Pinpointe Review - why 4.7 stars?

Shlomi Lavi / updated: Jul 05, 2022

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What is Pinpointe?

Pinpointe is a marketing software that differentiates itself through the use of cloud-based storage in analyzing and storing software. It is designed to efficiently analyze new marketing data, and then send your offers to the most viable leads.

Pinpointe was established in 2008 and is located in Santa Clara, California.

Who is it best for?

Pinpointe is specifically targeted at companies that rely on a stable income base from the online market. Pinpointe will collect information on trending market movements and your requirements, and will create your new plan that will be backed up by personalized emails each time a new lead comes about.

This program has been used by many different high profile companies – everything from Philips Medical to Obeo software developers.

Main features and functionalities

Online advertising has never been easy with a myriad of information about almost every marketing trend on the Internet, which makes it nearly impossible to find the right contacts. Pinpointe relies more on precise targeting, using all available information and purifying it into a feasible marketing plan. It facilitates the marketing process by creating specialized links that connect your targets to your social networks, and incorporating customizable autoresponder emails.

What is the actual cost?

The cost of license starts at $99 per month. ITQlick pricing score is 6 out of 10 (10 is most expensive). Access ITQlick pricing guide for Pinpointe. You can also find here pricing information from Pinpointe's website.

Pros

• Integration with Google Analytics allows ample information regarding your niche
• PInpointe provides new and raw information, which support bigger possible campaign scopes and more leads to work through
• Included personalized emails support a better customer experience
• Autoresponders make lead follow up a breeze; new prospects will be formed almost constantly
• Pinpointe user interface is very refined compared to other similar solutions

Cons

• Pinpointe lacks a bit in terms of translating marketing trends
• Pinpointe has a bit of learning curve for user that are not familiar with CRM and marketing systems
• Emails might sometimes be considered spam, which means you lose a potential lead
• More detailed price packages are not available so you need to contact the company in order to build the right plan for your business
• Other programs have more email templates and more customization options so personalizing campaigns can be limited

How it stacks up?

Access a head to head analysis of Pinpointe vs alternative software solutions.

Frequently Asked Questions (FAQs)