SmashFly Review - why 4.7 stars?

SmashFly Review
ITQlick Score: 91/100
ITQlick Rating:
Pricing: 3/10 - low cost
Category: Recruitment -> SmashFly review
Ranking:Ranked 6 out of 126 Recruitment systems
Pricing: starts at $10,000 per license
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: SmashFly pricing, SmashFly alternatives
Shlomi LaviShlomi Lavi / updated: Jun 05, 2024

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What is SmashFly?

SmashFly is a leading recruitment marketing platform that helps organizations attract, engage, and nurture top talent. The software is designed to provide a seamless candidate experience, from initial contact through to onboarding.

Established in 2007 in Concord, Massachusetts, SmashFly has grown to become one of the top recruitment software solutions on the market, serving clients across a range of industries and sectors.

One of the standout features of SmashFly is its ability to integrate with other HR tools and technologies, including applicant tracking systems, job boards, and social media platforms. This means that recruiters can leverage the power of SmashFly alongside their existing HR tools to create a more comprehensive and effective recruitment strategy.

Another key feature of SmashFly is its candidate relationship management capabilities, which allow recruiters to build relationships with candidates over time, rather than just focusing on filling immediate vacancies. This can help organizations to build a pipeline of qualified candidates for future roles and reduce the time and cost associated with recruitment.

In addition to these features, SmashFly also provides analytics and reporting tools to help recruiters track the effectiveness of their recruitment marketing campaigns and make data-driven decisions. The software is designed to be user-friendly and intuitive, with a range of customization options to suit the specific needs of each organization.

Overall, SmashFly is an ideal solution for organizations looking to take a more strategic approach to recruitment and build lasting relationships with top talent. Its integration capabilities, candidate relationship management features, and robust analytics tools make it a powerful tool for recruiters in a range of industries and sectors.

Who is it best for?

SmashFly Recruitment software serves a wide range of industries, including healthcare, finance, technology, retail, and more. Its typical customers are medium to large-sized organizations looking for a recruitment marketing platform that can help them attract and engage top talent.

Here are five examples of companies that use SmashFly Recruitment software:

  1. CDW: CDW is a leading provider of technology solutions for businesses, government agencies, and educational institutions. They use SmashFly to manage their recruitment marketing campaigns, attract top talent, and build a strong employer brand.

  2. Anthem: Anthem is a healthcare company that provides a range of health insurance products and services. They use SmashFly to create a more effective and personalized recruitment experience for candidates, from initial contact to onboarding.

  3. AIG: AIG is a global insurance company that offers property, casualty, and life insurance products. They use SmashFly to streamline their recruitment marketing efforts and improve the efficiency of their talent acquisition process.

  4. Citizens Bank: Citizens Bank is a financial services company that offers banking, lending, and investment services to consumers and businesses. They use SmashFly to attract and engage top talent in a highly competitive industry and improve their overall recruitment process.

  5. Fidelity Investments: Fidelity Investments is a leading provider of investment management, retirement planning, and wealth management services. They use SmashFly to build a strong employer brand, attract top talent, and create a more engaging and personalized recruitment experience for candidates.

Main features and functionalities

SmashFly Recruitment software can help your business in several ways, including:

  1. Attracting top talent: SmashFly enables you to create personalized and engaging recruitment marketing campaigns that can help you attract top talent to your organization. By leveraging data and analytics, you can identify the most effective channels and messages to reach your target audience.

  2. Streamlining recruitment processes: With SmashFly, you can streamline your recruitment processes, from sourcing and screening candidates to scheduling interviews and making offers. By automating repetitive tasks, you can save time and improve efficiency, allowing you to focus on more strategic aspects of talent acquisition.

  3. Building a strong employer brand: SmashFly can help you build a strong employer brand by showcasing your company culture, values, and mission. By creating a positive candidate experience and communicating your employer brand consistently across all channels, you can attract and retain top talent more effectively.

  4. Improving candidate engagement: With SmashFly, you can provide a more engaging and personalized recruitment experience for candidates. By leveraging candidate relationship management tools, you can build relationships with candidates over time, nurture them through the recruitment process, and provide a positive experience even if they don not get hired.

  5. Making data-driven decisions: SmashFly provides a range of analytics and reporting tools that enable you to track the effectiveness of your recruitment marketing campaigns and make data-driven decisions. By analyzing data on candidate behavior, source effectiveness, and other metrics, you can optimize your recruitment strategy and improve your ROI.

Overall, SmashFly Recruitment software can help your business attract and engage top talent, improve efficiency and effectiveness of your recruitment processes, and build a strong employer brand. Its data-driven approach and advanced features make it an ideal solution for organizations looking to take a more strategic approach to talent acquisition.

What is the actual cost?

SmashFly pricing is not publicly available. However, you can message the company for further information on their products and pricing.

ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for SmashFly.


  • SmashFly offers robust features such as job scraping and posting, workday integration, and website updates.
  • SmashFly is known for its advanced recruitment marketing features, such as talent network building, campaign management, and candidate relationship management.
  • SmashFly integrates easily with other HR systems, including applicant tracking systems, HRIS, and onboarding tools, providing a comprehensive solution for the entire recruitment process.
  • SmashFly offers personalized candidate experiences through targeted and customized campaigns, allowing organizations to build stronger relationships with potential candidates.
  • SmashFly has won several awards for its recruitment marketing platform, including the Brandon Hall Group Excellence Award and the Stevie Award for Best Recruitment Marketing Platform.


  • Reporting feature needs improvement to provide effective reports.
  • No free trial or free version for the users. Also, pricing is not mentioned, which can be difficult for users having lesser time to make a selection.
  • Some users may find the platform to be too complex and difficult to navigate, requiring a steep learning curve.
  • While SmashFly offers strong recruitment marketing capabilities, its applicant tracking features may not be as robust as some competitors.
  • Some users may find that the platforms customization options are limited compared to other recruitment software solutions.

How it stacks up?

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Frequently Asked Questions (FAQs)

Is it the best Recruitment system?

SmashFly is ranked 6 out of 126 software in their category (Recruitment systems).

How they are rated on ITQlick?

The rating of SmashFly is 4.7 stars out of 5 and the total score is 91 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, SmashFly makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently SmashFly can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between SmashFly and alternatives?

The most popular alternatives to SmashFly in 2024: Oracle Taleo, BirdDogHR, COMPAS for Staffing, Front Rush, ApplicantStack Recruit. Access the complete competitors analysis here - SmashFly VS Recruitment Software alternatives.

Is SmashFly right for you or your business?

SmashFly is ideal for organizations searching for a recruitment system that offers the features for customer relationship management and pragmatic recruitment advertising. With in-application advertising support, the organizations can create and customize their own advertising system for attracting candidates for their jobs. The organizations can also bring their customers on board to have a single system for candidate and client engagement. Moreover, its sharp UI makes recruitment and candidate management easier and more effective.

List of categories

Applicant Tracking
HR Analytics
Social Media Management
Job management

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.