UberVU Review

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Last updated: Sep 19, 2018

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UberVU Review

11 reviews

Starting from $499 Per month/user

UberVU provides a platform that helps companies understand how well social media marketing is improving their brand online. It does this by finding insights and trending social topics, suggesting content for p


What is UberVU? Updated: Sep 19, 2018

UberVU provides a platform that helps companies understand how well social media marketing is improving their brand online. It does this by finding insights and trending social topics, suggesting content for posting and then unifying the process of monitoring, collaborating and reporting in one single dashboard.

The company was founded in the UK in 2008 with the goal of providing next generation analytics for social media.

It is now based in Boston and in 2014 has been taken over by HootSuite which provides a social media management system for which UberVU is a natural addition.

UberVU Average Rating -

The average rating of UberVU is 4.5 stars. The rating is based on 11 aggregated online reviews.

UberVU Typical Customers

UberVU is best used by customers who want to learn about how their company or brand is performing on social media. This tool is especially effective for marketing departments who are focused on building brand awareness and need an integrated tool to monitor the entire social media space.

The software automates many of the tasks the marketing team has to do including detecting emerging trends and influencers important for the company or brand, finding insights, and optimizing time for all social media posts for maximum engagement with followers and customers.

The software is designed to be cross industry and is mainly focused on mid-range to large enterprises. It currently has over 200 clients in 40 countries which include Phillips, MTV, Dassault Systems, NBC and Getty Images.

UberVU Features

UberVU offers one integrated dashboard that gives a real time feed of all emerging trends and topics across multiple social platforms such as Facebook, Twitter, Google+ and more.

This reduces time taken to monitor this information as well as improves response time to address these effectively. Additionally the platform allows you to get in depth data on key influencers leading a conversation relevant to the company or brand, and allows you to start conversations with them to build on the brand awareness.

Another good feature is that you are able to schedule responses to relevant posts, as well as have UberVU analyze the best time to respond to maximize the audience for your announcements. The dashboard allows you to keep track of all relevant social stats such as likes, tweets, etc while allowing you to check sentiment in your social community to determine if any action needs to be taken if it is drifting into the negative arena.

This combined with smart reporting, data visualization and graphic representations means UberVU allows your company to be proactive in social media and actively build a solid presence for your brand.

UberVU 5 Pros

  • It offers one single dashboard that covers all social media platforms to give you a clear picture of where your brand or company stands
  • UberVU offers detailed analytics, workflow and engagement capabilities to proactively find and address problems before they occur
  • The software saves a lot of time spent in watching multiple social media platforms and instead allows more time for decision-making, strategy development and running better campaigns.
  • A dedicated account manager is provided for each client to service all their needs and requirements
  • The software pricing is based on social media streams and offers full features to all customers

UberVU 2 Cons

  • The product is not focused for the SME market
  • While all features are provided, some of them may not be required by all clients

UberVU Alternatives

Some of the main competitors for UberVU are SproutSocial and Sendible.

SproutSocial provides its own collaboration platform to engage with customers on social media, allows the posting of messages & marketing campaigns to all major social networks, and analyzes the impact of such activities on corporate branding. There is also a social CRM to manage and target social media customers, as well as monitoring tools to track the latest conversations & trends which affect the organization’s reputation.

In comparison UberVU focuses on determining how well a company is perceived on social media. It does this by tracking conversations, trending stories and key individual influencers that are relevant to the company’s business. Additionally there is a scheduler to trigger posts automatically, as well as a search facility to find the right audience. There are also analytic tools monitor the volume of conversations and types of feelings on issues of concern to the company, to enable proactive action to avoid potential problems.

Then there is Sendible which is quite similar to UberVU but utilizes its social CRM module to develop potential leads for sales development. Additionally there is a reputation monitor score that enables companies to react quickly to negative trending issues on all social platforms. The product is also available for use on mobile devices as well.

