Marketo - Top 2 Alternatives

Shlomi LaviShlomi Lavi / updated: May 06, 2021

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Marketo is a fantastic tool with many features, but it’s important to make sure you’re choosing the right Account Based Marketing software for your company and its unique needs. Marketo has some strong competitors and alternatives, and there’s a chance that one of them might be a better fit for your company.

2021's Top Marketo Alternatives

Here are the top 4 alternatives to Marketo that are worth checking out: Demandbase ABM Platform for SMBs, Demandbase for large size business,

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Best for SMBs
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Best for Enterprise
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10

1. Demandbase ABM Platform - Best for SMBs

Demandbase ABM Platform is an alternative Account Based Marketing software, Demandbase ABM Platform installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase ABM Platform, with a pricing score of 6 is considered less expensive to implement than Marketo with a score of 10.

Demandbase ABM Platform is rated 4.5 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 4 main features).

Compare head to head: Demandbase ABM Platform Vs Marketo

2. Demandbase - Best for Large Business

Demandbase is an alternative Account Based Marketing software, Demandbase installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase, with a pricing score of 4.4 is considered less expensive to implement than Marketo with a score of 10.

Demandbase is rated 4.1 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 10 main features).

Compare head to head: Demandbase Vs Marketo

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.