Marketo - Top 2 Alternatives

Shlomi LaviShlomi Lavi / updated: May 06, 2021

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The main competitors for Marketo Lead Management include Leadmaster and SalesExec.

Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.

Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.

Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.

Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.

2021's Top Marketo Alternatives

Here are the top 4 alternatives to Marketo that are worth checking out: Demandbase ABM Platform for SMBs, Demandbase for large size business,

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Best for SMBs
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Best for Enterprise
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10

1. Demandbase ABM Platform - Best for SMBs

Demandbase ABM Platform is an alternative Account Based Marketing software, Demandbase ABM Platform installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase ABM Platform, with a pricing score of 6 is considered less expensive to implement than Marketo with a score of 10.

Demandbase ABM Platform is rated 4.5 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 4 main features). compare head to head: Demandbase ABM Platform Vs Marketo

2. Demandbase - Best for Large Business

Demandbase is an alternative Account Based Marketing software, Demandbase installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase, with a pricing score of 4.4 is considered less expensive to implement than Marketo with a score of 10.

Demandbase is rated 4.1 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 10 main features). compare head to head: Demandbase Vs Marketo

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.