Marketo Lead Management Review

Let our Lead Management Software Experts help you find the right Software for your Business!

Last updated: Oct 21, 2018

Marketo Lead Management Review

298 reviews

Starting from $1,200 Per month/user

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b

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What is Marketo Lead Management? Updated: Oct 21, 2018

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale.

Marketo, the company behind this lead management solution, was founded in 2007. Its solutions are specially designed for B3B marketers and can create substantial returns for their employees and investors. The company is also popular for its marketing automation product and marketing management solution.

Marketo Lead Management Average Rating -

The average rating of Marketo Lead Management is 5 stars. The rating is based on 298 aggregated online reviews.

Marketo Lead Management Typical Customers

Marketo Lead Management is specifically designed for small and midsize companies. users can also get the best out of this lead management solution as it supports tight integration with Salesforce. F5 Networks and Citrix are some of the clients of Marketo.

Marketo Lead Management Features

Marketo Lead Management comes with lead nurturing, website monitoring, lead scoring and CRM integration features. The lead nurturing feature can help users to drive revenue by transforming raw inquiries into sales-ready leads. It is a great feature for companies as the old model where the marketing factor generates a lead and sends it to the sales team no longer applies. The lead scoring feature can ensure that only qualified leads are sent to the sales team, which greatly improves sales effectiveness.

The website monitoring feature can help users track site visitors and visited pages. It’s a great way to learn what clients want. CRM integration offers prebuilt two-way integration that can help users to recycle and assign leads in real time. This can give your sales team full insight into attractive leads. The dashboard is also very clear and simple.

Marketo Lead Management 5 Pros

  • The user interface is user-friendly, highly customizable and flexible
  • Marketo Lead Management supports integration with, unlike similar tools
  • Customer support includes online/self-service support and on-demand training for all users
  • Marketo Lead Management is specifically designed for small and mid-size business
  • Marketo Lead Management includes lead scoring features, unlike similar tools

Marketo Lead Management 2 Cons

  • Pricing is higher than other lead management tools
  • Marketo Lead Management doesn’t support campaign segmentation and customer database features

Marketo Lead Management Alternatives

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

Marketo Lead Management Pricing Information

Marketo Lead Management’s pricing plans start at $1,195 USD per month with three different pricing plans: SMB, Professional and Enterprise.

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25 MUST Ask Questions Before Buying Lead Management Software

The prime purpose behind investing in the software solution is to boost efficiency and growth. Ask the software vendor (Marketo) how their business app would improve efficiency of your enterprise.
Marketo Lead Management has tremendous exposure to different companies. They offer the same type of software to different industries, so they are better aware of who is doing what with their technological product. This also helps them understand and foresee what’s really working. Allow them to share their observations so that you get an ideas about their experience, expertise, and intelligence. This will also be an opportunity to identify the service providers who come up with the most insightful suggestions.
Perhaps your business is growing, will expand in the future and your Lead Management requirements with it. So you would be interested to know if Marketo Lead Management is scalable and can grow with you. It’s no use investing in a solution that can be scaled.
Each business has different needs. Yours is no different. When it comes to selecting a software solution, you are looking for a tool that can be easily customized and configured to cater to your specific business needs. So you want to understand if Marketo Lead Management you want to buy is easy to customize.
Such a community forum is the best way to engage users. Getting access to Marketo Lead Management forums can help new or proposed users connect with product experts through peer-to-peer discussions.
Marketo Lead Management should answer how their business software will improve your bottom line and ROI.Most service providers make tall claims, so you want to make sure you get your hands on the best solution.
Before choosing a business app, you want to understand that the implementation would be smooth. So you should be interested to find out about the person responsible for handling the implementation process. Do not hesitate to ask Marketo Lead Management about their qualifications.
A good software vendor should be able to show you a positive track record with their implementation strategy.Try to find out if Marketo Lead Management method is structured. Your purpose should be to look for one that is structured and flexible to adapt to unexpected situations.
The software vendor should give you a structured data conversion methodology that will enable smooth migration of your information to the new system.
A growing business is always in need for expansion and integration with thrid-party apps is a part of the growth model. When it comes to choosing software, make sure the business app provides an application programming interface for easy integration.
Ask the software product vendor if the tool will allow you to export data to an external file or import data from external sources.
Ask the software vendor (Marketo) if the software package includes consulting hours. Do not hesitate to ask if there are any hidden charges involved.
You do not want to be caught unawares when a software vendor sends a technician to resolve an issue that may crop up due to varied reasons. You want to make sure the charges are reasonable. Better still, you should be aware of what needs to be paid to the technician sent by the vendor to fix a problem.
You do not want to fall in love with the front end unless you are 100% sure that the software is compatible with your existing system. Ask the software vendor is you need any specific hardware to install the software. Will the business application run on your existing workstations. How much space will the software take on the disk drive? Is there a need for RAM upgrade to successfully run the software for optimum performance?
You should enquire about the cost of having more than one terminal in your store. While some software vendors charge on the basis of the number of store locations, others charge per terminal.
When you are looking for a software solution, make sure you know if the vendor charges any fee to get you started. You should also be interested to know if there are any software maintenance charges for you to pay.
Your business is accountable to customers, regulators, employees, and partners. So you should look for one software vendor who has adopted a comprehensive, technically sound security and compliance program. Does the vendor map your needs for security controls?
Data loss can prove extremely risky for any business. So you should always ask the vendor about their backup policy. How often is data backed up and what is the cost for the same?
What is the software vendor's policy on disaster recovery? Are any charges involved for disaster recovery support if a catastrophic hardware failure affects your system?
How easy is the software to work on? Is it user friendly for your end users? Does it involve any complexities that are difficult to understand for the team? Even a feature-rich solution is of no use if end users find it difficult to use.
Marketo should clearly mention whether the solution is complex or simple to use. If it is not an easy-to-use software solution, then do they provide training? What is the level of training your team requires to make the most of the solution?
You will be interested to know about the software updates. When is it updated? Does the service provider notify customers when the upgrades are scheduled? Does the software work when the upgrades are under way? How long does the process take?
You should be interested to enquire about how an issue is handled at the side of the software vendor. Do not hesitate to question about who will respond to your emergency calls. What is their experience in software industry?
If the software vendor is widely popular, chances are that they have a good product. So always check their client base to measure their product's competence in the market.
Testing is crucial to ensuring that the software runs as promised. So you should try to find out if the vendor offers any free trial runs or try before you buy the product. By testing the concept first, it gets easier to understand the software product's functionality and allay fears before signing a contract.

