IBM Cognos BI Pricing Guide (Jul 2020)

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Last updated: Jul 15, 2020

IBM Cognos BI Pricing

ITQlick rating
(4.1/5)

Starting from $75 per license

IBM Cognos Business Intelligence is a growing cloud-based BI software, it is designed to support medium and large size business. IBM Cognos Business Intelligence received a rating of 4.1 from ITQlick team. Th...

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IBM Cognos BI Pricing - The Ultimate Guide

Shlomi Lavi / Jul 15, 2020

IBM Cognos BI Total Cost Rating: (7.6/10)

When comparing IBM Cognos BI to their competitors, on a scale between 1 to 10 IBM Cognos BI is rated 7.6, which is higher than the average Business Intelligence software cost. IBM Cognos BI are offering few flexible plans to their customers, the basic cost of license starting from $75 per license, read the article below in order to calculate the total cost of ownership (TCO) which includes: customization, data migration, training, hardware, maintnance, updgrades, and more.

You can also leave your info with us to get a free custom quote with the break downs for your business needs.

Business Intelligence Tools Price Ranges

For business intelligence software, the price sits around $3,000 per year for a user. However, it is worth noting that this price range is associated with the medium offering or package from each software vendor; in essence, it is suitable for small & medium-sized businesses. More robust offerings have volatile pricings that are adjusted to suit large businesses.

Users are expected to pay between $10 to $75 for a single user account, depending on the offering level. Examples are Prisync pricing is priced at $60 per month, ClearView InFocus, which costs $25 monthly, and SEMRush pricing sit around $100 monthly. However, SAP Business Objects costs $14,000 per year but includes 10 user accounts.

Additionally, business intelligence software can be targeted at SMBs or large-sized businesses. However, there are others that are meant for any business size. The software that is apt for each business size and their prices are as follows:

  • Small Businesses can expect to pay between $10–$50 monthly for a single account business intelligence software. For BI software that includes multiple accounts, they can expect to pay between $300–$500 per month. However, some other vendors like Britix24, Manage Engine Analytics Plus, and BI360 offer their low-end package free for small businesses, although with limited features. Some BI software for small businesses are Competitors App, which costs around $7 per month, KlipFolio $50 monthly, and AnswerDock $20 per month.
  • Medium Businesses can expect to pay between $50–$500 for a business intelligence software, depending on the number of accounts on each offering. For instance, Tableau pricing costs $70 for a single account, while Funnel and CYS cost around $500 and $300 respectively for pre-set multiple accounts.
  • Large Businesses can expect to pay $500–$10,000 for BI software packages that include a large workforce and around $60 for a single account. For instance, Prisync ultimate package costs around $300 monthly per user but allows only a minimum of 10 accounts, which amount to $3,000. Also, ArcGIS costs $1,500, and IBI is priced around $150 per month.

The price range for BI best of breed are as follows:

  • Reporting Software This subcategory of BI software has a price that ranges from $10 and $45, depending on the offering level. For example, Agent360 Marketing Reporting pricing starts from $80 per month for 5 users, Syncfusion Bold Reports costs $200 per month for 5 users, Germain APM cost up to $30 per day based on APM unit.
  • Data Visualization Software The price for software in this category ranges from $10 to $50 per user monthly. On the other hand, some others are completely free to use. Google Charts, for example, comes at no fee. However, software like Qlik Sense costs $15 per month per user, while Power BI costs more than $10 monthly per user.
  • Dashboard Software Dashboard software pricing is usually divided into three tiers, which range from $9 to $12, $12 to $27, and above $30, respectively; the price is usually set based on the number of dashboards made available in a month. Some dashboard software with this similar price are Cluvio, which costs $280 for 50 dashboards monthly, Microsoft Dynamics 365, which costs $190 monthly per user for a number of dashboards. Others are iClassPro = $130 and ThortSpace = around $10 monthly per user.
  • Risk Management Software Many products in this category are priced on a yearly basis, which, in many cases, may be per user. They can also be divided into three categories, of which the lowest offering range from $70 to $400, medium offering from $400 to $10,000, and the ultimate package from $10,000 upwards. Some products have monthly pricing regardless; for example, Goat Risk, which costs $15 per user, and OneSoft Connect, which costs around $6 per user. An example of a product with yearly pricing is Analytic Solver, which costs $250 per user. Lastly, some risk management software have one-time fees, like IsoMetrix, which costs $34,000 for a buyout.
  • Embedded Analytics Software The pricing for embedded analytics software is often divided into three tiers, usually to suit small businesses, medium businesses, and large businesses. The price ranges from $10 to $15, $15 to $325, and above $325 for each respective tire. Stratifyd is an embedded analytics software with yearly pricing of $1,000 per user. Others are GoodData, which costs $2,400 per year, INFRAGISTIC Reveal, which costs around $10 per user per month.

