Marketo Review - why 4.2 stars?

Marketo Review
ITQlick Score: 91/100
ITQlick Rating:
(4.2/5)
Pricing: 10/10 - high cost
Category: Account Based Marketing -> Marketo review
Ranking:Ranked 1 out of 5 Account Based Marketing systems
Company: Marketo
Pricing: starts at $895 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Marketo pricing, Marketo alternatives
Shlomi LaviShlomi Lavi / updated: Mar 19, 2022

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What is Marketo?

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.

Who is it best for?

Customers of the software mainly include small and medium businesses from a diverse range of industries. These industries include communications, financial services, media and entertainment, software, healthcare, business services, and manufacturing etc. Some major customers of the software include Christians Care Health System, Northeastern University, and Accutek Testing Laboratory etc.

Main features and functionalities

Main marketing features of the software include automatic segmentation, email triggers, dedicated email IP, delivery tracking, HTML validation, and scheduled emails. For efficient campaign management, it offers the features of campaign diagram, file hosting, landing page creation, and personalized content.

Important lead management features of Marketo include behavioral scoring, demographic scoring, custom scoring, and time-based degradation. The software also offers reporting and analysis services of campaign performance reports, email performance reports, and revenue modeling.

What is the actual cost?

The cost of license starts at $895 per month. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Marketo. You can also find here pricing information from Marketo's website.

Pros

  • Extensive customization options are available with web forms and templates on Marketo.
  • Marketo offers social media marketing including video sharing and Facebook publishing.
  • The software offers integration with Microsoft Dynamics, Oracle, and Salesforce.

How it stacks up?

Access a head to head analysis of Marketo vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
Compare
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4

Frequently Asked Questions (FAQs)

Is it the best Account Based Marketing system?

Marketo is ranked 1 out of 5 software in their category (Account Based Marketing systems).

How they are rated on ITQlick?

The rating of Marketo is 4.2 stars out of 5 and the total score is 91 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Marketo makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Marketo can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Marketo and alternatives?

The most popular alternatives to Marketo in 2022: Demandbase ABM Platform, Demandbase, CompassABM. Access the complete competitors analysis here - Marketo VS Account Based Marketing Software alternatives.

List of categories

Complaint Management
Customer Loyalty
Lead Generation
Mac CRM
Mobile CRM
Online CRM
Small Business CRM
Marketing
Marketing Analytics
Marketing Automation
SMS Marketing
Social Media

List of features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Author - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.