Spark by Marketo Review - why 4.2 stars?

Shlomi Lavi / updated: Mar 04, 2022

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What is Spark by Marketo?

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software and target more revenue with less effort. The marketing automation solution offers multi-channel campaign management, inbound/search marketing and event marketing features.

Marketo, the company behind Spark, was founded back in 2007 with a view to make the day to day jobs of marketing and sales professionals easier. The developers offer a solution that can help users to cope with the complex ways to engage customers in real time via social media, online and offline events, eCommerce storefronts and other ways.

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Who is it best for?

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Once the company grows, they can select any of Marketo’s marketing solution designed for mid-sized and large enterprises. AppSense, Payoneer and BrightTALK are some of the clients of Spark by Marketo.

Main features and functionalities

Spark is designed to help users do agile marketing and comes with email marketing, social marketing, marketing management, analytics, sales insight, lead management, event marketing, multi-channel campaign management and behavior tracking features. The email and social marketing feature can help users to engage customers via email and social networking websites.

The marketing management feature can help users to manage marketing budgets of the organization and to find the actual investment amounts.

Users can work on various marketing programs across multiple channels including social media, email, mobile, events and web to get better customers in the shortest time possible. The inbound/search marketing feature can help customers to find your service by offering direct integration with Google Adwords and search optimization.

Other notable features are: streamlining event marketing with timely reminders and personalized invitations, lead generation and lead nurturing capability and scoring.

What is the actual cost?

The cost of license starts at $895 per month. ITQlick pricing score is 8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Spark by Marketo. You can also find here pricing information from Spark by Marketo's website.

Pros

• Spark by Marketo supports multi-channel campaign management including social media and mobile unlike other similar tools
• Spark by Marketo’s inbound/search marketing feature can help customers to find you quickly
• The customer support of Spark by Marketo offers live chat and phone support
• The CRM tool comes with scoring feature to help you rank customers unlike other similar tools
• Users can create professional looking WYSIWYG pages with graphical interface using this CRM tool

Cons

• Spark by Marketo doesn’t offer any free trial like other similar CRM products
• Spark by Marketo doesn’t offer any integrated survey solution like other similar tools
• The customer support of Spark doesn’t offer any 24/7 live phone support
• The dedicated email relay and secured page services requires paying extra fee
• The program analysis and revenue modeler tools are not available in this tool

How it stacks up?

Access a head to head analysis of Spark by Marketo vs alternative software solutions.

Frequently Asked Questions (FAQs)