sovrn Review - why 4.5 stars?

sovrn Review
ITQlick Score: 89/100
ITQlick Rating:
Pricing: 5.8/10 - average cost
Category: Marketing -> sovrn review
Ranking:Ranked 16 out of 641 Marketing systems
Company: sovrn Holdings, Inc.
Pricing: starts at $1 per license
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: sovrn pricing, sovrn alternatives
Shlomi LaviShlomi Lavi / updated: Mar 01, 2023

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What is sovrn?

Sovrn Marketing Software is a leading advertising technology company that provides publishers and marketers with innovative solutions to monetize their digital content. The platform offers a wide range of features to help publishers increase their revenue and optimize their advertising strategy, while also providing marketers with a powerful tool to reach their target audience.

Founded in 2014 in Boulder, Colorado, Sovrn has quickly become a trusted partner for publishers and advertisers around the world. With over 300 employees, the company has a strong presence in the digital advertising industry and is committed to helping its clients succeed.

One of the key features of Sovrn Marketing Software is its ability to provide publishers with access to a wide range of advertising formats, including display ads, video ads, and native ads. This allows publishers to choose the format that best fits their content and audience, and to optimize their advertising strategy to maximize revenue.

Another important feature of the platform is its advanced targeting capabilities. Sovrn uses machine learning algorithms to analyze user behavior and preferences, and to deliver ads that are more relevant and engaging to each individual user. This helps publishers increase user engagement and retention, while also providing marketers with a powerful tool to reach their target audience.

Sovrn also offers a range of reporting and analytics tools to help publishers and marketers measure the effectiveness of their advertising campaigns. This includes detailed reports on ad performance, user engagement, and revenue, as well as real-time data on user behavior and preferences.

In addition to these features, Sovrn Marketing Software also provides publishers and marketers with a range of tools to manage their advertising inventory, including ad inventory management, ad quality control, and ad optimization tools. This helps publishers ensure that their content is being monetized effectively, while also providing marketers with the tools they need to deliver high-quality ads to their target audience.

Overall, Sovrn Marketing Software is a powerful tool for publishers and marketers who are looking to monetize their digital content and reach their target audience. With its advanced targeting capabilities, wide range of advertising formats, and robust reporting and analytics tools, Sovrn is a great choice for anyone looking to maximize their revenue and optimize their advertising strategy.

Who is it best for?

Sovrn Marketing Software serves a wide range of customers in various industries, including publishers, media companies, content creators, and digital marketers. The platform's versatile features and tools make it an ideal choice for any business or individual looking to monetize their digital content or reach their target audience.

Here are five examples of companies that use Sovrn Marketing Software:

  1. Hearst Corporation - Hearst Corporation is a leading media company that owns and operates dozens of magazines, newspapers, and digital media outlets. Sovrn Marketing Software helps Hearst optimize its advertising strategy across its various properties, allowing the company to maximize revenue while maintaining a high-quality user experience.

  2. Chegg - Chegg is an education technology company that provides students with online study resources and tutoring services. Sovrn Marketing Software helps Chegg monetize its digital content through targeted advertising, while also providing users with relevant and engaging ads that enhance their learning experience.

  3. Leaf Group - Leaf Group is a digital media company that owns and operates a range of lifestyle and entertainment websites. Sovrn Marketing Software helps Leaf Group monetize its content through various advertising formats, including native ads and video ads, while also providing detailed reporting and analytics on ad performance and user engagement.

  4. Bankrate - Bankrate is a leading financial services company that provides consumers with personal finance advice and tools. Sovrn Marketing Software helps Bankrate monetize its content through targeted advertising, while also providing users with relevant and useful ads that enhance their financial literacy.

  5. Condé Nast - Condé Nast is a global media company that owns and operates dozens of magazines, websites, and digital media outlets. Sovrn Marketing Software helps Condé Nast optimize its advertising strategy across its various properties, allowing the company to maximize revenue while maintaining a high-quality user experience.

In addition to these companies, Sovrn Marketing Software serves a wide range of other customers in various industries, including lifestyle, travel, automotive, and more. Whether you are a publisher looking to monetize your content, or a marketer looking to reach your target audience, Sovrn Marketing Software is a powerful and versatile tool that can help you achieve your goals.

Main features and functionalities

Sovrn Marketing Software can help your business in several ways, depending on your specific needs and goals. Here are some ways that Sovrn can benefit your business:

  1. Monetizing your digital content: If your business produces digital content such as articles, videos, or podcasts, Sovrn Marketing Software can help you monetize that content through various advertising formats. This can provide an additional source of revenue for your business while also allowing you to focus on creating high-quality content for your audience.

  2. Reaching your target audience: Sovrn Marketing Software offers advanced targeting capabilities that allow you to deliver ads to specific audiences based on factors such as their interests, demographics, and behavior. This can help you reach your target audience more effectively and increase the chances of converting them into customers.

  3. Optimizing your advertising strategy: Sovrn Marketing Software provides detailed reporting and analytics tools that allow you to measure the performance of your advertising campaigns and make data-driven decisions about how to optimize them. This can help you maximize your return on investment (ROI) and improve the effectiveness of your advertising.

  4. Managing your advertising inventory: If you sell advertising space on your website or app, Sovrn Marketing Software offers a range of tools to help you manage your ad inventory, including ad inventory management, ad quality control, and ad optimization tools. This can help you ensure that your ad space is being used effectively and that you are maximizing revenue from your advertising partners.

  5. Improving user experience: Sovrn Marketing Software offers various ad formats, such as native ads and video ads, that are designed to be less intrusive and more engaging for users. This can help improve the overall user experience on your website or app, which can lead to increased engagement, retention, and revenue.

Overall, Sovrn Marketing Software can help your business in numerous ways, from monetizing your digital content to reaching your target audience more effectively and optimizing your advertising strategy. By leveraging Sovrn's advanced features and tools, you can take your digital advertising to the next level and achieve your business goals more efficiently.

What is the actual cost?

The cost of license starts at $1 per license. ITQlick pricing score is 5.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for sovrn. You can also find here pricing information from sovrn's website.

Pros

  • Advanced Targeting Capabilities: Sovrn Marketing Software offers advanced targeting capabilities that allow advertisers to reach their target audience more effectively than some of its competitors. This means that advertisers can get better results from their ad campaigns.
  • Revenue-Sharing Model: Sovrn Marketing Software uses a revenue-sharing model, which means that the company only makes money when its clients make money. This model aligns Sovrn interests with those of its clients, ensuring that they are both working towards the same goal.
  • Customer Diversity: Sovrn Marketing Software serves a wide range of customers, including publishers, media companies, content creators, and digital marketers. This broad customer base allows Sovrn to gain insights into different industries and tailor its services to meet the needs of each individual customer.

Cons

  • Limited integrations: While Sovrn does integrate with a number of popular platforms, some users may find that it does not offer the same level of integration options as other marketing software providers. This could be a disadvantage for businesses that rely heavily on certain tools or platforms.
  • Limited customization: Some users have noted that Sovrn marketing software does not offer as much flexibility or customization as other platforms. This could be a disadvantage for businesses that require more tailored or unique marketing strategies.
  • Higher costs: While Sovrn pricing is competitive with many other marketing software providers, some users may find that it is more expensive than other options. This could be a disadvantage for businesses that are operating on a tight budget or looking for a more cost-effective solution.

How it stacks up?

Access a head to head analysis of sovrn vs alternative software solutions.
ITQlick rating
Score
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sovrn
ITQlick rating
4.5/5
Score
89/100
Pricing
5.8/10
License pricing
$1 per license
Functionality
3
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AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3
TripleLift
ITQlick rating
3.3/5
Score
91/100
Pricing
4/10
License pricing
$399 per month
Functionality
3

Frequently Asked Questions (FAQs)

Is it the best Marketing system?

sovrn is ranked 16 out of 641 software in their category (Marketing systems).

How they are rated on ITQlick?

The rating of sovrn is 4.5 stars out of 5 and the total score is 89 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, sovrn makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently sovrn can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between sovrn and alternatives?

The most popular alternatives to sovrn in 2023: AdsWizz, Flashtalking, ClearView Social, GlobeNewswire, TripleLift. Access the complete competitors analysis here - sovrn VS Marketing Software alternatives.

List of categories

Marketing
Digital Advertising

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.