Marketo Lead Management Categories


Address: 901 Mariners Island Blvd, San Mateo, CA
Customers: Large business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud
Operating Systems:

Marketo Lead Management Features

Marketo Lead Management News (2016)

23 Apr

Marketo Announces First Quarter 2015 Results

SAN MATEO, Calif., April 23, 2015 /PRNewswire/ -- Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, today announced its first quarter 2015 financial results. Highlights: First quarter revenue more

03 Mar

Marketo Shares Down 4.8% After Insider Selling (MKTO)

Shares of Marketo (NASDAQ:MKTO) fell 4.8% during trading on Monday following insider selling activity, American Banking & Market News reports. The company traded as low as $26.61 and last traded at $26.61, with a volume of 230,271 shares changing more

26 Feb

Marketo Coverage Initiated at Stephens (MKTO)

Investment analysts at Stephens started coverage on shares of Marketo (NASDAQ:MKTO) in a note issued to investors on Wednesday, reports. The firm set an “overweight” rating and a $40.00 price target on the stock. Stephens’ price more

A buyer's Guide to Lead Management Solutions

Lead Management Software Buyer’s Guide
Every person who wants to be in the line of sales and marketing will be tasked with an important duty that they could not afford to reject; and that is to convert leads into sales. We know how difficult closing a sale is. Approach close, hot button close, sudden death close, sharp angle close, and door knob close; have you ever heard of these methods in closing a sale? A sales guy who’s been in active duty during the 90’s will, for sure, recall these terms. Well, sales starts from leads and leads are considered as raw details of company, person, or business opportunity. In other words, they are unqualified sales opportunities.
The 90’s is over and today is the days of the millennials. If it’s about converting leads into sales, Lead Management Software (LMS) platform is now the better solution. According to Zoho, a business solution provider, lead management is an important business process that combines tools with techniques to enable effective leads generation, management and tracking of new sales opportunities. If you’re keen to the details, you may likely figure out from that definition that Sales Management and Customer Relationship Management (CRM) are both capable of those processes. Aren’t they? Well, in this Buyer’s Guide, we from would help you in figuring out more the connections between leads, sales, and customers.
There are three important benefits LMS solutions can bring into every business and they are as follows.
·         It makes your sales team more efficient and effective.
·         It makes your marketing smarter and more cost-efficient
·         It creates a better experience for prospects and leads.
However, being in the marketing profession, these benefits can only be realized if you know exactly the processes involve in managing a lead. A study says that at least 50% of your leads aren't sales-ready after their first conversion on your website. Further to that, 50% of leads aren’t ready to buy on the day they first convert on your site. It appears then that converting leads into sales is pretty much challenging these days compared before. Anyway, here are the stages (also considered as types) of the lead management process that when carefully mastered can definitely help you in facing those marketing challenges.
Lead Generation
Via marketing campaigns and programs, capturing of consumers’ interest towards products and services and their interest of purchasing them is the primary objective of lead generation.
Lead Allocation/Distribution
After capturing the consumers’ interest, leads will be stored in a central database, evaluated base on a set of criteria, and distributed to the right marketing person for qualification.
Lead Qualification
At this stage, qualified leads will be separated from non-qualified leads. They will then be treated as sales-ready leads and will further undergo into another funnel of lead management processes: nurturing, scoring, and analytics and reporting.
Lead nurturingis the process of delivering targeted, personalized resources and offers to your entire lead funnel to move those prospects through the buying process.
Lead scoringinvolves tracking your prospect's behaviours and web activity in order to determine not only their level of interest in your solution but also your level of interest in them. Lead scoring will hep you determine if a prospect is "qualified but still nurturing" or already a true “sales-ready lead."
Analytics and reportingincludes the assessment of the vital areas of your marketing activities via several metrics. Overall, tracking these metrics will give you more insights about the efficiency and effectiveness of your lead management practices.
Lead Conversion
At this final stage, a lead is already transformed into account, contact and business opportunity. They are ready to make a purchase at any time soon.
Lead Management software solution is all about generating leads and converting them into loyal customers. In order for lead management to become effective, it is necessary that you have a true marketing mindset that is focus on helping buyers in becoming aware of your solution, teaching themselves about the solution, and validating which solution is right for them. However, this agenda can only be achieved with the help of a software solution that is fully packed with features that will guide the marketer in the entire lead management process.
