Totango Review - why 4.3 stars?

Totango Review
ITQlick Score: 77/100
ITQlick Rating:
Pricing: 5.2/10 - average cost
Category: Marketing Automation -> Totango review
Ranking:Ranked 33 out of 107 Marketing Automation systems
Company: Totango
Pricing: starts at $499 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Totango pricing, Totango alternatives
Shlomi LaviShlomi Lavi / updated: Feb 22, 2022

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What is Totango?

Totango is a web based marketing management and customer engagement solution for businesses of all sizes. Its capabilities include campaign management, lead management, analytics, and others. The software was designed and launched by Totango headquartered in California, United States.

Who is it best for?

Customers of the software include businesses of all sizes and a wide range of types. Major industries where it can be deployed include retail and wholesale, marketing and advertisement, financial services, automation and manufacturing, e-commerce, and others. Some notable clients of the software include Bright Talk, Market Wires, and Salesforce Desk etc.

Main features and functionalities

The software offers lead management capabilities of behavioral scoring, custom scoring, and trigger-based actions. Campaign management is offered by organizing the right content through visual augmentations. The software also offers email marketing services of delivery tracking, email preview and templates, optimization, and scheduled emails. Web form designing service is available for better web management.

Totango features reporting and analytics capabilities of campaign performance reports, custom reports, email performance reports, and mobile alerts. Integration is offered with major third party systems including Microsoft Dynamics, Sage CRM, and Salesforce CRM. Other important capabilities include task creation, custom sales dashboard, triggered updates, and others.

What is the actual cost?

The cost of license starts at $499 per month. ITQlick pricing score is 5.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Totango.

How it stacks up?

Access a head to head analysis of Totango vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Totango
ITQlick rating
4.3/5
Score
77/100
Pricing
5.2/10
License pricing
$499 per month
Functionality
6
Compare
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Frequently Asked Questions (FAQs)

Is it the best Marketing Automation system?

Totango is ranked 33 out of 107 software in their category (Marketing Automation systems).

How they are rated on ITQlick?

The rating of Totango is 4.3 stars out of 5 and the total score is 77 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Totango makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Totango can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Totango and alternatives?

The most popular alternatives to Totango in 2023: VisitorTrack, Ensighten, Zeta Global, Teradata Integrated Marketing Management, Pardot . Access the complete competitors analysis here - Totango VS Marketing Automation Software alternatives.

List of categories

Business Intelligence
CRM
Systems Integration

List of features

Data Import/Export
Basic Reports
Online Customer Support

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.