Marketo Review

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Last updated: Apr 19, 2019

Marketo Lead Management Review

ITQlick rating
(4.5/5)

Starting from $9 Per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b

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What is Marketo Lead Management? Updated: Apr 19, 2019

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale.

Marketo, the company behind this lead management solution, was founded in 2007. Its solutions are specially designed for B3B marketers and can create substantial returns for their employees and investors. The company is also popular for its marketing automation product and marketing management solution.

Marketo Lead Management Average Rating -

The rating of Marketo Lead Management is 4.5 stars. The rating is based on ITQlick experts review

Marketo Lead Management Typical Customers

Marketo Lead Management is specifically designed for small and midsize companies. Salesforce.com users can also get the best out of this lead management solution as it supports tight integration with Salesforce. F5 Networks and Citrix are some of the clients of Marketo.

Marketo Lead Management Features

Marketo Lead Management comes with lead nurturing, website monitoring, lead scoring and CRM integration features. The lead nurturing feature can help users to drive revenue by transforming raw inquiries into sales-ready leads. It is a great feature for companies as the old model where the marketing factor generates a lead and sends it to the sales team no longer applies. The lead scoring feature can ensure that only qualified leads are sent to the sales team, which greatly improves sales effectiveness.

The website monitoring feature can help users track site visitors and visited pages. It’s a great way to learn what clients want. CRM integration offers prebuilt two-way integration that can help users to recycle and assign leads in real time. This can give your sales team full insight into attractive leads. The dashboard is also very clear and simple.

Marketo Lead Management 5 Pros

  • The user interface is user-friendly, highly customizable and flexible
  • Marketo Lead Management supports integration with Salesforce.com, unlike similar tools
  • Customer support includes online/self-service support and on-demand training for all users
  • Marketo Lead Management is specifically designed for small and mid-size business
  • Marketo Lead Management includes lead scoring features, unlike similar tools

Marketo Lead Management 2 Cons

  • Pricing is higher than other lead management tools
  • Marketo Lead Management doesn’t support campaign segmentation and customer database features

Marketo Lead Management Alternatives

The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

Marketo Lead Management Pricing Information

Marketo Lead Management’s pricing plans start at $1,195 USD per month with three different pricing plans: SMB, Professional and Enterprise.

Marketo Lead Management demo

25 questions to ask the vendor on Marketo Lead Management demo


Marketo Lead Management Categories

Marketing
Social CRM
CRM
Analytics
BI & Analytics
Campaign Management
Email Marketing
Marketing Automation
Email
Lead Management

Specifications

Company:
Address: 901 Mariners Island Blvd, San Mateo, CA
Website:Marketo Lead Management
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Cloud
Operating Systems: Mac OS, Windows, Linux


Marketo Lead Management Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics


Marketo Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
88/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$9 Per month
Hosting
On premise and Cloud
Functionality score
22
Fit small business
Fit medium business
Fit large business
Software review
AgoraPulse
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
95/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.6/10
License pricing license pricing (if provided by the software vendor)
$33 Per month/user
Hosting
Cloud
Functionality score
8
Fit small business
Fit medium business
Fit large business
Software review
Radian6
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
NA
Functionality score
8
Fit small business
Fit medium business
Fit large business
Software review
SocialPilot
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.6/10
License pricing license pricing (if provided by the software vendor)
$10 Per month/user
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Televerde
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review