Optify Inbound Marketing Review - why 3.2 stars?

Optify Inbound Marketing Software Review
ITQlick Score: 50/100
ITQlick Rating:
Pricing: 5/10 - average cost
Category: Marketing -> Optify Inbound Marketing review
Ranking:Ranked 636 out of 641 Marketing systems
Company: optify
Pricing: starts at $300 per user/month
Typical customers: Start up, Small business, Medium business
Platforms: Desktop, Cloud
Links: Optify Inbound Marketing pricing, Optify Inbound Marketing alternatives
Shlomi LaviShlomi Lavi / updated: Oct 15, 2019

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What is Optify Inbound Marketing?

Optify Inbound is a marketing, CRM, and sales automation software solution for your business. The software was designed and launched by Optify, Inc., headquartered in Washington, United States. It also offers various innovative solutions for reporting, analysis, and lead management.

Who is it best for?

The software is suitable for all business sizes. Its modular architecture and flexible functionality allows it to be used for marketing purposes of small startups as well as large enterprises. Besides, there is also no restriction of industry and as long as the primary purpose is the implementation of efficient marketing techniques, the software can be deployed.

If you need web based email marketing and management services, you can give Optify a try. Customers of the software are scattered across industries and include companies of all sizes. Some major customers include LANAC Technology, Verne Global, Meredith Corp, and Lexis Nexis etc.

Main features and functionalities

The software follows modular architecture whereby its feature set is divided into various modules of marketing automation, email marketing, campaign management, social media marketing, lead management, and reporting and analysis.

In the email marketing module, the software offers the services of delivery tracking, email preview, email templates, HTML validation, and scheduled emails. For efficient campaign management, you have the services of page testing, campaign diagram, landing page creation, page templates, and URL customization.

In the lead management module, you can benefit from the features of behavioral scoring, demographic scoring, product-based scoring, progressive profiling, prospect segmentation, and user scoring. All these services are tailored to assist you in the efficient implementation of marketing and management techniques.

For report creation and marketing analysis, the software offers the features of campaign performance reports, custom reports, email performance reports, scheduled report delivery, and web analytics.

What is the actual cost?

The cost of license starts at $300 per user/month. ITQlick pricing score is 5 out of 10 (10 is most expensive). Access ITQlick pricing guide for Optify Inbound Marketing.

Pros

  • Modular architecture of the software allows you purchase only specific modules required by your business.
  • The software offers integration with various third party sales and CRM applications such as Salesforce.
  • Marketing services for popular social media platforms such as Facebook and Twitter are provided.
  • You have considerable customization options in online marketing such as email templates and URL customization.
  • The software is powerful enough to support 50 sites at a time.

Cons

  • There is no separate app of Optify Inbound for mobile devices.
  • In the email marketing module, the software does not offer the features of delivery tracking, offer optimization, and spam analysis.
  • Campaign management services of the software do not include mobile alerts, personalized content, and event scheduling.
  • There are no features of custom scoring and prospect routing in the lead management module.
  • Reporting and analysis features of the software do not include revenue modeling.

How it stacks up?

Access a head to head analysis of Optify Inbound Marketing vs alternative software solutions.
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3

Frequently Asked Questions (FAQs)

Is it the best Marketing system?

Optify Inbound Marketing is ranked 636 out of 641 software in their category (Marketing systems).

How they are rated on ITQlick?

The rating of Optify Inbound Marketing is 3.2 stars out of 5 and the total score is 50 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Optify Inbound Marketing makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Optify Inbound Marketing can't be accessed on mobile, you would need to access it from your computer.

Differences between Optify Inbound Marketing and alternatives?

The most popular alternatives to Optify Inbound Marketing in 2023: AdsWizz, Flashtalking, ClearView Social, GlobeNewswire, TripleLift. Access the complete competitors analysis here - Optify Inbound Marketing VS Marketing Software alternatives.

List of categories

Marketing
Email Marketing

List of features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.