Optify Inbound Marketing Review - why 3.2 stars?
Compare PricingITQlick Score: | 50/100 |
---|---|
ITQlick Rating: |
|
Pricing: | 5/10 - average cost |
Category: | Marketing -> Optify Inbound Marketing review |
Ranking: | Ranked 636 out of 641 Marketing systems |
Company: | optify |
Pricing: | starts at $300 per user/month |
Typical customers: | Start up, Small business, Medium business |
Platforms: | Desktop, Cloud |
Links: | Optify Inbound Marketing pricing, Optify Inbound Marketing alternatives |
Shlomi Lavi / updated: Oct 15, 2019
If you need web based email marketing and management services, you can give Optify a try. Customers of the software are scattered across industries and include companies of all sizes. Some major customers include LANAC Technology, Verne Global, Meredith Corp, and Lexis Nexis etc.
In the email marketing module, the software offers the services of delivery tracking, email preview, email templates, HTML validation, and scheduled emails. For efficient campaign management, you have the services of page testing, campaign diagram, landing page creation, page templates, and URL customization.
In the lead management module, you can benefit from the features of behavioral scoring, demographic scoring, product-based scoring, progressive profiling, prospect segmentation, and user scoring. All these services are tailored to assist you in the efficient implementation of marketing and management techniques.
For report creation and marketing analysis, the software offers the features of campaign performance reports, custom reports, email performance reports, scheduled report delivery, and web analytics.
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
What is Optify Inbound Marketing?
Optify Inbound is a marketing, CRM, and sales automation software solution for your business. The software was designed and launched by Optify, Inc., headquartered in Washington, United States. It also offers various innovative solutions for reporting, analysis, and lead management.Who is it best for?
The software is suitable for all business sizes. Its modular architecture and flexible functionality allows it to be used for marketing purposes of small startups as well as large enterprises. Besides, there is also no restriction of industry and as long as the primary purpose is the implementation of efficient marketing techniques, the software can be deployed.If you need web based email marketing and management services, you can give Optify a try. Customers of the software are scattered across industries and include companies of all sizes. Some major customers include LANAC Technology, Verne Global, Meredith Corp, and Lexis Nexis etc.
Main features and functionalities
The software follows modular architecture whereby its feature set is divided into various modules of marketing automation, email marketing, campaign management, social media marketing, lead management, and reporting and analysis.In the email marketing module, the software offers the services of delivery tracking, email preview, email templates, HTML validation, and scheduled emails. For efficient campaign management, you have the services of page testing, campaign diagram, landing page creation, page templates, and URL customization.
In the lead management module, you can benefit from the features of behavioral scoring, demographic scoring, product-based scoring, progressive profiling, prospect segmentation, and user scoring. All these services are tailored to assist you in the efficient implementation of marketing and management techniques.
For report creation and marketing analysis, the software offers the features of campaign performance reports, custom reports, email performance reports, scheduled report delivery, and web analytics.
What is the actual cost?
The cost of license starts at $300 per user/month. ITQlick pricing score is 5 out of 10 (10 is most expensive). Access ITQlick pricing guide for Optify Inbound Marketing.Pros
- Modular architecture of the software allows you purchase only specific modules required by your business.
- The software offers integration with various third party sales and CRM applications such as Salesforce.
- Marketing services for popular social media platforms such as Facebook and Twitter are provided.
- You have considerable customization options in online marketing such as email templates and URL customization.
- The software is powerful enough to support 50 sites at a time.
Cons
- There is no separate app of Optify Inbound for mobile devices.
- In the email marketing module, the software does not offer the features of delivery tracking, offer optimization, and spam analysis.
- Campaign management services of the software do not include mobile alerts, personalized content, and event scheduling.
- There are no features of custom scoring and prospect routing in the lead management module.
- Reporting and analysis features of the software do not include revenue modeling.
How it stacks up?
Access a head to head analysis of Optify Inbound Marketing vs alternative software solutions. ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Optify I...
ITQlick rating
3.2/5
Score
50/100
Pricing
5/10
License pricing
$300 per user/month
Functionality
8
Review
Compare
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
Review
Compare
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Review
Compare
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3
Review
Compare
TripleLift
ITQlick rating
3.3/5
Score
91/100
Pricing
4/10
License pricing
$399 per month
Functionality
3
Review
Compare
Frequently Asked Questions (FAQs)
List of categories
Marketing
Email Marketing
List of features
Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.