LookBookHQ Review - why 4 stars?

LookBookHQ Review
ITQlick Score: 90/100
ITQlick Rating: (4/5)
Pricing: 5.6/10 - average cost
Category: Marketing -> LookBookHQ
Ranking:Ranked 9 out of 640 Marketing systems
Company: LookBookHQ
Typical customers: SMBs
Platforms: Desktop, Cloud
Links: LookBookHQ pricing, LookBookHQ alternatives
Shlomi LaviShlomi Lavi / updated: May 20, 2021

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What is LookBookHQ?

PathFactory is a SaaS deployed content marketing solution for small to large businesses. Its key functions include content hub, embedded CTAs, forms or gated content, content automation, audience profiling, and targeting, content performance analytics, closed-loop tracking and reporting, and page-level engagement analytics. It is developed by LookBookHQ which was founded in 2012. It is located in Toronto, Ontario and is operated by up to 200 employees.

What is LookBookHQ rating? ()

The rating of LookBookHQ is 4 stars out of 5 and the total score is 90 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are LookBookHQ's typical customers?

The typical customers include the following business size: SMBs.

Is LookBookHQ the best Marketing?

LookBookHQ is ranked 9 out of 640 software in their category (Marketing systems).

What are LookBookHQ's pros? (4 Pros)

  • Excellent content performance tools
  • Equipped with marketing automation and templates
  • Numerous integrations
  • Netflix/Youtube-like configuration

What are LookBookHQ's cons? (2 cons)

  • Not that user-friendly interface
  • Price plans are not as flexible as other marketing software

Who are their main alternatives?

SharpSpring is a digital marketing management software for small to large companies available at the same price range as PathFactory. SharpSpring is more flexible and accessible when it comes to platforms supported as it has an app version for iOS and Android devices, unlike PathFactory. SharpSpring also provides customer segmentation, targeted marketing, customer analysis, lead generation, drag, and drop interface, and lead scoring features like PathFactory.

It also has CRM, campaign tracking, business analysis, forms management, lead capture, generation, and scoring, pipeline management, real-time analytics, and more similar features as PathFactory. However, SharpSpring has no micro-personalization features. Both have high customer review ratings online and are beneficial as a marketing management solution.

SocialPilot is a social media marketing and analytics solution for the same client size as PathFactory. SocialPilot pricing is lower than PathFactory. SocialPilot is also web-based but has a downloadable app version for Android and iOS devices. SocialPilot shares similar features as PathFactory such as web analytics, audience insights, content performance, content discovery, and client management.

SocialPilots services are focused on social media posting and marketing whereas PathFactory is for content management and performance monitoring. Both have high vendor reputation online but PathFactory has a wider range of functions than SocialPilot.

What is the cost of LookBookHQ?

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 5.6 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for LookBookHQ

What should you ask LookBookHQ during a demo session? (65 questions)

Schedule a demo with LookBookHQ and access 65 must ask questions for the vendor while watching LookBookHQ in action. Visit the vendor's website here.

Is it the right software for you?

PathFactory can help small to large enterprises, from bloggers, agencies, eCommerce, SaaS, and more. Its clients include National Instruments, Cisco, Kareo, and TIBC.

List of categories

Content Marketing
Marketing

LookBookHQ Vs. Alternatives

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Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.