Marketo Lead Management Review

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Last updated: Oct 21, 2018

Marketo Lead Management Review

298 reviews
(5/5)

Starting from $1,200 Per month/user

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b

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What is Marketo Lead Management? Updated: Oct 21, 2018

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale.

Marketo, the company behind this lead management solution, was founded in 2007. Its solutions are specially designed for B3B marketers and can create substantial returns for their employees and investors. The company is also popular for its marketing automation product and marketing management solution.

Marketo Lead Management Average Rating -

The average rating of Marketo Lead Management is 5 stars. The rating is based on 298 aggregated online reviews.

Marketo Lead Management Typical Customers

Marketo Lead Management is specifically designed for small and midsize companies. Salesforce.com users can also get the best out of this lead management solution as it supports tight integration with Salesforce. F5 Networks and Citrix are some of the clients of Marketo.

Marketo Lead Management Features

Marketo Lead Management comes with lead nurturing, website monitoring, lead scoring and CRM integration features. The lead nurturing feature can help users to drive revenue by transforming raw inquiries into sales-ready leads. It is a great feature for companies as the old model where the marketing factor generates a lead and sends it to the sales team no longer applies. The lead scoring feature can ensure that only qualified leads are sent to the sales team, which greatly improves sales effectiveness.

The website monitoring feature can help users track site visitors and visited pages. It’s a great way to learn what clients want. CRM integration offers prebuilt two-way integration that can help users to recycle and assign leads in real time. This can give your sales team full insight into attractive leads. The dashboard is also very clear and simple.

Marketo Lead Management 5 Pros

  • The user interface is user-friendly, highly customizable and flexible
  • Marketo Lead Management supports integration with Salesforce.com, unlike similar tools
  • Customer support includes online/self-service support and on-demand training for all users
  • Marketo Lead Management is specifically designed for small and mid-size business
  • Marketo Lead Management includes lead scoring features, unlike similar tools

Marketo Lead Management 2 Cons

  • Pricing is higher than other lead management tools
  • Marketo Lead Management doesn’t support campaign segmentation and customer database features

Marketo Lead Management Alternatives

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

Marketo Lead Management Pricing Information

Marketo Lead Management’s pricing plans start at $1,195 USD per month with three different pricing plans: SMB, Professional and Enterprise.


Marketo Lead Management Categories


Specifications

Company:
Address: 901 Mariners Island Blvd, San Mateo, CA
Customers: Large business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud
Operating Systems:


Marketo Lead Management Features


25 MUST Ask Questions Before Buying Lead Management Software

The prime purpose behind investing in the software solution is to boost efficiency and growth. Ask the software vendor (Marketo) how their business app would improve efficiency of your enterprise.
Marketo Lead Management has tremendous exposure to different companies. They offer the same type of software to different industries, so they are better aware of who is doing what with their technological product. This also helps them understand and foresee what’s really working. Allow them to share their observations so that you get an ideas about their experience, expertise, and intelligence. This will also be an opportunity to identify the service providers who come up with the most insightful suggestions.
Perhaps your business is growing, will expand in the future and your Lead Management requirements with it. So you would be interested to know if Marketo Lead Management is scalable and can grow with you. It’s no use investing in a solution that can be scaled.
Each business has different needs. Yours is no different. When it comes to selecting a software solution, you are looking for a tool that can be easily customized and configured to cater to your specific business needs. So you want to understand if Marketo Lead Management you want to buy is easy to customize.
Such a community forum is the best way to engage users. Getting access to Marketo Lead Management forums can help new or proposed users connect with product experts through peer-to-peer discussions.
Marketo Lead Management should answer how their business software will improve your bottom line and ROI.Most service providers make tall claims, so you want to make sure you get your hands on the best solution.
Before choosing a business app, you want to understand that the implementation would be smooth. So you should be interested to find out about the person responsible for handling the implementation process. Do not hesitate to ask Marketo Lead Management about their qualifications.
A good software vendor should be able to show you a positive track record with their implementation strategy.Try to find out if Marketo Lead Management method is structured. Your purpose should be to look for one that is structured and flexible to adapt to unexpected situations.
The software vendor should give you a structured data conversion methodology that will enable smooth migration of your information to the new system.
A growing business is always in need for expansion and integration with thrid-party apps is a part of the growth model. When it comes to choosing software, make sure the business app provides an application programming interface for easy integration.
Ask the software product vendor if the tool will allow you to export data to an external file or import data from external sources.
Ask the software vendor (Marketo) if the software package includes consulting hours. Do not hesitate to ask if there are any hidden charges involved.
You do not want to be caught unawares when a software vendor sends a technician to resolve an issue that may crop up due to varied reasons. You want to make sure the charges are reasonable. Better still, you should be aware of what needs to be paid to the technician sent by the vendor to fix a problem.
You do not want to fall in love with the front end unless you are 100% sure that the software is compatible with your existing system. Ask the software vendor is you need any specific hardware to install the software. Will the business application run on your existing workstations. How much space will the software take on the disk drive? Is there a need for RAM upgrade to successfully run the software for optimum performance?
You should enquire about the cost of having more than one terminal in your store. While some software vendors charge on the basis of the number of store locations, others charge per terminal.
When you are looking for a software solution, make sure you know if the vendor charges any fee to get you started. You should also be interested to know if there are any software maintenance charges for you to pay.
Your business is accountable to customers, regulators, employees, and partners. So you should look for one software vendor who has adopted a comprehensive, technically sound security and compliance program. Does the vendor map your needs for security controls?
Data loss can prove extremely risky for any business. So you should always ask the vendor about their backup policy. How often is data backed up and what is the cost for the same?
What is the software vendor's policy on disaster recovery? Are any charges involved for disaster recovery support if a catastrophic hardware failure affects your system?
How easy is the software to work on? Is it user friendly for your end users? Does it involve any complexities that are difficult to understand for the team? Even a feature-rich solution is of no use if end users find it difficult to use.
Marketo should clearly mention whether the solution is complex or simple to use. If it is not an easy-to-use software solution, then do they provide training? What is the level of training your team requires to make the most of the solution?
You will be interested to know about the software updates. When is it updated? Does the service provider notify customers when the upgrades are scheduled? Does the software work when the upgrades are under way? How long does the process take?
You should be interested to enquire about how an issue is handled at the side of the software vendor. Do not hesitate to question about who will respond to your emergency calls. What is their experience in software industry?
If the software vendor is widely popular, chances are that they have a good product. So always check their client base to measure their product's competence in the market.
Testing is crucial to ensuring that the software runs as promised. So you should try to find out if the vendor offers any free trial runs or try before you buy the product. By testing the concept first, it gets easier to understand the software product's functionality and allay fears before signing a contract.


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Marketo Lead Management 8 Alternatives