Zeta Global - Top Competitors (Dec 2022)

IgnitionOne Digital Marketing Suite Review
ITQlick Score: 89/100
ITQlick Rating:
Pricing: 5.4/10 - average cost
Category: Marketing Automation -> Zeta Global review -> Zeta Global competitors
Ranking:Ranked 4 out of 107 Marketing Automation systems
Company: IgnitionOne
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: Zeta Global review, Zeta Global pricing guide
Shlomi LaviShlomi Lavi / updated: Dec 12, 2022

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Zeta Global vs. Alternatives in 2023

IgnitionOne Digital Marketing Suite competes with other marketing automation systems like HubSpot Marketing Hub, Emarsys, and Bloomreach. We will compare these marketing automation systems in some specific aspects below.
  • Functionality: Zeta Global offers features like Customer Data Management, Identity Management, Audience Creation and Segmentation, Intent and Engagement Scoring, Omnichannel Engagement, Website Personalization, Insights & Analytics, Deterministic Measurement, Real-Time Customer Visualization, Optimization, Image Library, Landing Pages/Web Forms, List Management, Mobile Optimized Emails, Reporting/Analytics, Subscriber Management, Template Management, etc. HubSpot Marketing Hub offers features like Blog, SEO, Ad Tracking & Management, Social Media Management, Video, Live Chat, Landing Pages (available in Zeta Global), Email, ABM, Track ROI, Revenue Attribution Reporting, CRM, Contact Management, Follow-Up Emails, Ad Retargeting, Multiple Currencies, Custom Reporting, Account-Based Marketing, Adaptive Testing, Predictive Lead Scoring, User Roles, Multi-Touch Revenue Attribution, etc.

    Emarsys offers features like Agile Marketing & Commerce Automation, Cross-Channel Campaigns, Real-Time Automated Triggers, Customer Lifecycle Stage, Automated Programs & Campaigns, Integrated Data Layer, Personalization Engine, Cross-Channel Execution, Customer Lifecycle Management, Intelligence & Analytics (available in Zeta Global), Strategies & Tactics, Omnichannel Integrations, CRM (available in Zeta Global), Customer Profiles, Customer Segmentation, Customer Surveys, etc. Bloomreach offers features like Email Marketing (available in HubSpot Marketing Hub), Drag-and-drop Email Automation, Robust ESP, Dashboards & Reporting, Integrations & Webhooks SMS & Messaging, Mobile APP, Ads & Retargeting, Omnichannel Orchestration, Marketing Intelligence & Insights, Experience Personalization, Experiments & A/B testing, Brand Management, Campaign Analytics, Campaign Management, etc.
  • Customers/Industries: Zeta Global targets eCommerce, Online Gambling, Telecom, eCommerce, Automotive, Financial Services, Media, Retail, and Consumer Packaged Goods. HubSpot Marketing Hub targets Software & Technology, Banking & Financial Services, Consumer Goods, Healthcare, Media & Communications, Marketing & Advertising, Consumer Services, Manufacturing, Education, and Nonprofit. HubSpot Marketing Hub has customers like Frontify, VMWare, Loom, Monday.com, Trello, Momentive, Reddit, Soundcloud, Ceros, ClassPass, Ving, Rock content, Airstream, Crunch fitness, Handled, etc.

    Emarsys targets Retail & Ecommerce, Consumer Products, Travel & Hospitality, Sports & Entertainment, and Communications & Media. Emarsys has customers like Pizza Hut, Puma, Bigbig Shop, Lancaster, Betclic, Babble, Nike, CUE, Nourished Life, Shape Republic, Contorion, City Beach, SallyEurope, Super Pharmacy, BrandAlley, Addidas Runtastic, Love Bonito, Bulk Powders, Salling Group, Char-Broil, Marine Deals, Outnoth, PosterXXL, Party Delights, etc Bloomreach targets Financial Services, Hospitality, Healthcare, B2B, Manufacturing, Media, Retail, etc. Bloomreach has customers like Williams Sonoma, HD Supply, Jenson USA, HellermannTyton, Bosch, Deutsche Telekom, Hobbycraft, HP Tronic, 4Home, Vivamix, River Island, musicMagpie, Unisport, Connox, OluKai, WildTangent, Baby-walz, Mokka, Rapha Racing, Sofology, Missguided, 11teamsports, FitFlop, Recolution, Wojas, DFS, etc.
  • Cost: The license cost information for Zeta Global, Emarsys, and Bloomreach is unavailable. HubSpot Marketing Hub starts at $45 per month.
  • Popularity: HubSpot is publicly traded on the NYSE under the HUBS symbol. HubSpot has 128,000+ Customers in over 120 countries. Emarsys is privately held and trusted by 1500+ companies worldwide. Bloomreach is also privately held and trusted by 850+ companies.
  • Scalability: Zeta Global can accommodate large-scale organizations. All alternatives of Zeta Global can accommodate organizations of all sizes.
  • Support: Zeta Global, HubSpot Marketing Hub, and Emarsys offer support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat. Bloomreach offers 24/7 (Live Rep) and Chat.

Zeta Global alternatives - for small & large Business

Here are the top 4 alternatives to Zeta Global that are worth checking out: VisitorTrack for SMBs, Ensighten for large size business, Resulticks for growing companies, and AdRoll for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Best for SMBs
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Best for Enterprise
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Growing
Resulticks
ITQlick rating
4.9/5
Score
84/100
Pricing
3.4/10
License pricing
$999 per user/month
Functionality
4
Free version
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.