Mad Mimi Review - why 4.4 stars?

Shlomi Lavi / updated: May 25, 2022

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What is Mad Mimi?

Mad Mimi is an email marketing solution. The software covers email & campaign management, customer specific marketing, high delivery rates and strong email tracking features.

Mad Mimi was founded initially to provide a good email service and developed it into easy to use email campaign management software. The company is focused on providing a scalable solution that meets all the email marketing needs of a company, but without the high prices of comparable solutions.

Who is it best for?

Mad Mimi is a cross industry product that is suitable for any size of business. It is provided as a cloud based solution with a SaaS delivery option.

The product is suited for companies looking for a simple email marketing solution that allows them to create & send emails, manage customer lists while ensuring that campaign effectiveness is maximized. Mad Mimi is offered as a cloud based solution which means minimal technology investment and no software maintenance. This is beneficial for companies looking for a cost effective solution with rapid deployment and a quick Return on Investment.

Additionally Mad Mimi offers standard integrations with a variety of third party software that include CRM, Content Management systems, and Accounting & Analytics packages. This enhances the functionality available to Mad Mimi users by providing access to external solutions which optimize the marketing process. Finally the product offers a free trial without premium support which is good for companies who want to try the software and determine fit for their requirements before investing in the premium versions.

Customers for Mad Mimi include AOL, Columbia University, Air Canada, Task Rabbit and Timbuk2.

Main features and functionalities

Mad Mimi offers an email template designer to create a variety of enticing marketing emails & newsletters. The product includes automated “drip campaigns” which send a list of follow up emails at user defined intervals to maximize customer response to a company’s marketing campaigns. In addition there is a list management feature to manage a variety of customer lists with automatic filtering of bounced or invalid emails, as well as support for segmentation. The product has inbuilt tools to ensure maximum email delivery rates and minimize spam flagging by Internet Service Providers.

Additionally Mad Mimi provides Web Forms for a company’s website and social media sites to seamlessly capture email & contact information to build a customer marketing list. The product also supports converting blog posts into email campaigns through its RSS to Email feature.

Mad Mimi provides a reporting feature for real time tracking of campaign performance which automatically sorts customer lists for valid and effective email follow ups. In addition the product allows companies to determine which emails are most effective, and determine the features to be incorporated in future campaigns for better results.

What is the actual cost?

The cost of license starts at $10 per month. ITQlick pricing score is 2.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mad Mimi. You can also find here pricing information from Mad Mimi's website.

Pros

• Mad Mimi provides a free package which companies can utilize to determine fit before upgrading to the priced premium versions
• The product offers standard integrations with a variety of third party software
• Mad Mimi is provided as a cloud based solution which requires minimal technology investment and no software maintenance
• There is an RSS to Email feature to convert blog posts to email campaigns
• There are several packages offered to companies based on the number of contacts that need to be utilized, offering easy scalability to business requirements

Cons

• Mad Mimi does not offer an on premise version of its product
• There are no social collaboration features in Mad Mimi
• Mobile device access of the application is not fully supported by the product
• Mad Mimi does not support user driven customization of the product
• Advanced Analytics tools are not present in the solution but need to be provided through integration with external third party software

How it stacks up?

Access a head to head analysis of Mad Mimi vs alternative software solutions.

Frequently Asked Questions (FAQs)