SEMrush Review - why 4.7 stars?

SEMrush Review
ITQlick Score: 90/100
ITQlick Rating:
Pricing: 2.4/10 - low cost
Category: Business Intelligence -> SEMrush review
Ranking:Ranked 16 out of 532 Business Intelligence systems
Company: SEMrush
Pricing: starts at $119.95 per month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: SEMrush pricing, SEMrush alternatives
Shlomi LaviShlomi Lavi / updated: Mar 23, 2022

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What is SEMrush?

SEMrush is cloud-based online visibility management and content marketing software-as-a-service software solution that helps marketers to build, manage, and measure campaigns across all channels to build online visibility. The software is packed with features, and some of these functionalities are discussed below:
  • Keyword Research: SEMrush helps online marketers build traffic and conquer SERPs with keyword research tools like Keyword Magic Tool, Keyword Gap, Keyword Overview, etc.
  • On-page SEO: With SEMrush, users can check their website health, analyze interactions with Google and get insights on-page ranking with tools like Log File Analyzer and On-page SEO Checker.
  • Competitor SEO Analysis: SEMrush helps its users analyze the SEO game of their competitors, giving access to insights and reports on the organic search rankings and position changes of their competitors.
  • Content Marketing: With SEMrush, users can create and execute content strategies that meet the needs of their audience and are backed by insights. SEMrush helps its users combine creativity and analytics at every step of their workflow.
  • Local SEO: SEMrush helps its users build their Local SEO game with tools like Position Tracking, Listing Management, and On-page SEO Checker.
SEMrush was founded in 2008 and has its headquarters in Boston, Massachusetts. The company has an estimated 1000+ employees and was named the Best Global SEO Software Suite by the 2021 Global Search Awards.

Who is it best for?

While the software can be used for personal use as well, on commercial level it is most suitable for small and medium businesses. New startups that are looking for reliable and innovative SEO solutions can benefit from the software. Some customers who have successfully used SEMrush include Hyatt and Wells Fargo etc.

Main features and functionalities

The software offers optimization and analysis capabilities of page rank analysis, competitor keyword analysis, competitor link metrics, competitor ranking, domain comparison, and competing sites index. It allows the creation and customization of backlink reports, keyword reports, competitive analysis reports, search engine reports, and traffic reports.

SEMrush features link management features of backlink management, link analysis, broken links, link anchor text, link partner analysis, and link popularity. It supports integration with Google AdWords.

What is the actual cost?

SEMrush pricing is based on three plans— Pro, Guru, and Business.

SEMrush Pro pricing starts at $119.95 per month, with an additional $45/user/month fee for extra users. The plan can accommodate 5 projects and track 500 keywords. SEMrush Guru pricing starts at $229.95 per month, with an $80/user/month fee for additional users. The Guru plan can accommodate 15 projects, track 1500 keywords, and has the Content Marketing Platform functionality.

SEMrush Business pricing starts at $449.95 per month, with a fee of $100 per user per month for additional users. The Business plan features API access, covers 40 projects, and can track 5000 keywords. All pricing details are based on an annual billing schedule, and custom pricing is also available.

ITQlick pricing score is 2.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for SEMrush. You can also find here pricing information from SEMrush's website.


  • SEMrush is generally easy to use, even for newbies
  • The software is equipped with a rich amount of features
  • The Keyword Tool Suite on SEMrush works excellently


  • The software can be expensive for smaller operations due to the several add-ons offered
  • SEMrush does not offer customizable reporting

How it stacks up?

Access a head to head analysis of SEMrush vs alternative software solutions.
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Frequently Asked Questions (FAQs)

Is it the best Business Intelligence system?

SEMrush is ranked 16 out of 532 software in their category (Business Intelligence systems).

How they are rated on ITQlick?

The rating of SEMrush is 4.7 stars out of 5 and the total score is 90 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, SEMrush makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access SEMrush on your mobile/smart phone.

What should we ask during a demo session?

Differences between SEMrush and alternatives?

The most popular alternatives to SEMrush in 2022: Qlik Sense, SuiteAnalytics, Sisense, Infor Birst, Balanced Scorecard. Access the complete competitors analysis here - SEMrush VS Business Intelligence Software alternatives.

Is SEMrush right for you or your business?

SEMrush is an online visibility management and marketing suite that helps marketers, social media managers, and marketing agencies build online visibility for brands across various institutions and generate traffic. Popular brands like Apple, Tesla, Samsung, and Walmart use SEMrush.

List of categories


List of features

Data Import/Export
Basic Reports
Online Customer Support

Author - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.