LeanData Review - why 3.4 stars?

LeanData Account-Based Lead Management Suite Review
ITQlick Score: 88/100
ITQlick Rating:
Pricing: 3.8/10 - low cost
Category: Lead Management -> LeanData review
Ranking:Ranked 3 out of 32 Lead Management systems
Company: LeanData, Inc.
Pricing: starts at $10,000 per year
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: LeanData pricing, LeanData alternatives
Shlomi LaviShlomi Lavi / updated: Feb 27, 2023

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What is LeanData?

LeanData is a lead management software designed to help businesses streamline their sales and marketing operations. Established in 2012, the company is based in Sunnyvale, California and has over 100 employees.

LeanData offers a range of features designed to help businesses manage their lead data more effectively. Here are a few of the key features of LeanData:

  1. Lead Routing: LeanData's lead routing feature allows businesses to automatically distribute leads to the appropriate sales rep based on predefined criteria. This helps ensure that leads are followed up on quickly and efficiently, which can help improve conversion rates and drive revenue.

  2. Account-Based Marketing (ABM): LeanData's ABM feature allows businesses to target their marketing efforts on specific accounts or groups of accounts. This can help businesses focus their marketing efforts on the most promising leads and improve their overall conversion rates.

  3. Lead Matching: LeanData's lead matching feature allows businesses to match leads to existing accounts in their CRM system, even if the lead data is incomplete or inconsistent. This can help businesses avoid duplicates and ensure that their sales reps have access to complete and accurate lead data.

  4. Reporting and Analytics: LeanData's reporting and analytics features allow businesses to track their lead management performance and identify areas for improvement. This can help businesses optimize their sales and marketing processes and improve their overall ROI.

LeanData is designed for businesses of all sizes that are looking to improve their lead management processes. The software is particularly well-suited for businesses that use Salesforce as their CRM system, as LeanData integrates seamlessly with Salesforce and can help businesses get more value from their Salesforce investment.

Overall, LeanData is a powerful lead management software that can help businesses improve their sales and marketing processes. Its advanced features, including lead routing, ABM, and lead matching, can help businesses maximize their conversion rates and drive revenue.

Who is it best for?

LeanData Lead Management Software is a popular choice for businesses looking to streamline their lead management process. It is used by companies across a variety of industries, including technology, finance, healthcare, and more. Some of the typical customers of LeanData include B2B organizations of all sizes, from startups to large enterprises.

Here are five examples of companies that use LeanData Lead Management Software:

  1. Marketo: Marketo is a marketing automation software company that uses LeanData to automate lead routing and enhance lead data quality.

  2. Zoom: Zoom, the popular video conferencing platform, uses LeanData to route leads to the appropriate sales team and track lead-to-account matching.

  3. Nutanix: Nutanix, a cloud computing software company, uses LeanData to route leads and contacts to the correct sales reps in real-time.

  4. Glassdoor: Glassdoor, the job search and employer review platform, uses LeanData to manage lead routing and ensure that leads are accurately attributed to the correct sales reps.

  5. Forbes: Forbes, the renowned business news and media company, uses LeanData to manage and automate lead routing to its sales team.

LeanData's lead management solutions have helped these companies optimize their lead management processes and improve their overall sales efficiency. By automating lead routing, improving lead data quality, and providing actionable insights into sales performance, LeanData has enabled these companies to make better-informed decisions and close more deals.

Main features and functionalities

LeanData Lead Management Software can help businesses by streamlining their lead management process and improving sales efficiency. Here are some specific ways that LeanData can benefit your business:

  1. Automate lead routing: LeanData can automatically route leads to the right sales reps in real-time based on your pre-defined rules and criteria. This ensures that leads are not missed or overlooked, and that they are followed up with in a timely manner.

  2. Enhance lead data quality: LeanData can automatically match leads to accounts, enrich lead data, and de-duplicate records, which can help you get a more accurate and complete view of your prospects.

  3. Improve sales productivity: LeanData provides sales reps with a comprehensive view of their leads and accounts, and helps them prioritize their tasks and activities based on the most promising opportunities.

  4. Enable data-driven decisions: LeanData provides powerful analytics and reporting tools that can help you track key performance metrics, identify trends, and optimize your lead management processes.

  5. Scale your lead management: LeanData can handle a large volume of leads and can easily scale to meet your business needs, whether you are a small startup or a large enterprise.

By using LeanData Lead Management Software, you can optimize your lead management process, improve sales efficiency, and increase your revenue. With its advanced features and ease of use, LeanData can help you make data-driven decisions and close more deals.

What is the actual cost?

LeanData offers three pricing plans, which are Standard, Professional, and Enterprise. Here's a comparison of the different plans:

  1. Standard: This is the basic plan that starts at $39/month per user. It includes features such as lead-to-account matching, lead routing, and lead-to-contact matching.

  2. Advanced: This plan starts at $49 per month per user and includes all the features of the Standard plan, plus advanced routing rules, custom object matching, and integrations with third-party applications.

  3. Premium: The Premium plan is the most advanced plan and includes all the features of the Professional plan, as well as features such as ABM reporting, custom dashboards, and a dedicated customer success manager. The pricing for this plan is $59 per month per user.

When comparing the plans, it's important to consider the size and needs of your business. The Standard plan is best for small businesses with a limited budget, while the Professional plan is suitable for mid-sized companies that require more advanced features. The Enterprise plan is best for large businesses with complex needs and requires a customized solution.

Overall, LeanData's pricing plans are competitive in the market, especially considering the range of features and customization options available. It's important to note that the pricing is based on an annual subscription, and the cost may vary based on the number of users and the level of customization required.

Additionally, LeanData offers a free trial of their software, which is a great way to test out the features and determine which plan is best for your business before committing to a subscription.

ITQlick pricing score is 3.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for LeanData. You can also find here pricing information from LeanData's website.


  • Automated lead routing: The automated lead routing feature ensures that leads are distributed to the right sales reps, improving efficiency and reducing response times.
  • Advanced reporting and analytics: LeanData reporting and analytics tools provide detailed insights into lead performance and sales funnel metrics, enabling businesses to make data-driven decisions and optimize their lead management processes.
  • Seamless integration: LeanData seamlessly integrates with a wide range of CRM and marketing automation platforms, making it easy for businesses to incorporate the software into their existing tech stacks and workflows.


  • Learning Curve: While LeanData offers robust features, it also has a steeper learning curve than some of its competitors. New users may require additional training or onboarding to effectively use the platform
  • Limited Customization: Some users may find that LeanData lead management processes are too rigid and not customizable enough for their specific business needs. This can lead to frustration and difficulty in adapting the software to fit their workflows.
  • Complexity: LeanData's advanced features and capabilities may be overwhelming for smaller businesses or those with simpler lead management needs. It may be more suitable for larger enterprises with complex sales processes and high volumes of leads.

How it stacks up?

Access a head to head analysis of LeanData vs alternative software solutions.
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Frequently Asked Questions (FAQs)

Is it the best Lead Management system?

LeanData is ranked 3 out of 32 software in their category (Lead Management systems).

How they are rated on ITQlick?

The rating of LeanData is 3.4 stars out of 5 and the total score is 88 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, LeanData makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently LeanData can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between LeanData and alternatives?

The most popular alternatives to LeanData in 2023: callbox, Velocify, Sales Rabbit, Datanyze, BuzzBoard. Access the complete competitors analysis here - LeanData VS Lead Management Software alternatives.

List of categories

Account Based Marketing

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.