Oracle Marketing Review - why 4.1 stars?

Oracle Marketing Cloud Review
ITQlick Score: 91/100
ITQlick Rating: (4.1/5)
Pricing: 8/10 - high cost
Category: CRM -> Oracle Marketing
Ranking:Ranked 15 out of 600 CRM systems
Company: Oracle Corporation
Pricing: starts at $2,000 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Oracle Marketing pricing, Oracle Marketing alternatives

Shlomi LaviShlomi Lavi / updated: May 04, 2021

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is Oracle Marketing?

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking. It also allows them to source for anonymized audience data by using compatible data management systems. These features afford agencies and organizations tools to pull in more potential customers and generate revenue.

The top features of this software include Cross-channel Orchestration, Marketing Automation, Web Content Management, and Marketing Analysis. Oracle is a public Information Technology & Services Company established in 1977. It has its headquarters in Redwood Shores, California, USA, and currently has more than 10,000 employees globally. Gartner Magic Quadrant named Oracle a Leader for CRM Lead Management in 2020.

What is Oracle Marketing rating? ()

The rating of Oracle Marketing is 4.1 stars out of 5 and the total score is 91 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Oracle Marketing's typical customers?

The typical customers include the following business size: Small, medium and large size businesses.

Is Oracle Marketing the best CRM?

Oracle Marketing is ranked 15 out of 600 software in their category (CRM systems).

What are Oracle Marketing's pros? (4 Pros)

  • The software has customizable Data Objects
  • Users can integrate Assets into email campaigns
  • It can automate email campaigns
  • Oracle Marketing Cloud supports A/B testing

What are Oracle Marketing's cons? (2 cons)

  • Some users experience glitches in the software text editor
  • The software uses a dated backend framework

Who are their main alternatives?

Popular alternatives to Oracle Marketing: Pipedrive, Salesforce, Zoho CRM, Nimble, Keap, Nutshell, HubSpot CRM, Microsoft Dynamics CRM, Capsule CRM, JobNimbus. The full list of competitors can be found here.

What is the cost of Oracle Marketing?

The cost of license starts at $2,000 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Oracle Marketing

What should you ask Oracle Corporation during a demo session? (65 questions)

Schedule a demo with Oracle Marketing and access 65 must ask questions for the vendor while watching Oracle Marketing in action.

Is it the right software for you?

The software is suitable for small, medium, and large-sized businesses from across various industries. Banks, Social enterprise firms, Financial Services establishments, and Logistics companies would find Oracle Marketing Cloud useful for their operations. DocuSign, KidZania, Carmen Steffens, and Radius Bank are some customers to which the software caters.

Oracle Marketing's list of categories:

Data Analysis Tools
Content Marketing
Data Management
Marketing
Email Marketing
Marketing Analytics
Marketing Automation
SMS Marketing
Email
Social Marketing

Oracle Marketing's list of features:

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation

Oracle Marketing Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Oracle
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$2,000 per user/month
Functionality
14
Review
Compare
Pipedrive
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
99/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12.50 per user/month
Functionality
19
Salesforce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
98/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$25 per user/month
Functionality
28
Zoho
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
98/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Functionality
36
Review
Nimble
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
97/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$19 per user/month
Functionality
31
Review
Author
Shlomi Lavi - admin

Shlomi Lavi

Website Linkedin Facebook Twitter

Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.