Spark by Marketo Review - why 4.2 stars?

Spark by Marketo Review
ITQlick Score: 89/100
ITQlick Rating: (4.2/5)
Pricing: 8/10 - high cost
Category: Marketing -> Spark by Marketo
Ranking:Ranked 13 out of 640 Marketing systems
Company: Marketo
Pricing: starts at $1,195 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: Spark by Marketo pricing, Spark by Marketo alternatives
Shlomi LaviShlomi Lavi / updated: May 21, 2021

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What is Spark by Marketo?

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software and target more revenue with less effort. The marketing automation solution offers multi-channel campaign management, inbound/search marketing and event marketing features.

Marketo, the company behind Spark, was founded back in 2007 with a view to make the day to day jobs of marketing and sales professionals easier. The developers offer a solution that can help users to cope with the complex ways to engage customers in real time via social media, online and offline events, eCommerce storefronts and other ways.

What is Spark by Marketo rating? ()

The rating of Spark by Marketo is 4.2 stars out of 5 and the total score is 89 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Spark by Marketo's typical customers?

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Once the company grows, they can select any of Marketo’s marketing solution designed for mid-sized and large enterprises. AppSense, Payoneer and BrightTALK are some of the clients of Spark by Marketo.

Is Spark by Marketo the best Marketing?

Spark by Marketo is ranked 13 out of 640 software in their category (Marketing systems).

What are their main features and functionalities?

Spark is designed to help users do agile marketing and comes with email marketing, social marketing, marketing management, analytics, sales insight, lead management, event marketing, multi-channel campaign management and behavior tracking features. The email and social marketing feature can help users to engage customers via email and social networking websites.

The marketing management feature can help users to manage marketing budgets of the organization and to find the actual investment amounts.

Users can work on various marketing programs across multiple channels including social media, email, mobile, events and web to get better customers in the shortest time possible. The inbound/search marketing feature can help customers to find your service by offering direct integration with Google Adwords and search optimization.

Other notable features are: streamlining event marketing with timely reminders and personalized invitations, lead generation and lead nurturing capability and scoring.

What are Spark by Marketo's pros? (5 Pros)

  • Spark by Marketo supports multi-channel campaign management including social media and mobile unlike other similar tools
  • Spark by Marketo’s inbound/search marketing feature can help customers to find you quickly
  • The customer support of Spark by Marketo offers live chat and phone support
  • The CRM tool comes with scoring feature to help you rank customers unlike other similar tools
  • Users can create professional looking WYSIWYG pages with graphical interface using this CRM tool

What are Spark by Marketo's cons? (2 cons)

  • Spark by Marketo doesn’t offer any free trial like other similar CRM products
  • Spark by Marketo doesn’t offer any integrated survey solution like other similar tools

Who are their main alternatives?

Some of the main competitors for Spark by Marketo are Active Campaign and BizConnector.

Active Campaign provides marketing automation solutions for small businesses. Its features include email & mobile marketing with ready templates for both newsletters & marketing campaigns, as well as customer segmentation for better targeting. Additionally there is support for split testing, dynamic content embedding and intelligent follow-up based on behavioral response. There are also options to monitor websites & social media to analyze customer traffic in order to trigger automated responses to convert to leads.

Spark by Marketo on the other hand includes similar features but also provides the options for lead scoring to allow focus on those leads with greater probability for conversions. This is supported by a lead nurturing process which includes regular follow-up and engagement with these prospects.

Then there is BizConnector which provides integration with Salesforce for the provision of CRM functionality. The product also supports intelligent drip marketing to ensure the right message is sent to the customer at the right intervals to optimize conversion probabilities. Additionally there is a campaign validation feature to prevent errors and support for mobile SMS marketing as well. The product is available as a cloud based solution with workflow automation to manage the customer and marketing communications.

Spark by Marketo supports some of these features and is also available as a cloud based solution. However it provides analytic tools for providing customer insights to help in campaign targeting, and it can also handle event marketing in the form of webinars & online meetings.

What is the cost of Spark by Marketo?

The cost of license starts at $1,195 per month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Spark by Marketo

What should you ask Marketo during a demo session? (65 questions)

Schedule a demo with Spark by Marketo and access 65 must ask questions for the vendor while watching Spark by Marketo in action. Visit the vendor's website here.

Spark by Marketo's list of categories:

Complaint Management
Customer Relationship Management
Customer Loyalty
Lead Generation
Mac CRM
Online CRM
Team Collaboration
Small Business CRM
Social CRM
Marketing
Marketing Automation
Social Media

Spark by Marketo's list of features:

Campaign Management
Customer Service
Email Marketing
Lead Management
Marketing Automation
Sales Automation
Social Media
Campaign Management
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media

Spark by Marketo Vs. Alternatives

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ClearView
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MailGet
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Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.