Lasso CRM Review - why 3.8 stars?

Shlomi Lavi / updated: Feb 01, 2023

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What is Lasso CRM?

Lasso CRM is a customer relationship management solution for real estate and other businesses. The software was launched by Lasso Data Systems headquartered in British Columbia, Canada. It offers various analytical, marketing, accounting, and customer service solutions for the business.

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Who is it best for?

Lasso CRM is mainly designed for small and medium business sizes. There is, however, no constrain on the industry in which this software can be used. Since its launch, it had been used in diverse industries including education, real estate, finance, business processing outsourcing and others.

Lasso CRM is particularly useful for real estate developers and helps them in increasing the efficiency of business by selling more real estate. Developers, homebuilders, and construction companies have also found the use of Lasso helpful.

The software supports both online and on premise deployment models for flexible functionality. The clients of the software come from a wide range of industries and include such names as MAC Marketing Solutions, Heartland Homes, The Marketing Directors, and Ideal Homes etc.

Main features and functionalities

The software provides highly reliable marketing and sales automation along with a wide range of analytical and productivity features. For proper market automation, the software provides the features of campaign dashboard, email marketing, mailing list management, and product catalog.

The software offers various applications for effective sales automation. Some important features for this purpose include contact history, contract management, contact scheduler, custom database, lead management, and lead tracking. Important customer service aspects of Lasso are call center management, customer service integration, and customer support tracking.

For analysis and reporting purposes, you have the features of dashboard, sales forecasting and sales reports. You can import and export data in a variety of popular formats. Data fields, forms, and user interface are customizable for enhanced functionality.

What is the actual cost?

The cost of license starts at $495 per license. ITQlick pricing score is 7 out of 10 (10 is most expensive). Access ITQlick pricing guide for Lasso CRM.

Pros

• For report preparation, you have the facility of data import and export.
• The software provides cutting-edge data encryption and hierarchical security for the safety of your data.
• Customer service is managed through a variety of features and channels and support is available round the clock.
• The software offers integration with Outlook and Mac Mail which can be used for data transfer.
• The software offers supports for both Windows and Mac platforms in the on premise deployment.

Cons

• Collaboration features of the software are limited and only one feature of workflow management is available.
• The software does not offer multi-currency and multi-language capabilities.
• Market automation features of Lasso CRM do not include campaign management and newsletter management.
• There are no features for quote management and territory management in the sales automation module.
• The software does not offer forecasting customization and dashboard customization.

How it stacks up?

Access a head to head analysis of Lasso CRM vs alternative software solutions.

Frequently Asked Questions (FAQs)