Spark by Marketo - Top Competitors (Mar 2022)
Compare Pricing
| ITQlick Score: | 89/100 |
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| ITQlick Rating: |
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| Pricing: | 8/10 - high cost |
| Category: | Marketing -> Spark by Marketo review -> Spark by Marketo competitors |
| Ranking: | Ranked 13 out of 641 Marketing systems |
| Company: | Marketo |
| Pricing: | starts at $895 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop |
| Links: | Spark by Marketo review, Spark by Marketo pricing guide |
Shlomi Lavi / updated: Mar 04, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Spark by Marketo vs. Alternatives in 2024
Some of the main competitors for Spark by Marketo are Active Campaign and BizConnector.Active Campaign provides marketing automation solutions for small businesses. Its features include email & mobile marketing with ready templates for both newsletters & marketing campaigns, as well as customer segmentation for better targeting. Additionally there is support for split testing, dynamic content embedding and intelligent follow-up based on behavioral response. There are also options to monitor websites & social media to analyze customer traffic in order to trigger automated responses to convert to leads.
Spark by Marketo on the other hand includes similar features but also provides the options for lead scoring to allow focus on those leads with greater probability for conversions. This is supported by a lead nurturing process which includes regular follow-up and engagement with these prospects.
Then there is BizConnector which provides integration with Salesforce for the provision of CRM functionality. The product also supports intelligent drip marketing to ensure the right message is sent to the customer at the right intervals to optimize conversion probabilities. Additionally there is a campaign validation feature to prevent errors and support for mobile SMS marketing as well. The product is available as a cloud based solution with workflow automation to manage the customer and marketing communications.
Spark by Marketo supports some of these features and is also available as a cloud based solution. However it provides analytic tools for providing customer insights to help in campaign targeting, and it can also handle event marketing in the form of webinars & online meetings.
Spark by Marketo alternatives - for small & large Business
Here are the top 4 alternatives to Spark by Marketo that are worth checking out: Flashtalking for SMBs, AdsWizz for large size business, ClearView Social for growing companies, and Google AdMob for low budget organizations.
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.