prospect evaluation features including lead scoring to ensure that leads have high qualification for the sales team to follow up for conversions.

There are detailed marketing dashboards and campaign analysis tools available to analyze the performance of all marketing campaigns so that the marketing teams can quickly act on those that are working well. Additionally Etrigue offers real-time lead alerts to advice of potential opportunities to follow up for sales conversions as well as integrated support for customer event and webcast management.

Etrigue also offers open API integration to leading CRM vendors to leverage the best of Etrigue’s marketing automation tools with a customer’s existing CRM solution. Finally the software is also mobile device ready offering its full suite of tools on smart phones & tablets to provide detailed marketing information in the field, as well as real-time updates for effective prospect interaction and follow-up.

What is the actual cost?

The cost of license starts at $600 per month. ITQlick pricing score is 9.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for eTrigue DemandCenter.

Pros

• Etrigue offers customers a Free Trial for its solution
• There is open API integration available to connect to a variety of third party CRM solutions
• Etrigue supports mobile devices such as smart phones & tablets to access its solutions on the move.
• The product is offered with unlimited emails, visitors, campaigns and users on a flat monthly fee based on the database size of the client
• It offers a scalable full featured product that can meet the requirements of small business to large enterprises

Cons

• Etrigue does not offer an on-premise deployment option.
• There is no support for user driven customization within Etrigue
• Social collaboration tools & social media integration are not available as part of the solution
• Etrigue does not offer any option for email authentication and spam analysis to improve campaign delivery performance.
• The product does not integrate call management for marketing purposes into the solution

How it stacks up?

Access a head to head analysis of eTrigue DemandCenter vs alternative software solutions.

Frequently Asked Questions (FAQs)