IBM Cognos BI - Top Competitors (Mar 2022)

Shlomi Lavi / updated: Mar 12, 2022

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IBM Cognos BI vs. Alternatives in 2024

IBM Cognos competes with other business intelligence products like MicroStrategy, Quick Sense, and Domo. We will compare these business intelligence systems in some specific aspects below.

• Functionality: IBM Cognos offers features like Automate data exploration, Scale and integration, data protection, Getting connected, Build visualizations, Identifying patterns, Generating personalized reports, Gaining insights, Modernize and maximizing your investment, etc. When compared to its alternatives, Domo offers features like Data Integration, Intelligent Apps, Embedded Analytics, Security & Governance, Analyzer, Stories, Alerts, Mobile, etc. MicroStrategy offers features like Federated Analytics, Embedded Intelligence (available in Domo), Mobile Intelligence (available in Domo), Cloud Intelligence, On-Demand Webinars, Analyst Reports, Qlik Sense offers features like Finance Analytics (available in MicroStrategy), IT Analytics, HR & People Analytics, Marketing Analytics, Sales Analytics, Supply Chain Analytics, etc.
• Customers/Industries: IBM Cognos renders its BI services to industries with specialties in Aerospace and Defense, Automotive, Financial Services, Consumer goods, Education, High tech & electronics, Energy and utilities, Government, etc. Business analysts who are customers of IBM Cognos are found in organizations like Elkjøp Norway, LOreal, Mueller, Inc., etc. Qlik sense renders its BI services to industries with specialties in Healthcare, Financial Services, Retail, Manufacturing, High Tech, Public Sector, etc. Business analysts of Qlik sense are found in organizations like Urban Outfitters, Novartis, Lenovo, Aramark, Harman, and YVR, Airbus, PayPal, NHS, Deloitte, Lloyd, etc. MicroStrategy renders its BI services to industries with specialties in Financial Services, Healthcare, Retail, Government, Technology, etc. Business analysts of MicroStrategy are found in organizations like Pfizer, KFC, Disney ABC, EziBuy, Giant Eagle, Sonic Automotive, Computer Aid, Inc., etc. Domo renders its BI services to industries with specialties in Financial Services, High Tech, Life Sciences, Manufacturing, Media, Retail, etc. Business analysts who are customers of Domo are found in organizations like Zillow, Cisco, ESPN, eBay, Comsat, Nestle, Goshen Health, Danaher, etc.
• Cost: According to ITQlick expert cost research, IBM Cognos is cost-rated at 3.8/5. This means it is average-cost business intelligence software. The rating system considers this software rated 1-2 as low-cost and 4-5 as high cost. IBM Cognos starts at $10 per user per month. MicroStrategy starts at $600 as a one-time payment. MicroStrategy comes with a free trial. Qlik sense starts at $30 per user per month, billed annually, and comes with a free version and trial.
• Cloud-based/On-premise: IBM Cognos and all its alternatives are cloud-based. IBM Cognos offers on-Premise for Windows and Linux. Popularity: Qlik sense is a product of Qlik privately held with more than 50,000+ customers and analysts. Domo is publicly traded on the Nasdaq under the DOMO symbol with more than 2,000 customers.
• Support: IBM Cognos offers support channels like Email/Help Desk, Knowledge Base, and Phone Support. MicroStrategy, Domo, and Qlik sense offer FAQs/Forum, 24/7 (Live Rep), and Chat unavailable in IBM Cognos and offers all other support channels of IBM Cognos.