Oracle Marketing Review

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Last updated: Oct 14, 2020

Oracle Marketing Review

ITQlick rating
(4.1/5)

Starting from $2,000 per user/month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

  • Categories (4/10):

    • Data Analysis Tools
    • Content Marketing
    • Data Management
    • Marketing

Shlomi Lavi / updated: Oct 14, 2020

What is Oracle Marketing Used For?

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking. It also allows them to source for anonymized audience data by using compatible data management systems. These features afford agencies and organizations tools to pull in more potential customers and generate revenue.

The top features of this software include Cross-channel Orchestration, Marketing Automation, Web Content Management, and Marketing Analysis. Oracle is a public Information Technology & Services Company established in 1977. It has its headquarters in Redwood Shores, California, USA, and currently has more than 10,000 employees globally. Gartner Magic Quadrant named Oracle a Leader for CRM Lead Management in 2020.

Average Rating -

The rating of Oracle Marketing is 4.1 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

The typical customers include the following business size: Small business, Medium business, Large business.

Oracle Marketing 4 Pros

  • The software has customizable Data Objects
  • Users can integrate Assets into email campaigns
  • It can automate email campaigns
  • Oracle Marketing Cloud supports A/B testing

Oracle Marketing 2 Cons

  • Some users experience glitches in the software text editor
  • The software uses a dated backend framework

Competitors & Alternatives

Popular Alternatives to Oracle Marketing: Pipedrive, Zoho CRM, Nimble, Keap, Nutshell, HubSpot CRM, Microsoft Dynamics CRM, Capsule CRM, JobNimbus, Freshsales.

Oracle Marketing Pricing Information

The cost of license starting from $2,000 per user/month. The CRM experts at ITQlick has reviewed Oracle Marketing pricing and gave the software a total cost of ownership (TCO) rating of 8 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Oracle Marketing in action

Is it the right software for you?

The software is suitable for small, medium, and large-sized businesses from across various industries. Banks, Social enterprise firms, Financial Services establishments, and Logistics companies would find Oracle Marketing Cloud useful for their operations. DocuSign, KidZania, Carmen Steffens, and Radius Bank are some customers to which the software caters.

Oracle Marketing Categories

Data Analysis Tools
Content Marketing
Data Management
Marketing
Email Marketing
Marketing Analytics
Marketing Automation
SMS Marketing
Email
Social Marketing

Specifications

Company:
Address: Oracle Corp, Oracle Parkway, Redwood City, CA
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Cloud
Operating Systems: Mac OS, Windows, Linux

Oracle Marketing Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation

Oracle Marketing Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Oracle
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$2,000 per user/month
Hosting
On premise and Cloud
Functionality score
14
Fit small business
Fit medium business
Fit large business
Software review
Pipedrive
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
99/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Hosting
On premise and Cloud
Functionality score
19
Fit small business
Fit medium business
Fit large business
Software review
Zoho
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
98/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Hosting
On premise and Cloud
Functionality score
36
Fit small business
Fit medium business
Fit large business
Software review
Nimble
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$19 per user/month
Hosting
On premise and Cloud
Functionality score
31
Fit small business
Fit medium business
Fit large business
Software review
Keap
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.8/10
License pricing license pricing (if provided by the software vendor)
$24 per month
Hosting
On premise and Cloud
Functionality score
35
Fit small business
Fit medium business
Fit large business
Software review