Freshmarketer Review - why 4.4 stars?

Freshmarketer Review
ITQlick Score: 71/100
ITQlick Rating:
Pricing: 2.2/10 - low cost
Category: Email Marketing -> Freshmarketer review
Ranking:Ranked 67 out of 138 Email Marketing systems
Company: Freshworks
Pricing: starts at $19 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Freshmarketer pricing, Freshmarketer alternatives
Shlomi LaviShlomi Lavi / updated: Apr 21, 2022

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What is Freshmarketer?

FreshMarketer is a marketing software that automates marketing campaigns and ultimately provides more conversion rates and sales. The software services help users to optimize and improve their websites performances and then tailor the websites in order to attract more leads and convert them to loyal customers. Also included is an engagement system that sends automatic, engaging email contents to keep customers coming.

Some key features of FreshMarketer are customer segmentation, email marketing, conversation optimization, and marketing automation. FreshMarketer is powered by FreshWorks®, a renowned information technology and services company with an international workforce of over 3,000 employees, and it is headquartered in San Mateo, California, United States.

Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

The cost of license starts at $19 per month. ITQlick pricing score is 2.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Freshmarketer. You can also find here pricing information from Freshmarketer's website.

Pros

  • This software embeds various apps, which means they do not have to be bought separately
  • It gives insights on the reason for poor conversions
  • FreshMarketer is easy to set up and use

Cons

  • Pricing is a bit high for small businesses

How it stacks up?

Access a head to head analysis of Freshmarketer vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
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Freshmarketer
ITQlick rating
4.4/5
Score
71/100
Pricing
2.2/10
License pricing
$19 per month
Functionality
8
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MailChimp
ITQlick rating
4.5/5
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98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Frequently Asked Questions (FAQs)

Is it the best Email Marketing system?

Freshmarketer is ranked 67 out of 138 software in their category (Email Marketing systems).

How they are rated on ITQlick?

The rating of Freshmarketer is 4.4 stars out of 5 and the total score is 71 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Freshmarketer makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Freshmarketer can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Freshmarketer and alternatives?

The most popular alternatives to Freshmarketer in 2023: MailChimp, Constant Contact, EasySendy Pro, Emarsys, Campaign Monitor. Access the complete competitors analysis here - Freshmarketer VS Email Marketing Software alternatives.

Is Freshmarketer right for you or your business?

FreshMarketer is suitable for businesses of all sizes, from small, medium, to large in any type of industry. Small retail stores, as well as bloggers and non-profit organizations, can also harness this software to promote their service. Some notable users of FreshMarketer are UNICEF, Tokopedia, and OOKLA®.

List of categories

Data Analysis Tools
Dashboards & KPIs
Campaign Management
Email Marketing
Marketing Automation
Advertising ROI
Website analysis
Project Reporting

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.