Mixpanel Review - why 3.7 stars?

Shlomi Lavi / updated: Feb 26, 2022

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What is Mixpanel?

Mixpanel is a web analytics software solution for businesses of all sizes. It offers such capabilities as segmentation, retention, notifications, statistics, and others. The software was designed and launched by Mixpanel headquartered in California, United States.

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Who is it best for?

Customers of the software include small and medium businesses as well as large multi-national organizations. It has found successfully deployment in such domains as technology and software development, engineering services, media and entertainment, education, publishing, retail and wholesale, financial services, and others. Some notable customers of the software include Khan Academy, New Relic, and Autodesk etc.

Main features and functionalities

The software offers management of metrics to measure customer engagement. Instead of measuring success on the basis of page views, the software measures it based on customer actions in the apps. The segmentation tools offered by the software simplify queries by visualization of the issues at hand. Analytics is offered for basic trend lines based on various parameters.

Mixpanel offers conversion management by identifying customer issues. It also offers funneling for visual measurement of customer activities. Clients have access to retention reports for visualization of customer engagement and offers measures for increasing retention.

What is the actual cost?

The cost of license starts at $25 per month. ITQlick pricing score is 4.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mixpanel.

How it stacks up?

Access a head to head analysis of Mixpanel vs alternative software solutions.

Frequently Asked Questions (FAQs)