Gigya Review - why 3.8 stars?

Gigya is a connected consumer management solution for businesses of all sizes. It offers connection, collection, and conversion capabilities with freedom to customize. The software was designed and launched by Gigya Inc headquartered in California, United States.

The rating of Gigya is 3.8 stars out of 5 and the total score is 84 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Customers of the software include businesses of all sizes and major types. Noteworthy industries where the software has been deployed include media and entertainment, retail and wholesale, transportation and communication, financial services, education, and others. Some major customers of the software include Toyota, Turner Broadcasting System Inc, and New Balance etc.

Gigya is ranked 3 out of 19 software in their category (Autentication and Identity Access systems).

The connection module of the software features social login which allows the customers to sign in using the existing social accounts. Social login gives access to permission-based data which means that relationships can be established with the customer soon after the login. Other features of the module include single registration service for all campaigns, single sign-on across all websites, and social privacy.

The collection module of Gigya manages identity and behavior data to streamline the marketing strategies. It offers such capabilities as identity storage, identity access, social synchronization, and social compliance. The conversion module focuses on providing personalized social experiences and also features various social plug-ins.

Some of the major competitors for Gigya are CrowdTwist and eMee.

CrowdTwist is a gaming platform that focuses on customer retention and loyalty programs. It supports multiple channels of engagement through web, mobile and social networks along with a large variety of gaming options. There are also analytic tools to monitor gaming activity so as to build better gaming applications, together with survey based games to gather customer insights and feedback as well.

Gigya on the other hand also addresses the same sector with management of customer engagement through the web & social media, and incentivizing them to ensure a higher sales conversion level for products & services. It provides a gamification option based on challenges & activities with rewards and recognition through social media. Additionally there are APIs for application integration as well as a development platform to customize and develop new gaming applications.

Another option is eMee which provides readymade game enabled customer loyalty programs based on the requirements of different industry sectors. While the product also supports customization of these games, it includes a rules engine as well that intelligently monitors customers’ behavior and experiences to modify gaming applications in real-time to ensure better engagement over the longer-term. Additionally it is a SAP based product but is open to integration with other applications as well.

Gigya however does not support these feature although it does include a suite of analytic tools to examine customer behavior in relation to existing game & loyalty systems. This information can then be used to tune gaming options to improve customer satisfaction & retention.

Schedule a demo with Gigya and access 65 must ask questions for the vendor while watching Gigya in action. Visit the vendor's website here.