HubSpot CRM Pricing Plans & Cost Guide (Mar 2023)
Compare PricingITQlick Score: | 95/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> HubSpot CRM review -> HubSpot CRM pricing |
Ranking: | Ranked 7 out of 605 CRM systems |
Company: | HubSpot |
Pricing: | starts at $45 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | HubSpot CRM review, HubSpot CRM alternatives |
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Table of Contents
- HubSpot CRM cost in 2023
- Prices and Plans Compared
- Which Plan Is Right for You?
- Additional Costs
- HubSpot CRM Vs. alternatives (pricing)
- Cost of customizations
- Cost of data migration
- Cost of training
- Cost of maintenance
- Frequently Asked Questions (pricing)
- Veredict - Should you buy HubSpot CRM?
- CRM software pricing guide
HubSpot CRM pricing: How much does it cost in 2023?
HubSpot Sales Hub offers three plans starting from $25 per user per month. The different plans are Starter, Professional, and Enterprise. Each plan includes a set minimum number of users. All plans offer both monthly and annual contracts.
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Starter- Cost $25 per user per month.
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Professional- Cost $500 per user per month.
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Enterprise- Cost $1200 per user per month.
Prices and Plans Compared
The price difference between each plan in HubSpot Sales Hub is huge.
For example, the Starter plan is only $25 per user per month with a wide array of features such as conversation routing, automation, chat support, and many more. The Professional plan includes everything from the Starter plan along with sales analytics, custom reporting, and forecasting.
The Enterprise plan is quite costly at $1200 per user per month. However, it is a fully customizable plan that companies can modify to suit their unique sales needs. In addition to that, it has sandboxes, hierarchical teams, and predictive lead-scoring capabilities.
HubSpot Sales Hub also offers paid add-ons for different plans. For example, the Starter plan offers an API limit increase at an additional cost of $500 per month. The Professional plan offers several add-ons like Reporting limit increase, list limit increase, calling minute increase, and phone number limit increase. The Enterprise plan offers the same add-ons as the Professional plan.
All HubSpot plans offer free forever access with a wide range of features that differ for each plan.
Salesforce Sales Cloud is the closest competitor to HubSpot Sales Hub. It offers similar features at the same price of $25 per user per month but for a maximum of 10 users for the Essential edition.
Which Plan Is Right for You?
HubSpot Sales Hub is a well-designed sales CRM that offers abundant features for each plan.
All plans are priced according to the features they offer and can be leveraged by all enterprises depending on their business goals, team size, and scale.
Each plan offers a useful set of features that are suited for the minimum number of users. Finally, we think HubSpot Sales Hub is a good fit for both small and large sales teams.
Additional Costs
According to our research, HubSpot Sales Hub has additional charges apart from the licensing plans.
The Professional plan has an additional one-time onboarding fee of $750. This would bring the initial cost to get started to $1,250. Similarly, the Enterprise plan has a set-up fee of $3000 bringing the total initial cost to $4,200 for the first month.
HubSpot CRM vs. competitors (pricing)
Software |
Pricing |
Free Trial |
Zoho CRM |
$59 to $299 per user per month |
15 days |
Keap |
$169 to $249 per user per month |
14 days |
Nutshell |
$19 to $49 per user per month |
14 days |
Agile CRM |
$8.99 to $49.99 per user per month |
Free Forever Access |
SharpSpring |
$449 to $1,449 per user per month |
No Free Trial |
Cost of software customizations
Customizing the software to meet the specific needs of the organization can be a costly process, especially if the customization requires significant development or integration work. The average cost of customization can range from a few thousand dollars to several hundred thousand dollars, depending on the complexity of the customization work.
Data migration cost Relevant for HubSpot CRM
Migrating data from old systems to the new software can be a time-consuming and costly process, especially if the data is large or complex. The average cost of data migration can range from a few thousand dollars to several hundred thousand dollars, depending on the size and complexity of the data.
Cost of training
How many groups (different departments, usages, type of users) are needed for HubSpot CRM training? Training employees to use the new software can be a significant cost, especially if the software is complex or requires specialized knowledge. The average cost of training can range from a few hundred dollars to several thousand dollars per employee, depending on the complexity of the software and the duration of the training.
