MailerLite Review - why 4.5 stars?

Shlomi Lavi / updated: Apr 13, 2022

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What is MailerLite?

MailerLite is a cloud-based email management system that allows the users to send emails to a large number of people at a specific time. MailerLite can work for small-sized businesses, freelancers, medium-sized business, and large enterprises. It comes with features such as bounce tracking which allows the user to know which of the emails have been successfully delivered and which emails have bounced on the way.

Other features include a customised CRM, campaign analysis and campaign management, activity planning as well as a campaign dashboard. MailerLite is a product of MailerLite corporation located in Lithuania but has employees working throughout the world.

Who is it best for?

Customers of the software mainly include small and medium businesses from a wide range of industries. Major industries where it has been successfully deployed include financial services, automation, manufacturing, retail and sale, media and publishing, business process outsourcing, and others. Some major customers of the software includeGoPro, BMW, FWA, boredpanda, Typeform and DFDS SEAWAYS.

Main features and functionalities

The software offers easy and customizable creation of newsletters with professional templates and a drag-and-drop newsletters editor. Subscriber management is offered to handle subscriptions and related issues. Fast and reliable email servers are available for swift email communication and sending of newsletters.

With MailerLite you can also track the newsletter results along with the tracking of ubsubscribes, link activities, spam complaints, bounces, and other parameters. You have the facility of designing customized web forms for your website with the help of special webform builder offered by the software. Email auto-responders are available to create and schedule automated emails.

What is the actual cost?

MailerLite pricing is straightforward, fair and affordable for all size of businesses.

• The Free plan is for 1000 subscribers for 1 user and 12000 emails can be send.
• The Growing business starts at $9 per month or $108 per year. This plan is also for 1000 subscribers with unlimited emails and 3 users can use it.
• The Advanced begins at $19 per month or $228 per year. This plan has unlimited emails, users and 24/7 live chat and email support for 1000 subscribers.
• The users can ask for the custom pricing for Enterprise plan as this best suited for large organizations with special requirements.

ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for MailerLite. You can also find here pricing information from MailerLite's website.

Pros

• MailerLite is available in many languages such as English, Portuguese, French, Spanish, and many others.
• It allows businesses to customize the app to suit their needs.
• MailerLite is easy to learn and use for new timers.

Cons

• It is limited to only internet connections and cannot be used without the connection.
• It is relatively expensive since users will incur some costs.

How it stacks up?

Access a head to head analysis of MailerLite vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is MailerLite right for you or your business?

MailerLite is a cloud-based email marketing software that can be used by businesses as well as individuals. Business ranging from small business to medium business and large enterprises are suitable for MailerLite. MailerLite can be used by business across all industries, including marketing, manufacturing, retail, automotive and more.