GlobeNewswire Review - why 3.5 stars?

Shlomi Lavi / updated: Feb 28, 2023

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What is GlobeNewswire?

GlobeNewswire is a marketing software platform that helps businesses distribute their news and content to various media outlets and audiences. It was established in 1998 in Los Angeles, California, and has since grown to become a global brand with offices in various countries.

The platform is designed for businesses of all sizes and industries that want to increase their visibility and reach by sharing their news, press releases, and content with journalists, media outlets, and other interested parties.

One of the standout features of GlobeNewswire is its distribution network, which includes over 200,000 media outlets, journalists, and industry influencers. This means that businesses can reach a massive audience with their news and content, increasing their chances of getting their message seen and heard.

Another notable feature of GlobeNewswire is its analytics and reporting capabilities. The platform provides businesses with detailed insights into how their content is performing, including information about the number of views, clicks, and shares. This data can help businesses refine their marketing strategies and improve their future content.

GlobeNewswire also offers a range of customization options, allowing businesses to tailor their news and content to specific audiences and demographics. This feature can be particularly useful for businesses that operate in niche industries or have a specific target market they want to reach.

In addition to these features, GlobeNewswire also provides businesses with a dedicated account manager who can assist with content creation, distribution, and strategy. This personalized service can be especially valuable for businesses that are new to marketing or are looking to take their marketing efforts to the next level.

Overall, GlobeNewswire is a powerful marketing software platform that offers businesses a range of features and capabilities to help them increase their visibility and reach. Whether you're a small business looking to get your message seen by a wider audience or a large corporation seeking to improve your marketing efforts, GlobeNewswire is an excellent choice.

As of 2021, GlobeNewswire has over 350 employees and is headquartered in New York City, with additional offices in countries such as Canada, the United Kingdom, and India. Its long history in the industry and extensive global reach make it a trusted and reliable choice for businesses seeking to improve their marketing efforts.

Who is it best for?

GlobeNewswire is a marketing software platform that serves a wide range of industries and businesses of all sizes. Its typical customers include public and private companies, nonprofit organizations, government agencies, and other entities that want to increase their visibility and reach through media and marketing.

Some of the industries that GlobeNewswire serves include finance, healthcare, technology, consumer goods, and energy. However, the platform is flexible and customizable, meaning that it can be tailored to meet the needs of businesses in virtually any industry.

Here are some examples of companies that use GlobeNewswire marketing software:

1. Ford Motor Company - As one of the world's largest automotive manufacturers, Ford uses GlobeNewswire to distribute its news and press releases to media outlets and other interested parties.

2. Deloitte - As one of the "Big Four" accounting firms, Deloitte uses GlobeNewswire to share its insights and thought leadership with a wider audience.

3. The American Red Cross - As a nonprofit organization that provides emergency assistance, disaster relief, and education, the American Red Cross uses GlobeNewswire to promote its programs and initiatives.

4. Shopify - As an e-commerce platform that enables businesses to create online stores and sell products, Shopify uses GlobeNewswire to share news and updates with its customers and stakeholders.

5. Pfizer - As a pharmaceutical company that develops and produces vaccines, medications, and other healthcare products, Pfizer uses GlobeNewswire to share information about its research and development initiatives.

Overall, GlobeNewswire marketing software is used by a diverse range of businesses and organizations across multiple industries. Its flexibility, customization options, and extensive distribution network make it a powerful tool for businesses seeking to increase their visibility and reach through media and marketing.

Main features and functionalities

GlobeNewswire Marketing Software can help your business in several ways:

1. Increase visibility: By using GlobeNewswire, you can distribute your news and content to over 200,000 media outlets, journalists, and industry influencers, increasing the visibility of your business and its offerings.

2. Reach a wider audience: GlobeNewswire's extensive distribution network allows you to reach a massive audience, including potential customers, investors, and other stakeholders.

3. Improve credibility: By distributing your news and content through GlobeNewswire, you can improve your business's credibility and reputation, demonstrating your expertise and thought leadership in your industry.

4. Enhance analytics and reporting: GlobeNewswire provides businesses with detailed insights into how their content is performing, including information about the number of views, clicks, and shares. This data can help businesses refine their marketing strategies and improve their future content.

5. Personalized service: GlobeNewswire offers a dedicated account manager who can assist with content creation, distribution, and strategy. This personalized service can be especially valuable for businesses that are new to marketing or are looking to take their marketing efforts to the next level.

6. Customization: GlobeNewswire allows businesses to tailor their news and content to specific audiences and demographics, enabling them to connect with the right people in the right way.

Overall, GlobeNewswire marketing software can help your business increase its visibility, reach a wider audience, improve its credibility, and refine its marketing strategies. Whether you're a small business looking to get your message seen by a wider audience or a large corporation seeking to improve your marketing efforts, GlobeNewswire is an excellent choice.

What is the actual cost?

The cost of license starts at $150 per license. ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for GlobeNewswire. You can also find here pricing information from GlobeNewswire's website.

Pros

• Comprehensive global distribution network: GlobeNewswire offers a comprehensive global distribution network with over 4,000 websites, 3,000 media outlets, and 550 news content systems. This extensive network ensures maximum exposure and reach for your press releases.
• Real-time media monitoring: GlobeNewswire provides real-time media monitoring, allowing you to track the performance of your press releases and measure the impact of your PR efforts.

Cons

• Higher pricing: GlobeNewswire pricing is generally higher than some of its competitors, such as PRWeb and Marketwired, which may be a disadvantage for smaller businesses with more limited budgets.
• Limited social media capabilities: While GlobeNewswire offers social media distribution, its social media capabilities are not as comprehensive as some of its competitors, such as Meltwater, which offers more advanced social media management tools.
• Limited customization options: GlobeNewswire press release templates and formatting options are somewhat limited compared to some of its competitors, which may be a disadvantage for businesses looking for more customization options.

How it stacks up?

Access a head to head analysis of GlobeNewswire vs alternative software solutions.

Frequently Asked Questions (FAQs)