Oracle Marketing Review - why 4.1 stars?

Oracle Marketing Cloud Review
ITQlick Score: 91/100
ITQlick Rating:
Pricing: 8/10 - high cost
Category: CRM -> Oracle Marketing review
Ranking:Ranked 13 out of 605 CRM systems
Company: Oracle Corporation
Pricing: starts at $2,000 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Oracle Marketing pricing, Oracle Marketing alternatives
Shlomi LaviShlomi Lavi / updated: Mar 14, 2022

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What is Oracle Marketing?

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking. It also allows them to source for anonymized audience data by using compatible data management systems. These features afford agencies and organizations tools to pull in more potential customers and generate revenue.

The top features of this software include Cross-channel Orchestration, Marketing Automation, Web Content Management, and Marketing Analysis. Oracle is a public Information Technology & Services Company established in 1977. It has its headquarters in Redwood Shores, California, USA, and currently has more than 10,000 employees globally. Gartner Magic Quadrant named Oracle a Leader for CRM Lead Management in 2020.

Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

The cost of license starts at $2,000 per month. ITQlick pricing score is 8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Oracle Marketing.

Pros

  • The software has customizable Data Objects
  • Users can integrate Assets into email campaigns
  • It can automate email campaigns
  • Oracle Marketing Cloud supports A/B testing

Cons

  • Some users experience glitches in the software text editor
  • The software uses a dated backend framework
  • Users cannot archive assets as of yet

How it stacks up?

Access a head to head analysis of Oracle Marketing vs alternative software solutions.
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Frequently Asked Questions (FAQs)

Is it the best CRM system?

Oracle Marketing is ranked 13 out of 605 software in their category (CRM systems).

How they are rated on ITQlick?

The rating of Oracle Marketing is 4.1 stars out of 5 and the total score is 91 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Oracle Marketing makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Oracle Marketing can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Oracle Marketing and alternatives?

The most popular alternatives to Oracle Marketing in 2023: Pipedrive, Salesforce CRM, Zoho CRM, Nimble, Keap. Access the complete competitors analysis here - Oracle Marketing VS CRM Software alternatives.

Is Oracle Marketing right for you or your business?

The software is suitable for small, medium, and large-sized businesses from across various industries. Banks, Social enterprise firms, Financial Services establishments, and Logistics companies would find Oracle Marketing Cloud useful for their operations. DocuSign, KidZania, Carmen Steffens, and Radius Bank are some customers to which the software caters.

List of categories

Data Analysis Tools
Content Marketing
Data Management
Marketing
Email Marketing
Marketing Analytics
Marketing Automation
SMS Marketing
Email
Social Marketing

List of features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.