HubSpot Marketing Hub Review - why 4.5 stars?

Shlomi Lavi / updated: Jan 31, 2023

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What is HubSpot Marketing Hub?

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by HubSpot, Inc., headquartered in Massachusetts, United States.

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Who is it best for?

HubSpot InBound Marketing can be used for the marketing automation needs of any business. It has been commonly deployed in such industries as communications, e-commerce, education, media and entertainment, healthcare, hospitality, financial services, and insurance etc. Some major customers of the software include Global Strategic Management Institute, The Miller Company, and Trans Tech Energy etc.

Main features and functionalities

Marketing automation features of the software include automatic segmentation, delivery tracking, drip email marketing, scheduled and triggered emails, and email templates. For campaign management, the software offers campaign diagram, personalized content, web form design, landing page templates, and blogging tool.

Important lead management features of HubSpot InBound Marketing include behavioral scoring, custom scoring, progressive profiling, and prospect segmentation. The software also offers various useful reporting and analysis features.

What is the actual cost?

The cost of license starts at $45 per month. ITQlick pricing score is 6.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for HubSpot Marketing Hub. You can also find here pricing information from HubSpot Marketing Hub's website.

Pros

• HubSpot InBound Marketing offers integration with a wide range of third party applications such as Salesforce CRM and Sage CRM.
• You have the facility of creating and customizing campaign performance and email performance reports.
• The software offers a simple drag and drop interface with intuitive functionality.

Cons

• HubSpot InBound Marketing lacks the email marketing features of HTML validation and image validation.
• Lead management features of the software do not include demographic scoring and product-based scoring.

How it stacks up?

Access a head to head analysis of HubSpot Marketing Hub vs alternative software solutions.

Frequently Asked Questions (FAQs)