Here are some of the key features of today’s most popular lead management software solutions.
  • Automatic Lead Distribution
  • Campaign Segmentation
  • Conversion Tracking
  • Customer Database
  • Email Integration
  • Lead Age Tracking
  • Lead Distribution
  • Mailing List Management
  • Pipeline Management
  • Prospecting Tools
  • Referral Tracking
  • Website Integration
And here are more specific features of a lead management solution offered by VanillaSoft.
  • Project Database
  • Manage Contacts
  • Custom Fields
  • Call Script
  • Automatic Next-Best-Lead Distribution
  • Real-time Management Dashboard
  • Customized and Pre-Defined Web Reporting
  • Email Templates
  • Flexible Data Querying
  • Auto-Dialing - Both Progressive and Preview
  • Intelligent Call Recording
  • Mass Email
  • Email Drip
  • Appointment-Setting Module
  • Real-time Import of Web Leads
  • Team-Based and Multi Level Selling
If you have any concerns about the features and benefits that a lead management solution can provide to your organization, don’t think twice asking our experts at We will give you better advice and recommendations on selecting the right solution.
Solutions per Business Size, per Vendor
There are two types of firms where a Lead Management software solution is serving its purpose best. They are the Business-to-Business (B2B) and Business-to-Consumer (B2C) firms. If you’re in B2B, you are selling you products and services directly to other businesses. Since your sales interaction with your customers (or another business) has longer life cycle, you will need a robust solution with lead nurturing and scoring features in order to maintain and grow your relationship with your leads or prospects. On the other hand, if you’re a B2C firm, you are directly marketing to the consumers (households, professionals, ordinary people, etc.) your products and services. On this case, you need a Lead Management software solution that has lead tracking and analytics and reporting features. This is in order for you to further improve more your marketing strategies for this kind of market.
Whatever type of firm you belong, your goal to streamline your leads’ lifecycle and improve your prioritization of them can only happen if you select a solution that has the features required by your marketing strategy. Here are then some of the best lead management solutions where you can find those features that can truly help you on your marketing programs and campaigns.
  • Rapportive
  • Boomerang
  • Kwaga
  • SabeBox
  • SugarSync
  • ThinkFree
  • Mindjet Connect
  • TeamBrain
  • SproutSocial
  • Batchbook
Pricing Consideration
When dealing with pricing, there are two types of LMS solutions that can offer you the right features at a considerable price. These are the cloud-based and on-premise solutions. The pricing model of these two solutions actually varies dependent on several factors such as number of users, features, software cost, operational cost, and contract/subscription period.
For cloud-base solutions, the price ranges from $5 to $100 per user per month. The price variables for cloud-based solutions are basically the number of contacts and projects that the solution can support. For on-premise solutions, the cost of one-time license purchase ranges from $100 to around $1,000 or more. For on-premise solution, the price variables are costs of software, operation, maintenance, and infrastructures.
Here are the lists of solution providers under each type of solution for your further checking and analysis.
For Cloud-based
  • Integrate
  • eDirectory
  • ContactChamp
  • Marketing Conversion
For On-premise
  • CXM
  • Centerbase
  • marketSmart 360
  • EQMS
  • Profiler
For more information about the right Lead Management solution, whether cloud-based or on-premise, you can check our website at We have reviewed over a thousand of business software applications and Lead Management solution is one of them.
Market Trends
The current status of the Lead Management Software market is relatively at its low point at present. A report says that only about 2-5% of B2B firms have invested in full LMS functionality to date. That is, generating high-quality leads is by far the number one challenge for B2B marketers. The greatest barrier to lead generation success is lack of resources – staff, budget and time.
But despite of these reports, many marketers are still using lead management software for reporting, analytics, and dashboard capabilities. Many marketers are also showing their interest in mobile marketing. In addition,, many marketers today prefer the web-based solution over the on-premise type.
CRM solution where LMS is usually integrated, however, is a growing industry and this is a clear indication that there are more exciting and engaging features that people from the sales and marketing divisions of a business can expect from LMS in the coming months and years. Think about your LMS solution needs and develop a strategic plan in acquiring the right solution for your business.
Finding the right Lead Management software for your business
Proper Lead Management software selections are the precursor to successful deployment and business growth. Finding the right CRM solutions doesn’t have to be complicated, and it doesn’t have to take days or weeks of your time.

After researching over 2,000 systems, we can identify the best solution for companies of all shapes and sizes. is 100% free for software buyers.

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