Marketo Review

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Last updated: Aug 29, 2019

Marketo Review

ITQlick rating
(4.2/5)

Starting from $1,995 Per month/user

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

  • Categories (4/14):

    • Hotel CRM
    • Social Media
    • SMS Marketing
    • Marketing Automation

Shlomi Lavi / updated: Aug 29, 2019

What is Marketo?

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.

Marketo Average Rating -

The rating of Marketo is 4.2 stars. The rating is based on ITQlick expert review

Marketo Typical Customers

Customers of the software mainly include small and medium businesses from a diverse range of industries. These industries include communications, financial services, media and entertainment, software, healthcare, business services, and manufacturing etc. Some major customers of the software include Christians Care Health System, Northeastern University, and Accutek Testing Laboratory etc.

Marketo Features

Main marketing features of the software include automatic segmentation, email triggers, dedicated email IP, delivery tracking, HTML validation, and scheduled emails. For efficient campaign management, it offers the features of campaign diagram, file hosting, landing page creation, and personalized content.

Important lead management features of Marketo include behavioral scoring, demographic scoring, custom scoring, and time-based degradation. The software also offers reporting and analysis services of campaign performance reports, email performance reports, and revenue modeling.

Marketo 3 Pros

  • Extensive customization options are available with web forms and templates on Marketo.
  • Marketo offers social media marketing including video sharing and Facebook publishing.
  • The software offers integration with Microsoft Dynamics, Oracle, and Salesforce.

Marketo Alternatives

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

Marketo Pricing Information

The software is available in four versions of spark, standard, select, and enterprise. Spark, standard, and select versions are available for $895, $1,795, and $3,195 respectively. Price of the enterprise version is available on request.

Marketo demo

25 questions to ask the vendor on Marketo demo

Marketo Categories

Hotel CRM
Social Media
SMS Marketing
Marketing Automation
Marketing Analytics
Marketing
Small Business CRM
Online CRM
Mobile CRM
Mac CRM
Lead Generation
Customer Engagement

Specifications

Company:
Address: 901 Mariners Island Blvd, San Mateo, CA
Website:Marketo
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud
Operating Systems: Mac OS, Windows, Linux

Marketo Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Marketo Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,995 Per month/user
Hosting
On premise and Cloud
Functionality score
20
Fit small business
Fit medium business
Fit large business
Software review
Mapp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review
PressRush
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
$49 Per month/user
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
AdButler
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.2/10
License pricing license pricing (if provided by the software vendor)
$10 Per month/user
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Amplifr
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
$5 Per month/user
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review