Cost of maintenance
Ongoing maintenance and support for the software can be a significant cost, especially if the software requires frequent updates or has a high rate of bugs or issues. The average cost of maintenance can range from a few hundred dollars to several thousand dollars per year, depending on the complexity of the software and the level of support required.
Frequently Asked Questions (FAQs)
Our Veredict
HubSpot Sales Hub has all the features of a good sales CRM. It is feature-packed and useful for teams of all sizes and scales. As each plan has a set number of users already included; that makes it easier for companies to choose the right plan for their business.
Coming to the pricing, HubSpot Sales Hub plans have varied prices considering the cost disparity between each plan. However, this difference is justified by the features and number of users that each plan provides.
Large-scale enterprises and SMBs can avail the benefits of HubSpot Sales Hub as it is a good fit for all kinds of teams.
Customer Relationship Management (CRM) Software Price Range
Most CRM software in the market are priced on a per-user, per-month basis; hence, businesses can expect to pay between the range of $10 to $200 per user monthly. There are also some CRM products with yearly pricings and others with perpetual licenses.
The above price range depends on the sophistication of the CRM products feature-wise, as well as the number of user accesses or accounts paid for. Some CRM software within the above price ranges are Zendesk Sell, which starts from $19 monthly per user, FreeAgent CRM pricing starts from $25 monthly per user, and GreenRope costs between $149 for up to 1,000 contacts to $699 for up to 50,000 contacts.
In addition, CRM products target different sizes of organizations, and their price ranges are as follows:
- Small Businesses can expect to pay between the range of $10 to $25 for CRM software. The prices are set on a per user per month basis. For example, Zoho CRM costs $12 per user per month, Fresh Sales costs $13 per user, per month, and Copper pricing starts $19 per user per month. In addition to this, some products offer small businesses very basic packages which can be gotten for free.
- Medium Businesses can expect to pay between $25 to $50 for CRM software. While most products for medium-sized businesses are priced on a per user, per month basis, the number of employees or registered users will determine the prize of the software per user. For example, Hubspot costs up to $30 per user monthly but $50 monthly for two users. Others are Benchmark ONE, which costs $40 monthly per user, and Skynamo, which is priced at $46 per user monthly.
- Large Businesses can expect prices that fall within $50 to $200 for CRM products. CRM offerings for large business organizations typically come with more features; hence, there may be separate fees for installation, setup, or training. Some CRM software within this tier are FreeAgent CRM, which costs $130 price monthly per user; GreenRope costs between $149 for up to 1,000 contacts to $699 for up to 50,000 contacts , and Quick Base pricing falls around $500 monthly for a number of users.
CRM best of breeds and their price ranges are as follows:
- Marketing Automation Software Marketing automation products can be divided into three tiers, each carrying prices that range from $0 to $19, $19 to $50, and $50 upwards, respectively. For instance, Active Campaign pricing starts from $15 monthly per user, Hubspot Marketing Automation costs up to $50 per user monthly, and Integrated Marketing Portal pricing is around $50 per user monthly.
- Lead Management Software The pricing for Lead management products in the market usually varies between $11 and $60 upwards. These price ranges depend on the level of the products offerings and the number of registered users per month. For example, SalesExec pricing starts from $65 per user monthly, Salesforce Essentials costs around $25 per user monthly, and Lead Capsule pricing starts from around $500 per month for a number of years.
- SalesForce Automation Software SalesForce automation products pricing ranges from $13 to $50 upwards, depending on the level of their offerings and the number of registered accounts per month. The prices are set per user, per month; hence, SAA software pricing like Really Simple System starts from $14 per user monthly, Pepperi pricing is around $48 per user monthly, and Cliently costs up to $39 per user per month.
- Contact Management Software Most contact management products in the market are priced on a per month basis, and there are typically set limits to the number of contacts each user can manage on the software. Depending on the level of offers, prices may fall between $0 to $14, $14 to $25, and $25 to $400. For example, Infloflo pricing starts from around $100 per month, DejaOffice PC CRM costs up to $50 monthly, and AirTable pricing starts from $14 per month.
- Email Marketing Software Email marketing products are priced per month, and there are usually limits on the number of subscribers or emails for each user monthly. The prices range from $0 and $30 upwards, depending on the package level. For example, Constant Contact pricing starts from $20 per month, SendinBlue pricing starts from $25 per month, and Campaigner costs around $19 per month.
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.