Pardot Review

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Last updated: Sep 27, 2019

Pardot Review

ITQlick rating
(4.1/5)

Starting from $1,000 per user/month

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, short...

  • Categories (4/13):

    • Analytics
    • CRM
    • Customer Engagement
    • Lead Generation

Shlomi Lavi / updated: Sep 27, 2019

What is Pardot ?

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, shorter sales cycles and multiple marketing channels to ensure a high Return on Investment (ROI) for generated customer sales .

Pardot was founded in 2007 as a leading B2B solution provider and was first acquired in 2012 by ExactTarget, a leading provider of email and interactive marketing solutions. Both companies became part of Salesforce.com in 2013.

Pardot is currently based at Atlanta, U.S with international offices in the UK and Australia, and its current customer base is comprised of well over 1500 satisfied clients.

Average Rating -

The rating of Pardot is 4.1 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

Pardot Marketing Automation is focused on the sales and marketing teams. It improves sales team productivity by providing simplified yet effective lead generation, and grading and management tools that allow to quickly qualify and convert potential sales. Additionally it allows the marketing team to develop highly-effective targeted campaigns through both email and social marketing tools.

The software is designed to be cross-industry, and can be used in SMEs, mid-range, as well as larger enterprise organizations. Some of the current clients include Mediacurrent, Epicom, RedTail Solutions, Journyx and IAG Consulting.

Features

Pardot’s Marketing Automation offers the sales team tools for prospect tracking and analytics for easily obtaining key information about potential leads . With this system's inbuilt scoring model, leads can be graded, thus allowing the sales team to focus on potential conversions and increasing productivity.

Pardot also offers integrated social marketing tools for the marketing team that support building presence on social networks for profile investigation, including social content sharing and posting to multiple social networks from one platform. Additionally, email marketing is simple with customizable templates and tools for optimizing email deliverability.

There is indepth analysis provided with closed loop and sales lifecycle reporting, as well as a host of other feature rich reporting options. Finally, Pardot also supports certified integrations with Aalesforce.com, NetSuite and Microsoft Dynamics for seamlessly transferring information to your CRM system.

Pardot 5 Pros

  • One integrated platform for managing marketing campaigns, and tracking and analyzing sales conversions
  • Social selling features allow to maintain constant presence on social media for increased lead generation
  • Pardot Marketing Automation offers inbuilt email authentication and spam analysis for maximizing email deliverability
  • Pardot Marketing Automation has powerful analytics for providing ROI on marketing efforts, thus yielding greater accountability for the marketing team
  • Certified CRM integrations with Salesforce.com, Netsuite and Microsoft Dynamics

Pardot 2 Cons

  • Pricing is a bit high and may be quite expensive for SMBs
  • The solution is currently limited to 10,000 records and it is not clear whether it can handle greater volumes for larger enterprises

Competitors & Alternatives

The main competitors for Pardot Marketing Automation include Active Campaign and Zoho Campaigns.

Active Campaign’s marketing automation module focuses on targeted email campaigns. Additionally follow-ups are triggered using its intelligence automation feature which is rule based using conditionally analysis to determine types of follow-ups required to ensure continued customer engagement. The product also analyzes customer behavior based on website visits & social media interaction to provide marketing intelligence, and provides segmentation services for better marketing. Another feature is that

Active Campaign can send dynamic content emails that change based on the customer. Pardot Marketing Automation on the other hand supports sales intelligence through its lead grading service to optimize engagement with worthy customers. There are integrated analytics to analyze customer behavior & buying patterns, as well as integration with leading CRM solutions for customer management. The product supports the lead nurturing cycle with conditional follow-ups to encourage conversion, and also includes optimized lead pages to maximize lead generation.

Zoho Campaigns also provides a similar solution with email marketing campaigns that include A/B testing to optimize lead responses, and an email template designer to create enticing email campaigns. The product also supports analytics to track performance, campaign effectiveness as well as geolocation reporting for territory analysis. Zoho Campaigns is workflow based and provides mobile device access with RSS & e-commerce campaigns as well.

Pardot Marketing Automation does not support all of these features, but provides a connector to Google Analytics to measure campaign effectiveness. The product also supports paid search campaigns to target defined audiences and reduce lead conversion cycles.

Pardot Pricing Information

The cost of license starting from $1,000 per user/month. The experts at ITQlick has reviewed Pardot pricing and gave the software a total cost of ownership (TCO) rating of 10 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Pardot in action

Pardot Categories

Analytics
CRM
Customer Engagement
Lead Generation
Mac CRM
Online CRM
Small Business CRM
Marketing
Campaign Management
Email Marketing
Marketing Analytics
Marketing Automation

Specifications

Company:
Address: Atlanta, GA
Website:https://www.pardot.com/
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Cloud
Operating Systems: Mac OS, Windows, Linux

Pardot Features

Campaign Management
Lead Management
Marketing Automation
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Email Campaigns
Social Media Integration
Test Email
WYSIWYG Email Editor

Pardot Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Pardot
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
88/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,000 per user/month
Hosting
On premise and Cloud
Functionality score
28
Fit small business
Fit medium business
Fit large business
Software review
Emarsys
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
$335 per month
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
Teradata
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.2/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review
IgnitionOne
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review