Lasso CRM Review - why 3.8 stars?

Shlomi LaviShlomi Lavi / updated: Sep 18, 2020

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What is Lasso CRM?

Main category: Real Estate CRM

Lasso CRM is a customer relationship management solution for real estate and other businesses. The software was launched by Lasso Data Systems headquartered in British Columbia, Canada. It offers various analytical, marketing, accounting, and customer service solutions for the business.

Lasso CRM rating -

The rating of Lasso CRM is 3.8 stars out of 5 and the total score is 79 out of 100. The rating and score are based on ITQlick expert review. We publish unbiased reviews, learn more in our score and rating methodology page

Typical Customers

Lasso CRM is mainly designed for small and medium business sizes. There is, however, no constrain on the industry in which this software can be used. Since its launch, it had been used in diverse industries including education, real estate, finance, business processing outsourcing and others.

Lasso CRM is particularly useful for real estate developers and helps them in increasing the efficiency of business by selling more real estate. Developers, homebuilders, and construction companies have also found the use of Lasso helpful.

The software supports both online and on premise deployment models for flexible functionality. The clients of the software come from a wide range of industries and include such names as MAC Marketing Solutions, Heartland Homes, The Marketing Directors, and Ideal Homes etc.

Features

The software provides highly reliable marketing and sales automation along with a wide range of analytical and productivity features. For proper market automation, the software provides the features of campaign dashboard, email marketing, mailing list management, and product catalog.

The software offers various applications for effective sales automation. Some important features for this purpose include contact history, contract management, contact scheduler, custom database, lead management, and lead tracking. Important customer service aspects of Lasso are call center management, customer service integration, and customer support tracking.

For analysis and reporting purposes, you have the features of dashboard, sales forecasting and sales reports. You can import and export data in a variety of popular formats. Data fields, forms, and user interface are customizable for enhanced functionality.

Lasso CRM 5 Pros

  • For report preparation, you have the facility of data import and export.
  • The software provides cutting-edge data encryption and hierarchical security for the safety of your data.
  • Customer service is managed through a variety of features and channels and support is available round the clock.
  • The software offers integration with Outlook and Mac Mail which can be used for data transfer.
  • The software offers supports for both Windows and Mac platforms in the on premise deployment.

Lasso CRM 2 Cons

  • Collaboration features of the software are limited and only one feature of workflow management is available.
  • The software does not offer multi-currency and multi-language capabilities.

Competitors & Alternatives

Some of the key competitors for Lasso CRM are Propertybase Residential and Rethink Residential.

Propertybase Residential is a cloud based CRM solution which is built with the Salesforce platform primarily for real estate agencies. Its features include contact management, web landing pages for lead capture & tracking, and an inventory management module which lists all available properties for customers to review. There is also a sales team management module with dashboards to track performance, as well as marketing management for promotion & sales campaigns.

Lasso CRM also addresses the same sector but supports requirements for homebuilders, real estate developers as well as property sales agencies. While it includes most of the features available with Propertybase, it also includes a meeting scheduler, automated follow-up and a proactive alerting system. Additionally the product supports buyer management which includes deposit & payment scheduling, contracts, as well as property diagram management.

Then there is Rethink Residential which also offers a cloud based CRM solution. Its options include an interactive property listing which allows clients to view available properties & locations, as well as schedule viewing appointments. Additionally using intelligent matching algorithms the software automatically connects listings with appropriate buyers for consideration. There are also options to manage agent commissions & activities, with a collaboration platform to engage with customers & buyers.

Lasso CRM does not support these features, but is web-enabled and provides a reporting module with both a library of standard reports and a designer for customized reporting requirements. There is also an option for customer surveys to evaluate service as well as seek feedback on properties required.. The full list of competitors can be found here.

Lasso CRM Pricing Information

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 7 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Lasso CRM

Questions to ask the vendor during a demo

Schedule a demo with Lasso CRM and access 25 must ask questions for the vendor while watching Lasso CRM in action.

Lasso CRM Categories

Construction
Construction Apps
Homebuilder CRM
CRM
Customer Loyalty
Lead Generation
Mac CRM
Mobile CRM
Online CRM
Team Collaboration
Small Business CRM
Marketing Automation

Lasso CRM specifications

ITQlick Score: 79/100
ITQlick Rating: (3.8/5)
Company: Lasso Data Systems
Address: Vancouver, BC, Canada
Pricing:
Small business, Medium business
Typical customers: Small business, Medium business
Platforms: Desktop, Mobile, Cloud
Operating Systems: Mac OS, Windows, Linux

Lasso CRM Features

Campaign Dashboard
Contact Management
Customer Database
Customer Service
Dashboards
Email Marketing
Lead Management
Marketing Automation
Sales Automation

Lasso CRM Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Lasso
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
79/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality score
23
Software review
Firepoint
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
85/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$499 per month
Functionality score
7
Software review
Chime
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
84/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2.8/10
License pricing license pricing (if provided by the software vendor)
$499 per month
Functionality score
7
Software review
Propertybase
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
82/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$59 per user/month
Functionality score
19
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RealtyJuggler
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
82/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2.6/10
License pricing license pricing (if provided by the software vendor)
$179 per user/year
Functionality score
3
Software review
Author
Shlomi Lavi - admin

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.