Silverpop Review - why 3.6 stars?

Silverpop Review
ITQlick Score: 76/100
ITQlick Rating:
Pricing: 7/10 - high cost
Category: Marketing -> Silverpop review
Ranking:Ranked 124 out of 641 Marketing systems
Company: Silverpop Systems Inc.
Pricing: starts at $895 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: Silverpop pricing, Silverpop alternatives
Shlomi LaviShlomi Lavi / updated: Mar 03, 2022

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What is Silverpop?

Silverpop is a marketing automation software that can help users to maximize marketing budget by nurturing leads. The software can help users to understand prospect behavior and score them properly which ensure that your sales team is getting quality leads at the right time. It can help users to create marketing programs easily starting from small drip campaigns to large ones that includes multiple touch points.

Silverpop Systems Inc., the company behind Silverpop, has been providing marketing team focused solutions since 1999. Various companies can depend on their Silverpop Engage platform for managing and creating campaigns for driving revenue, increasing ROI and building brand loyalty. Silverpop Engage and Silverpop Transact are two popular products of this company.

Who is it best for?

Silverpop’s marketing automation solution is perfect for mid-sized companies and large enterprises. Transportation, financial service, retail, high tech, agencies, travel, hospitality, media and publishing industries can use this software. AMD, Mazda and Teletext Holidays are some of the clients of Silverpop.

Main features and functionalities

Silverpop works as a complete email marketing and marketing automation solution with features like Silverpop Marketing Automation programs, program builder with drag and drop support, send time optimization, decision diamond logic, centralized scoring, multiple scoring models, contact insight programs reporting and revenue reporting. Most of the campaign processes are automated and users can also send automated messages when a lead performs a certain action or routes.

The email marketing part comes with web-based email creation and delivery tool, campaign automation, multi-channel messaging support, advanced segmentation, transactional messaging and emails, web forms and landing pages and performance and security features. The software also offers Excel add-in, Adobe Analytics app, Silverpop’s Magneto app and integration with Microsoft Dynamics CRM.

What is the actual cost?

The cost of license starts at $895 per month. ITQlick pricing score is 7 out of 10 (10 is most expensive). Access ITQlick pricing guide for Silverpop.

Pros

  • Silverpop is perfect for mid-sized companies and large enterprises that are looking for a marketing automation and email marketing tool
  • Silverpop offers email-centric platform for users unlike other similar marketing automation tools
  • The customer support of Silverpop offers 24/7 support by community portal, online and phone support
  • The marketing automation software can supports managing a large number of users easily
  • The marketing automation solution offers vanity URLs for landing pages unlike other similar tools

Cons

  • Silverpop doesn’t offer Salesforce integration support which can be a problem for some users
  • Silverpop’s user interface looks very plain and can be difficult to use for some users
  • The customer support of Silverpop offers email and phone support at an additional cost
  • The marketing automation software doesn’t support selecting multiple contact lists which can be a problem for some users
  • The marketing automation solution is not suitable for small companies that are looking for marketing automation software

How it stacks up?

Access a head to head analysis of Silverpop vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Silverpop
ITQlick rating
3.6/5
Score
76/100
Pricing
7/10
License pricing
$895 per month
Functionality
25
Compare
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3
GlobeNewswire
ITQlick rating
3.5/5
Score
91/100
Pricing
3/10
License pricing
$150 per license
Functionality
3

Frequently Asked Questions (FAQs)

Is it the best Marketing system?

Silverpop is ranked 124 out of 641 software in their category (Marketing systems).

How they are rated on ITQlick?

The rating of Silverpop is 3.6 stars out of 5 and the total score is 76 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Silverpop makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently Silverpop can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Silverpop and alternatives?

The most popular alternatives to Silverpop in 2023: AdsWizz, Flashtalking, ClearView Social, GlobeNewswire, TripleLift. Access the complete competitors analysis here - Silverpop VS Marketing Software alternatives.

List of categories

CRM
Customer Loyalty
Mac CRM
Online CRM
Small Business CRM
Marketing
Email Marketing
Marketing Automation
SMS Marketing
Hotel CRM

List of features

Email Integration
Rules/Workflows
Scheduling
Billing/Invoicing
Campaign Management
Campaign Performance Reports
Contact History
Contact Management
Contact Scheduler
Email Marketing
Email Performance Reports
Marketing Automation
Revenue Modeling
Social Media
Step/Decision Rule Definition

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.