IBM Campaign - Top Competitors (May 2022)

IBM Campaign Review
ITQlick Score: 88/100
ITQlick Rating:
Pricing: 7/10 - high cost
Category: Marketing Automation -> IBM Campaign review -> IBM Campaign competitors
Ranking:Ranked 6 out of 107 Marketing Automation systems
Company: IBM
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: IBM Campaign review, IBM Campaign pricing guide
Shlomi LaviShlomi Lavi / updated: May 15, 2022

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IBM Campaign vs. Alternatives in 2023

IBM Campaign competes with other marketing automation systems like HubSpot Marketing Hub, Pardot, and ActiveCampaign. We will compare these marketing automation systems in some specific aspects below.
  • Functionality: IBM Campaign offers features like Multi-Channel Campaigns, Behavioral Data, Personalized Follow-Up Messages, Tailored Customer Experiences, Customer Satisfaction, Mobile Messages, Lead Qualification, Marketing Automation, Multi-Channel Marketing, Reporting & Statistics, ROI Tracking, Data & Analytics, Hybrid Cloud, IT Infrastructure, Quantum Computing, Security, Supply Chain, Content Services, etc. HubSpot Marketing Hub offers features like Blog, SEO, Ad Tracking & Management, Social Media Management, Landing Pages, Email, ABM, Track ROI, Revenue Attribution Reporting, CRM, Contact Management, Follow-Up Emails, Ad Retargeting, Multiple Currencies, Custom Reporting, Account-Based Marketing, Adaptive Testing, Predictive Lead Scoring, User Roles, Multi-Touch Revenue Attribution, etc.

    Pardot offers features like Email Marketing, In-Depth Prospect Tracking, Lead Nurturing, Lead Scoring & Grading, ROI Reporting Customizable Dashboards, Real-Time Alerts, Lead Qualification (available in IBM Campaign), Forms & Landing Pages, Personalized Email Marketing, Emails Optimization, etc. ActiveCampaign offers features like Marketing Automation, Email Marketing (available in Pardot), Email Templates, Send Newsletters, Subscription Forms, Segmentation, Site, and Event Tracking, Campaign & Automation Reporting, Landing Pages, Contact Scoring, SMS Marketing, Automations Map, Conditional Content, etc.
  • Customers/Industries: IBM Campaign targets Aerospace & Defense, Automotive, Banking & financial markets, Education, Electronics, Energy & Utilities, Government, Healthcare, Insurance, and Life Sciences. IBM Campaign has customers like TD Ameritrade, Electrolux, CVS Health, Carhartt, Hera, etc. HubSpot Marketing Hub targets Software & Technology, Banking & Financial Services, Consumer Goods, Healthcare, Media & Communications, Marketing & Advertising, Consumer Services, Manufacturing, Education, and Nonprofit. HubSpot Marketing Hub has customers like Frontify, VMWare, Loom, Monday.com, Trello, Momentive, Reddit, Soundcloud, Ceros, ClassPass, Ving, Rock content, Airstream, Crunch fitness, Handled, etc.

    Pardot by Salesforce targets Agriculture and Mining, Automotive, Business Services, Communications, Consumer Goods, Education, Energy, Financial Services, Government, Healthcare & Life Sciences. Salesforce has customers like Mac Tools, Stanley Black & Decker, (RED), Boxit4me, etc. ActiveCampaign targets Technology, Bloggers & Influencers, Education, Agencies, Small Businesses, Entertainment & Events, Travel & Hospitality, Non-Profit, Healthcare, Real Estate, Fitness & Nutrition, Enterprise, etc.
  • Cost: The license cost information for IBM Campaign is unavailable. HubSpot Marketing Hub starts at $45 per month. Pardot starts at €1,250 per month for up to 10,000 contacts (billed annually). Pardot has a free trial. ActiveCampaign starts at $9 per month on annual billing and $15 monthly with a free trial.
  • Cloud-based/On-premise: IBM Campaign and all its alternatives are cloud-based.
  • Scalability: IBM Campaign and all its alternatives can accommodate organizations of all sizes.
  • Support: IBM Campaign offers support channels like Email/Help Desk and Knowledge Base. HubSpot offers an Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat. Pardot and ActiveCampaign offer support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat.

IBM Campaign alternatives - for small & large Business

Here are the top 4 alternatives to IBM Campaign that are worth checking out: VisitorTrack for SMBs, Ensighten for large size business, Resulticks for growing companies, and AdRoll for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Best for SMBs
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Best for Enterprise
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Growing
Resulticks
ITQlick rating
4.9/5
Score
84/100
Pricing
3.4/10
License pricing
$999 per user/month
Functionality
4
Free version
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.