Marketo Lead Review - why 4.2 stars?

Marketo Lead Management Review
ITQlick Score: 87/100
ITQlick Rating: (4.2/5)
Pricing: 9.8/10 - high cost
Category: Marketing Automation -> Marketo Lead
Ranking:Ranked 9 out of 107 Marketing Automation systems
Company: Marketo
Pricing: starts at $9 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Marketo Lead pricing, Marketo Lead alternatives
Shlomi LaviShlomi Lavi / updated: Jun 03, 2021

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What is Marketo Lead?

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale.

Marketo, the company behind this lead management solution, was founded in 2007. Its solutions are specially designed for B3B marketers and can create substantial returns for their employees and investors. The company is also popular for its marketing automation product and marketing management solution.

What is Marketo Lead rating? ()

The rating of Marketo Lead is 4.2 stars out of 5 and the total score is 87 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Marketo Lead's typical customers?

Marketo Lead Management is specifically designed for small and midsize companies. Salesforce.com users can also get the best out of this lead management solution as it supports tight integration with Salesforce. F5 Networks and Citrix are some of the clients of Marketo.

Is Marketo Lead the best Marketing Automation?

Marketo Lead is ranked 9 out of 107 software in their category (Marketing Automation systems).

What are their main features and functionalities?

Marketo Lead Management comes with lead nurturing, website monitoring, lead scoring and CRM integration features. The lead nurturing feature can help users to drive revenue by transforming raw inquiries into sales-ready leads. It is a great feature for companies as the old model where the marketing factor generates a lead and sends it to the sales team no longer applies. The lead scoring feature can ensure that only qualified leads are sent to the sales team, which greatly improves sales effectiveness.

The website monitoring feature can help users track site visitors and visited pages. It’s a great way to learn what clients want. CRM integration offers prebuilt two-way integration that can help users to recycle and assign leads in real time. This can give your sales team full insight into attractive leads. The dashboard is also very clear and simple.

What are Marketo Lead's pros? (5 Pros)

  • The user interface is user-friendly, highly customizable and flexible
  • Marketo Lead Management supports integration with Salesforce.com, unlike similar tools
  • Customer support includes online/self-service support and on-demand training for all users
  • Marketo Lead Management is specifically designed for small and mid-size business
  • Marketo Lead Management includes lead scoring features, unlike similar tools

What are Marketo Lead's cons? (2 cons)

  • Pricing is higher than other lead management tools
  • Marketo Lead Management doesn’t support campaign segmentation and customer database features

Who are their main alternatives?

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

What is the cost of Marketo Lead?

The cost of license starts at $9 per month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 9.8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Marketo Lead

What should you ask Marketo during a demo session? (65 questions)

Schedule a demo with Marketo Lead and access 65 must ask questions for the vendor while watching Marketo Lead in action. Visit the vendor's website here.

List of categories

BI & Analytics
Data Analysis Tools
CRM
Social CRM
Marketing
Campaign Management
Email Marketing
Marketing Automation
Email
Lead Management

List of features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics

Marketo Lead Vs. Alternatives

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Ensighten
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IgnitionOne
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4.4/5
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5
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.