Adobe Marketo Engage - Top Competitors (Sep 2023)
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| ITQlick Score: | 91/100 |
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| ITQlick Rating: |
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| Pricing: | 10/10 - high cost |
| Category: | Account Based Marketing -> Adobe Marketo Engage review -> Adobe Marketo Engage competitors |
| Ranking: | Ranked 1 out of 5 Account Based Marketing systems |
| Company: | Marketo |
| Pricing: | starts at $895 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | Adobe Marketo Engage review, Adobe Marketo Engage pricing guide |
Shlomi Lavi / updated: Sep 27, 2023We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Adobe Marketo Engage vs. Alternatives in 2024
The main competitors for Marketo Lead Management include Leadmaster and SalesExec.Leadmaster is a cloud based solution that supports the complete lead management lifecycle. This includes the tracking, capturing, development and distribution of leads. Additionally leads can be scored based on the probability of conversions and there is an aging feature to monitor the length of time a lead has been active. The product also provides opportunity & sales management features with marketing automation. Leadmaster is based on workflow automation, supports customization and includes a flexible reporting system as well.
Marketo Lead Management on the other hand focuses on customer engagement marketing and lead generation. This includes support for up-selling & cross-selling, loyalty marketing as well as event & content marketing to improve the lead base. The product includes a library of lead development best practices to encourage prospect numbers. Additionally the product allow the optimization of marketing campaigns to maximize lead generation by comparing advertising expenditure against volumes of lead conversions.
Then there is SalesExec which allows sourcing of leads from multiple sources and provides an API to integrate with CRM systems to successfully engage with customers. The product covers lead procurement, routing to appropriate sales agents for follow-up, lead closure as well as marketing strategies. Additionally SalesExec’s leads nurturing strategies focuses on optimal contact and follow up to encourage conversions.
Marketing Lead Management on the other hand is a cloud based solution which is scalable to meet the growth requirements of a sales team. It also provides an open API for easy integration to third party software.
Adobe Marketo Engage alternatives - for small & large Business
Here are the top 4 alternatives to Adobe Marketo Engage that are worth checking out: Demandbase ABM Platform for SMBs, Demandbase for large size business,
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.