Marketo Review - why 4.2 stars?

Marketo Review
ITQlick Score: 91/100
ITQlick Rating: (4.2/5)
Pricing: 10/10 - high cost
Category: Account Based Marketing -> Marketo
Ranking:Ranked 1 out of 5 Account Based Marketing systems
Company: Marketo
Pricing: starts at $1,995 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Marketo pricing, Marketo alternatives
Shlomi LaviShlomi Lavi / updated: May 06, 2021

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What is Marketo?

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.

What is Marketo rating? ()

The rating of Marketo is 4.2 stars out of 5 and the total score is 91 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Marketo's typical customers?

Customers of the software mainly include small and medium businesses from a diverse range of industries. These industries include communications, financial services, media and entertainment, software, healthcare, business services, and manufacturing etc. Some major customers of the software include Christians Care Health System, Northeastern University, and Accutek Testing Laboratory etc.

Is Marketo the best Account Based Marketing?

Marketo is ranked 1 out of 5 software in their category (Account Based Marketing systems).

What are their main features and functionalities?

Main marketing features of the software include automatic segmentation, email triggers, dedicated email IP, delivery tracking, HTML validation, and scheduled emails. For efficient campaign management, it offers the features of campaign diagram, file hosting, landing page creation, and personalized content.

Important lead management features of Marketo include behavioral scoring, demographic scoring, custom scoring, and time-based degradation. The software also offers reporting and analysis services of campaign performance reports, email performance reports, and revenue modeling.

What are Marketo's pros? (3 Pros)

  • Extensive customization options are available with web forms and templates on Marketo.
  • Marketo offers social media marketing including video sharing and Facebook publishing.
  • The software offers integration with Microsoft Dynamics, Oracle, and Salesforce.

Who are their main alternatives?

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

What is the cost of Marketo?

The cost of license starts at $1,995 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 10 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Marketo

What should you ask Marketo during a demo session? (65 questions)

Schedule a demo with Marketo and access 65 must ask questions for the vendor while watching Marketo in action. Visit the vendor's website here.

List of categories

Complaint Management
Customer Loyalty
Lead Generation
Mac CRM
Mobile CRM
Online CRM
Small Business CRM
Marketing
Marketing Analytics
Marketing Automation
SMS Marketing
Social Media

List of features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Marketo Vs. Alternatives

ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Compare
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.