Pardot - Top Competitors (May 2022)

Shlomi Lavi / updated: May 06, 2022

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Pardot vs. Alternatives in 2024

Pardot competes with other marketing automation systems like HubSpot Marketing Hub, Ortto, and ActiveCampaign. We will compare these marketing automation systems in some specific aspects below.

• Functionality: Pardot offers features like Email Marketing, In-Depth Prospect Tracking, Lead Nurturing, Lead Scoring & Grading, ROI Reporting Customizable Dashboards, Real-Time Alerts, Lead Qualification, Forms & Landing Pages, Personalized Email Marketing, Emails Optimization, etc. HubSpot Marketing Hub offers features like Blog, SEO, Ad Tracking & Management, Social Media Management, Landing Pages (available in Pardot), Email, ABM, Track ROI, Revenue Attribution Reporting, Ad Retargeting, Multiple Currencies, Custom Reporting, etc.
  
  Ortto offers features like Omnichannel Marketing Automation, Tracking Metrics, Powerful Segmentation, Automate Personalized Marketing, Omnichannel Integrations, Intelligent Testing, Ortto AI, Brand Book Builder, Marketing Dashboards, Sales Dashboards (available in Pardot), etc. ActiveCampaign offers features like Marketing Automation, Email Marketing (available in Pardot), Email Templates, Send Newsletters, Subscription Forms, Segmentation, Site, and Event Tracking, Campaign & Automation Reporting, Landing Pages, Contact Scoring, SMS Marketing, Automations Map, Conditional Content, etc.
• Customers/Industries: Pardot by Salesforce targets Agriculture and Mining, Automotive, Business Services, Communications, Consumer Goods, Education, Energy, Financial Services, Government, Healthcare & Life Sciences. Salesforce has customers like Mac Tools, Stanley Black & Decker, (RED), Boxit4me, etc. HubSpot Marketing Hub targets Software & Technology, Banking & Financial Services, Consumer Goods, Healthcare, Media & Communications, Marketing & Advertising, Consumer Services, Manufacturing, Education, and Non-profit. HubSpot Marketing Hub has customers like Frontify, VMWare, Loom, Monday.com, Trello, Momentive, Reddit, Soundcloud, Ceros, ClassPass, Ving, Rock content, Airstream, Crunch Fitness, Handled, etc. ActiveCampaign targets Technology, Bloggers & Influencers, Education, Agencies, Small Businesses, Entertainment & Events, Travel & Hospitality, Non-Profit, Healthcare, Real Estate, Fitness & Nutrition, Enterprise, etc.
• Cost: Pardot starts at €1,250 per month for up to 10,000 contacts (billed annually). Pardot has a free trial. HubSpot Marketing Hub starts at $45 per month with a free trial and version. Ortto starts at $29 per month with a free trial and version. ActiveCampaign starts at $9 per month on annual billing and $15 monthly with a free trial.
• Scalability: Pardot and all its alternatives can accommodate organizations of all sizes.
• Support: Pardot and ActiveCampaign offer support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. Ortto offers an Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live Rep), and Chat. HubSpot offers an Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat.