SocialBro Review - why 3.3 stars?

Shlomi Lavi / updated: Feb 19, 2022

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What is SocialBro?

As a business, your social media strategy will define how successful you are online. Businesses are often confused as to how to manage their Twitter presence, where to start and what to tweet. It is here that an app like SocialBro helps. This Spanish company, launched in 2011, is the tool for you if you are looking for brand management.

Focusing itself solely on Twitter, SocialBro offers you incredible features, analytics tool and saves your time. Developed by three software engineers in Spain, the app has managed to get 100,000 users.

With lots of tweets and followers adding up daily in your account, it can be a little overwhelming to manage your business presence on Twitter.

Who is it best for?

All kinds of enterprises, from start-up organisation to large business, can avail the amazing features that SocialBro offers. If you wish to understand what kind of people you should engage with and analyse which content of yours impacts your followers the most, SocialBro is the app for you.

Main features and functionalities

SocialBro offers you the basic understanding about the people ‘you’ follow and ‘who’ follow you. SocialBro has varying editions. The free version (SocialBro Desktop) is available as a Chrome app (run on Google browser, online or offline) and Adobe Air app (run right on desktop). It limits your access to the computer on which you have installed the app. The paid edition is cloud based systems which stores your information allowing you to access it from any network devices.

SocialBro aids you by helping you find the the right audience to engage with. The filter and keyword search functions helps you in targeting your audience on individual basis and deliver the right data to them. You can also monitor hashtags and analyse your Twitter competitors. It shows you the time when your followers are active so that you know the best time to tweet, to engage and offer the right content to your audience. There is the option to export reports into PDF files as well. Its advanced search option tells you who is tweeting about you the most or who is looking for certain service in a particular location.

What is the actual cost?

The cost of license starts at $79 per month. ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for SocialBro.

Pros

• Geographical mapping of your community
• Provides Dashboard for your Twitter community
• Competitor analysis becomes easy
• Information about when your followers are online is extremely beneficial
• Analytical feature of Twitter users and ability to engage the audience stands out

Cons

• Free version offers limited Features
• Presentation could be slicker
• No integration with other social networks
• SocialBro works only with Twitter – so it is the best if you have a Twitter centric social media strategy

How it stacks up?

Access a head to head analysis of SocialBro vs alternative software solutions.

Frequently Asked Questions (FAQs)