Marketo Lead - Top Competitors (Jul 2022)

Marketo Lead Management Review
ITQlick Score: 87/100
ITQlick Rating:
Pricing: 9.8/10 - high cost
Category: Marketing Automation -> Marketo Lead review -> Marketo Lead competitors
Ranking:Ranked 8 out of 107 Marketing Automation systems
Company: Marketo
Pricing: starts at $9 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Marketo Lead review, Marketo Lead pricing guide
Shlomi LaviShlomi Lavi / updated: Jul 04, 2022

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Marketo Lead vs. Alternatives in 2023

Marketo Engage Lead Management is a marketing automation software, and its top alternatives in this category include SALESmanago, Ortto, Emarsys, and Dotdigital. Based on the key aspects outlined below, Marketo Engage Lead Management is compared to its top competitors:
  • Cloud/On-premise: Marketo Engage Lead Management is a cloud-based marketing automation software. In comparison, Dotdigital and all the top alternatives of Marketo Engage Lead Management are also cloud-based marketing automation solutions.
  • Cost: Marketo Engage Lead Management has four subscription plans, but their pricing details are undisclosed by the vendor. A personalized demo is available for new users. In comparison, Ortto pricing starts at $29 per month. Other top alternatives of Marketo Engage Lead Management do not disclose their pricing details. Also, Ortto, Dotdigital, and SALESmanago have free trial offers. Ortto also has a free forever plan.
  • Customers/Industries: Marketo Engage Lead Management offers marketing automation solutions to companies across several industries, such as technology, financial services, healthcare, manufacturing, and higher education. In comparison, SALESmanago also targets businesses in fashion, travel, and beauty, Emarsys serves customers in the hospitality, sports, and entertainment industries, and Ortto serves eCommerce stores and nonprofits.
  • Functionality: The Marketo Engage Lead Management platform has several marketing automation features, such as experience automation, marketing impact analytics, content personalization, etc. Compared to its top alternatives, Marketo Engage Lead Management has similar features like cross-channel marketing automation, audience segmentation, analytics, etc.
  • Popularity: Marketo Engage Lead Management is a leading provider of marketing automation solutions with thousands of customers globally, including Panasonic, Hyundai, McGraw Hill, etc. In comparison, Emarsys is an SAP company that serves big names like Puma, Pizza Hut, and Canon. Also, Ortto serves big SaaS companies like Jobber and Bitly, Dotdigital has over 4,000 customers across 150+ countries, and SALESmanago has over 3,000 global customers.
  • Scalability: Marketo Engage Lead Management is a highly scalable marketing automation software for small marketing teams (10 users), medium, and large-scale marketing operations. In comparison, the top alternatives of Marketo Engage Lead Management are scalable marketing automation solutions for small, midsize, and enterprise marketing teams.
  • Support: Clients that use Marketo Engage Lead Management can find support through email, phone, social media, a knowledge base, and a community forum. Compared to its top alternatives, Marketo Engage Lead Management does not have a live chat support channel like Dotdigital. Also, only SALESmanago has a community forum for support like Marketo Engage Lead Management.

Marketo Lead alternatives - for small & large Business

Here are the top 4 alternatives to Marketo Lead that are worth checking out: VisitorTrack for SMBs, Ensighten for large size business, Resulticks for growing companies, and AdRoll for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Best for SMBs
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Best for Enterprise
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Growing
Resulticks
ITQlick rating
4.9/5
Score
84/100
Pricing
3.4/10
License pricing
$999 per user/month
Functionality
4
Free version
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review


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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.