Marketo - Top 8 Alternatives

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Last updated: Jul 20, 2020

Marketo Competitors

ITQlick rating
(4.2/5)

Starting from $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

  • Categories:

    • Complaint Management
    • Customer Loyalty
    • Lead Generation
    • Mac CRM
    • Mobile CRM

Marketo top competitors and alternatives for 2020

Marketo is a fantastic tool that has a lot to offer, but it’s important to make sure you’re choosing the right Account Based Marketing software for your company and its unique needs. Marketo has some strong competitors and alternatives, and there’s a chance that one of them might be a better fit for your company.

Here are 4 alternatives to Marketo that are worth checking out: Demandbase ABM Platform for SMBs, Demandbase for large size business,

1. Demandbase ABM Platform - Best for SMBs

Demandbase ABM Platform is a leading Account Based Marketing software designed for for small and medium size business, Demandbase ABM Platform installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase ABM Platform, with a pricing score of 6 is considered less expensive to implement than Marketo with a score of 10. Demandbase ABM Platform published pricing is Pricing not available.

Demandbase ABM Platform is rated 4.5 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 4 main features).

Compare head to head: Demandbase ABM Platform Vs Marketo

2. Demandbase - Best for Large Business

Demandbase is a leading Account Based Marketing software designed for for large size business, Demandbase installed on-premises or used cloud based, Marketo can be used on-premises and on the cloud. Demandbase, with a pricing score of 4.4 is considered less expensive to implement than Marketo with a score of 10. Demandbase published pricing is Pricing not available.

Demandbase is rated 4.1 stars by ITQlick experts, both software products offer a good range of features (Demandbase offers 10 main features).

Compare head to head: Demandbase Vs Marketo


ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,995 per user/month
Hosting
On premise and Cloud
Functionality score
20
Fit small business
Fit medium business
Fit large business
Software review
Best for SMBs
Demandbase
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
68/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise and Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
Best for Enterprise
Demandbase
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
62/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise and Cloud
Functionality score
10
Fit small business
Fit medium business
Fit large business
Software review