Business Intelligence Total Cost Breakdown

When it comes to selecting Business Intelligence software product, buyers are primarily concerned about its cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a software product, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of Business Intelligence Software isn't easy as The overall cost of software includes the cost of software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership."

3 Software Pricing Models

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial open source.

  • Subscription/Software-As-A-Service: - Not relevant for IBM Cognos BI
    Under this software pricing model, the software is accessed over the Internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the software. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The software cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Relevant for IBM Cognos BI
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the software or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for IBM Cognos BI
    The customer can acquire the software free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied software solution.

IBM Cognos BI - cost of customization:

If you need specific features in your software catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are.
  • Forms to collect additional data.
Here are some questions to answer: How much customization is needed? How many system you want to integrate to? Does your company work like industry standars or has it's own customize processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

IBM Cognos BI - cost of data migration: Relevant for IBM Cognos BI

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in excel spreadsheets, then it may incur you a lot of time and money to migrate data from excel.
By involving a software services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depents on how many records you want to migrate. Records can include number of Customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

IBM Cognos BI - cost of training: Relevant for IBM Cognos BI

As a software buyer, you are required to pay extra for in-person training, though some vendors offer web-based training as part of the package. Training cost may involve end-user training, video/self training, group training, department training, and train the trainer.

Training cost derived from the training approach that you select for your organization:
  • End-user training.
  • Group/Department training.
  • Video /self training.
  • Train the trainer approach.

Here are some questions to answer: How many training groups (different departments, usages, type of users) are needed?

In order to calculate the cost of training you can use the following estimates:

  • 1-2 Training Sessions: $500
  • 3-4 Training Sessions: $1,500
  • 5-7 Training Sessions: $2,500
  • 8-10 Training Sessions: $5,000

Cost of Hardware & IT: - Relevant for IBM Cognos BI

This can be a major expense for on-premise software buyers that need their own servers and other infrastructure to install the solution. This may be a costlier alternative than cloud solutions. In that case, you may want to go with cloud services that do not involve infrastructural investments and you can rely on the vendor’s web-based solutions.

Software pricing may also depend on software capabilities, including marketing automation, sales automation, help desk, and call center.

Cost of support for IBM Cognos BI - An Important Factor:

As a customer investing in a software product, you are looking for constant support, besides the price of the software. Support has become a crucial part of value-based pricing that you are willing to pay as a customer.

There is no use buying a software product and facing inconvenience due to some technical glitches that you know nothing about and are reliant on the vendor to give you a solution. It is crucial that you go for a product from a vendor that provides solutions to ongoing problems.

Shift From Licensing Fee to Subscription Fee Models: - Not relevant for IBM Cognos BI

In an effort to build more sustained relationships with customers, most software vendors have chosen to offer the managed services model to accommodate changing customer behavior. There has been a significant drop in licensing revenue, thanks to the emergence of software-as-a-service model and downfall of the packaged software.

The new pricing model requires customers to pay little upfront fee and ongoing subscription fee on a monthly basis. The alternate pricing model stretches payments over a period of few years compared to lump-sum licensing fee.

Customers are happy to pay small monthly installments for subscribing to the ongoing support and maintenance services from vendors, without having to pay large upfront payment which can be too much for small businesses.

Compare IBM Cognos BI pricing to Alternarive Business Intelligence solutions:

When comparing IBM Cognos BI to their competitors, on a scale between 1 to 10 IBM Cognos BI is rated 7.6, which is higher than the average Business Intelligence software cost. Analance BI from Ducen provides a number of Business Intelligence features that include discovery & analysis, multiple reporting options, rich visualization techniques including graphs & dashboards, as well as a single sign on portal for easy setup and access.

In comparison Cognos Business Intelligence provides in addition to these features, advanced statistical analysis based on the leading SPSS platform which gives multidimensional analysis to help in anticipating trends and informing decision making.

Another point of difference is that Analance BI is available as a full featured version which can be deployed as an on-premise solution; a vendor hosted cloud solution, as well as a customer hosted cloud solution. Whereas Cognos Business Intelligence provides a scaled down Express Edition available as a cloud based solution, while its full featured product is available as both cloud and on premise solutions.

SpatialKey on the other hand is a specialized product that focuses on providing Business Intelligence for the Insurance industry that covers risk management & underwriting, as well as marketing intelligence for the retail & financial services industries. The product focuses primarily on data visualizations to help users get graphical views to help with their decision making process.

Cognos Business Intelligence on the other hand in addition to visual analytics also provides features for enhanced reporting and cube analysis, as well as access via mobile to allow real time review of information at any place and time. Additionally this is offered for multiple industries, unlike the specific industry focus of SpatialKey.

How Can We Help?

The science of software cost/pricing may not be easy to understand. If you seek to understand software pricing model, get in touch with ITQlick experts. Contact us today and find solutions to all your questions. We will match software vendors that offer the best pricing on technology that fits your needs.