TubeMogul Review

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Last updated: Oct 04, 2019

TubeMogul Review

ITQlick rating
(3.1/5)

Small business, Medium business, Large business

TubeMogul is marketing software for small businesses. It provides campaign management, bulk editing, fraud protection, budget pacing, targeting, mobile tracking, creative optimization, and more features. TubeMo...

  • Categories :

    • Mobile
    • Marketing
    • Digital Advertising
    • Social Media

Shlomi Lavi / updated: Oct 04, 2019

What is TubeMogul?

TubeMogul is marketing software for small businesses. It provides campaign management, bulk editing, fraud protection, budget pacing, targeting, mobile tracking, creative optimization, and more features. TubeMogul was founded in 2006 and is currently located in Emeryville, California. It specializes in marketing and advertising system development and is operated by up to 5,000 employees.

TubeMogul Average Rating -

The rating of TubeMogul is 3.1 stars out of 5. The rating is based on ITQlick expert review.

TubeMogul Typical Customers

The typical customers include the following business size: Small business, Medium business, Large business.

TubeMogul Features

We are working to collect the information

TubeMogul 3 Pros

  • Easy to learn and navigate
  • Excellent customer support
  • Cheaper than other marketing software

TubeMogul 2 Cons

  • No app version for iOS and Android devices
  • Limited number of integrations

TubeMogul Alternatives

ActiveDEMAND is marketing software for small to large marketers and agencies available at the same price ranges as TubeMogul. Both are web-based and provides similar features such as campaign management, activity dashboard, data import and export, campaign segmentation, real-time analytics, and audience targeting.

However, ActiveDEMAND has marketing functions than TubeMogul such as lead generation and tracking, social media marketing, email marketing and integration, client management, and conversion rate optimization. Both have high vendor reputation online and are beneficial as a marketing solution.

SendinBlue is an email marketing and SMS service software created for the same client size as TubeMogul. SendinBlue pricing is at the same range as TubeMogul. SendinBlue has an iOS app available, unlike TubeMogul.

SendinBlue also has A/B Testing, campaign analysis, reporting and statistics, click-through tracking, custom forms, and landing pages, and more features that TubeMogul lacks. However, TubeMogul has better audience targeting capabilities than SendinBlue. Both have excellent customer reviews online and are comprehensive marketing system.

TubeMogul Pricing Information

TubeMogul pricing is lower than the average cost of marketing software. It has robust planning tools for programmatic media buying to reach company’s campaign goals and KPIs. Its inventory management capabilities can import, access, optimize, and measure all inventory streams from a single dashboard. Its campaign management features include campaign dashboard, optimization, reach, bulk editing, brand safety, and fraud protection.

It enables users to measure the website’s creative performance, audience, inventory, and viewability in real-time. It provides optimizer tools which use algorithms to monitor campaign performance and adjust strategies to achieve brand goals.

It has audience targeting functions include targeting, retargeting, geo-targeting, and contextual targeting based on customers’ demographic, geographic, behavioral and context. It provides access to premium inventory through its partnership with Nielsen, comScore, and Integral Ad Science.

TubeMogul demo

25 questions to ask the vendor on TubeMogul demo

Is TubeMogul the right software for you?

TubeMogul is good for small to large small businesses which are looking for simple and affordable software. Its clients are from different industries such as marketing and advertising, computer software, broadcast media, human resources, and the internet.

TubeMogul Categories

Mobile
Marketing
Digital Advertising
Social Media

Specifications

Company:
Address: 1250 53rd Street, Emeryville, CA 94608, United States
Website:https://www.tubemogul.com/
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop, Mobile
Operating Systems:

TubeMogul Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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TubeMogul
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ITQlick Score
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Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
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