Relationship Marketing Review - why 5 stars?

Shlomi Lavi / updated: Nov 29, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

What is Relationship Marketing?

Epiphany CRM is a customer relationship management solution for businesses of all sizes. It also offers various useful resource management, marketing, and analytics capabilities. The software was designed and launched by Epiphany Inc and is now a product of Infor headquartered in New York, United States.

Who is it best for?

The software has been used by small and medium businesses as well as large multi-national organizations. Most commonly it has found deployment in such industries as retail and sale, communications, engineering services, defense and automation, financial services, and others. Some major customers of the software include Tommy Bahama, Navy Federal Credit Union, and Bell Canada etc.

Main features and functionalities

The software pursues integrated marketing, sales, and service approach to meet the customer needs. It tracks customer interaction and assists in formulating insights to improve lead, retention, and revenue. To accurate insight into the customer needs and interests, the software features Customer Experience Management (CXM) hub which provides a way of continuous interaction with the customers.

Epiphany CRM also features marketing resource management to manage the marketing activities and needs of an organization. The analytics services offered by the software plan, execute, and monitor the inbound and out-bound direct marketing campaigns across customer contact channel. Other features include data advisor, ad advisor, shopping advisor, and email advisor etc.

What is the actual cost?

ITQlick pricing score is 6.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Relationship Marketing. You can also find here pricing information from Relationship Marketing's website.

How it stacks up?

Access a head to head analysis of Relationship Marketing vs alternative software solutions.

Frequently Asked Questions (FAQs)