Oracle Eloqua 2019 Review

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Last updated: Jul 02, 2019

Oracle Eloqua Review

ITQlick rating
(5/5)

Start up, Small business, Medium business, Large business

Oracle Eloqua is a cloud-based marketing automation software that is designed to automate content as well as social marketing. The solution offers email marketing whereby users can set up segments and execute e...

  • Categories (4/7):

    • CRM
    • Lead Generation
    • Online CRM
    • Small Business CRM

What is Oracle Eloqua? Updated: Jul 02, 2019

Oracle Eloqua is a cloud-based marketing automation software that is designed to automate content as well as social marketing. The solution offers email marketing whereby users can set up segments and execute email campaigns. Setting up of the segment is enabled by the lead-scoring feature which assists in providing lead insights band targets.

Some other key features of this Oracle Eloqua include sales intelligence, website visitor tracking, web forms, analytics tracking, and many more. Oracle Eloqua is a product that was designed and launched by Oracle Corporation, which is a company based in the United States. Since the company was founded in 1977, it has grown and extended its operations into over 175 countries.

Oracle Eloqua Average Rating -

The rating of Oracle Eloqua is 5 stars. The rating is based on ITQlick expert review

Oracle Eloqua Typical Customers

Customers of the software include businesses of all sizes with backgrounds in a variety of industries. It can be used in such major domains and industries as retail and wholesale, healthcare and hospitality, automation and manufacturing, and others. Some notable clients of the software include Thomson Reuters, First Data Bank, and Axial etc.

Oracle Eloqua Features

The software offers a variety of lead management capabilities such as behavioral scoring, custom scoring, demographic and lead scoring, progressive profiling, time-based degradation, and triggered-based actions. It offers web management capabilities of landing page designer and templates, URL customization, and web form design and templates.

Oracle Eloqua features a wide range of email marketing services such as A/B testing, blacklist monitoring, certified email IP, delivery tracking, email templates, HTML validation, image and link validation, RSS message creation, and scheduled emails. Other capabilities include social media publishing and post tracking, video sharing, campaign performance reports, revenue modeling, and web analysis etc.

Oracle Eloqua 5 Pros

  • The pricing is fair compared to similar alternatives
  • Easy to set up and use
  • Offers great web retargeting
  • The marketing automation software offers Marketing Resource Management functions unlike other similar tools
  • The marketing automation solution is suitable for organizations of all sizes, education programs and professional services

Oracle Eloqua 2 Cons

  • Sometimes it does not perform as well as other alternatives but it depends on the niche
  • Customer support is wanting

Oracle Eloqua Alternatives

The two main competitors of Oracle Eloqua include TargetBay and Adroll. TargetBay is a marketing tool that assists e-commerce companies with online sales to reach out to a specified pool of customers while Oracle Eloqua is a marketing automation software that is designed to automate content as well as social marketing. TargetBay is a solution designed to serve the midsize business while Oracle Eloqua is an ideal solution for midsize businesses and enterprises.

Based on the online reviews, TargetBay has been rated 4.5 while Oracle Eloqua has been awarded a 4.2-star rating. AdRoll is a cloud-based marketing automation software that is designed to serve the small businesses, midsize business, and enterprise whereas Oracle Eloqua is an ideal solution for midsize businesses and enterprises.

Compared to the pricing of other alternative software, Adroll pricing can be regarded average while Oracle Eloqua pricing can be said to be cheaper. Based on the online reviews, Adroll has been rated 4 while Oracle Eloqua has been awarded a 4.2-star rating.

Oracle Eloqua Pricing Information

Oracle Eloqua pricing can be considered to be cheaper when compared to other alternatives. Moreover, the software offers competitive features and tools which has enabled the product to remain at the top of the competition charts. Oracle Corporation encourages interested clients to contact the sales team so as to get a quote.

Oracle Eloqua demo

25 questions to ask the vendor on Oracle Eloqua demo

Is Oracle Eloqua the right software for me?

Oracle Eloqua is designed to serve the midsize business and enterprises, although the small businesses can use it as well but with some strains. The software is ideal for any company that seeks to advertise its brand as well as craft their marketing.

Oracle Eloqua Categories

CRM
Lead Generation
Online CRM
Small Business CRM
Marketing
Marketing Automation
Hotel CRM

Specifications

Company:
Address: 500 Oracle Parkway, Redwood Shores, 94065
Customers: Start up, Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop
Operating Systems: Mac OS, Windows, Linux

Oracle Eloqua Features

Campaign Dashboard
Campaign Management
Customer Self Service Portal
Customer Service
Dashboards
Lead Management
Marketing Automation
Sales Automation
Sales Forecasting
Sales Reports
Social Advertising
Campaign Management
Campaign Performance Reports
Email Performance Reports
Lead Management
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Oracle Eloqua Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
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91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
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Functionality score
3
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
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4.2/10
License pricing license pricing (if provided by the software vendor)
$79 Per month/user
Hosting
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Functionality score
20
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