Marketing Optimizer Review - why 3.6 stars?

Shlomi Lavi / updated: Aug 25, 2022

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What is Marketing Optimizer?

Marketing Optimizer is a program, which is designed to perfect your marketing strategy through the use of online resources. They optimize all the important information that is required to build that new strategy.

The Active Internet Marketing company was founded in 2001 in Traverse City, Michigan. It has a small and very dedicated staff that work day and night to provide the optimized information that the product is known for.

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Who is it best for?

This program uses extensive rules to collate the necessary information from different sources on the Internet. It will then analyze the collected data in order to create a more feasible plan for your company. This will, in turn, change your processes through which you do businesses. It also allows for further processing of the data in order to provide automated lead creation and follow up.

This program has been used by several major companies like H&R Bloc, Cigna, United Health Care, and WJ Bradley. It has helped them increase their profits significantly and has been a source of stable leads.

Main features and functionalities

Online marketing can be a long and very frustrating part of advertising. At the same time, some of the leads you've manually attained might not even result in profit. Marketing Optimizer collects marketing trends and creates a more feasible plan for your company to use. Since it uses automation, it will create new opportunities as more and more information is collected.

The collected information can also lead you to make even better choices when it comes to the future of your company. This automated marketing feature allows for better lead creation and generation. More leads will mean better profits after all.

What is the actual cost?

The cost of license starts at $249 per month. ITQlick pricing score is 3.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Marketing Optimizer. You can also find here pricing information from Marketing Optimizer's website.

Pros

• Unlimited users on all packages, which means more lead generators and in turn increasing your profit and sales
• A largely automated service means you can concentrate on important leads so you can aim at bigger companies that are sure to use your product
• Marketing Optimizer has a large base of web and sales analytics to use when creating those customers, which in turn make your targets more accurate
• Trials periods are offered on all programs and packages
• It can be easily integrated into your site and will improve the data that are required to make your site even more attractive to potential users

Cons

• Lacks some features that its competitors are able to provide and is most especially evident in the user interface
• Program has quite a learning curve and the training might take a while longer than other programs
• Even the preliminary packages bring hefty monthly charges so having a budget prepared will help you much during your subscription
• Marketing Optimizer lacks additional customization options, which may turn off users that like to put a personal flair into their campaigns

How it stacks up?

Access a head to head analysis of Marketing Optimizer vs alternative software solutions.

Frequently Asked Questions (FAQs)