Outbrain Review - why 4.4 stars?

Outbrain Review
ITQlick Score: 75/100
ITQlick Rating:
Pricing: 5.2/10 - average cost
Category: Social Marketing -> Outbrain review
Ranking:Ranked 30 out of 71 Social Marketing systems
Company: Outbrain
Pricing: starts at $300 per month
Typical customers: Start up, Small business, Medium business, Large business
Platforms: Desktop, Mobile, Cloud
Links: Outbrain pricing, Outbrain alternatives
Shlomi LaviShlomi Lavi / updated: Mar 28, 2022

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What is Outbrain?

Outbrain Engage is a content discovery and monetization platform for businesses of all sizes. It helps in directing the web traffic to sections and content where it is needed the most, among other services. The software was designed and launched by Outbrain Inc headquartered in New York, United States.

Who is it best for?

Customers of the software include small and medium businesses as well as large enterprises. Major industries where it can be used include marketing and advertisement, media and publishing, financial services, retail and wholesale, and others. Some notable clients of the software include Time Inc, Conversant Media, The Line, and others.

Main features and functionalities

The platform helps in the generation of revenue with links to high-quality content from 7MM deep index. Visitors can be re-circulated to the desired content using customized business and editorial rules. Outbrain offers RPMs between $0.37 and $1.12 to the publishers which translates into $370 to $1,120 per million page views.

Outbrain Engage offers content native to mobile which provides for highly successful monetization. It can be integrated seamlessly to any design and deployed with simple javascript or API. The software also offers reliable predictive analysis along with algorithmically generated content recommendations.

What is the actual cost?

The cost of license starts at $300 per month. ITQlick pricing score is 5.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Outbrain. You can also find here pricing information from Outbrain's website.

How it stacks up?

Access a head to head analysis of Outbrain vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Outbrain
ITQlick rating
4.4/5
Score
75/100
Pricing
5.2/10
License pricing
$300 per month
Functionality
7
Compare
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23
Simply M...
ITQlick rating
3.4/5
Score
89/100
Pricing
5.6/10
License pricing
$89 per user/month
Functionality
6

Frequently Asked Questions (FAQs)

Is it the best Social Marketing system?

Outbrain is ranked 30 out of 71 software in their category (Social Marketing systems).

How they are rated on ITQlick?

The rating of Outbrain is 4.4 stars out of 5 and the total score is 75 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Outbrain makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Outbrain on your mobile/smart phone.

What should we ask during a demo session?

Differences between Outbrain and alternatives?

The most popular alternatives to Outbrain in 2023: Zoho Social, Amplifr, Marketing 360, Simply Measured, Buffer. Access the complete competitors analysis here - Outbrain VS Social Marketing Software alternatives.

List of categories

Content Management
Content Marketing
Marketing
Marketing Automation
Online Marketing
Paid Search Marketing (PPC)
PPC marketing

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.