While UberVU supports many of these features it also provides geo location services to identify key areas where customer trends are developing. In addition companies can also build conversation maps based on trending keywords to attract more interest in their social marketing campaigns.

UberVU Pricing Information

The product’s pricing is not based on users, but instead on number of streams which is basically anything that you wish to monitor on social media.

Their plans start at US$499 per month with unlimited users and all product features included. A dedicated account manager will assist the client in customizing the price plan based on the number of streams the client needs to monitor in a month.

25 MUST Ask Questions Before Buying Social Media Software

The prime purpose behind investing in the software solution is to boost efficiency and growth. Ask the software vendor (UberVU ) how their business app would improve efficiency of your enterprise.
UberVU has tremendous exposure to different companies. They offer the same type of software to different industries, so they are better aware of who is doing what with their technological product. This also helps them understand and foresee what’s really working. Allow them to share their observations so that you get an ideas about their experience, expertise, and intelligence. This will also be an opportunity to identify the service providers who come up with the most insightful suggestions.
Perhaps your business is growing, will expand in the future and your Social Media requirements with it. So you would be interested to know if UberVU is scalable and can grow with you. It’s no use investing in a solution that can be scaled.
Each business has different needs. Yours is no different. When it comes to selecting a software solution, you are looking for a tool that can be easily customized and configured to cater to your specific business needs. So you want to understand if UberVU you want to buy is easy to customize.
Such a community forum is the best way to engage users. Getting access to UberVU forums can help new or proposed users connect with product experts through peer-to-peer discussions.
UberVU should answer how their business software will improve your bottom line and ROI.Most service providers make tall claims, so you want to make sure you get your hands on the best solution.
Before choosing a business app, you want to understand that the implementation would be smooth. So you should be interested to find out about the person responsible for handling the implementation process. Do not hesitate to ask UberVU about their qualifications.
A good software vendor should be able to show you a positive track record with their implementation strategy.Try to find out if UberVU method is structured. Your purpose should be to look for one that is structured and flexible to adapt to unexpected situations.
The software vendor should give you a structured data conversion methodology that will enable smooth migration of your information to the new system.
A growing business is always in need for expansion and integration with thrid-party apps is a part of the growth model. When it comes to choosing software, make sure the business app provides an application programming interface for easy integration.
Ask the software product vendor if the tool will allow you to export data to an external file or import data from external sources.
Ask the software vendor (UberVU ) if the software package includes consulting hours. Do not hesitate to ask if there are any hidden charges involved.
You do not want to be caught unawares when a software vendor sends a technician to resolve an issue that may crop up due to varied reasons. You want to make sure the charges are reasonable. Better still, you should be aware of what needs to be paid to the technician sent by the vendor to fix a problem.
You do not want to fall in love with the front end unless you are 100% sure that the software is compatible with your existing system. Ask the software vendor is you need any specific hardware to install the software. Will the business application run on your existing workstations. How much space will the software take on the disk drive? Is there a need for RAM upgrade to successfully run the software for optimum performance?
You should enquire about the cost of having more than one terminal in your store. While some software vendors charge on the basis of the number of store locations, others charge per terminal.
When you are looking for a software solution, make sure you know if the vendor charges any fee to get you started. You should also be interested to know if there are any software maintenance charges for you to pay.
Your business is accountable to customers, regulators, employees, and partners. So you should look for one software vendor who has adopted a comprehensive, technically sound security and compliance program. Does the vendor map your needs for security controls?
Data loss can prove extremely risky for any business. So you should always ask the vendor about their backup policy. How often is data backed up and what is the cost for the same?
What is the software vendor's policy on disaster recovery? Are any charges involved for disaster recovery support if a catastrophic hardware failure affects your system?
How easy is the software to work on? Is it user friendly for your end users? Does it involve any complexities that are difficult to understand for the team? Even a feature-rich solution is of no use if end users find it difficult to use.
UberVU should clearly mention whether the solution is complex or simple to use. If it is not an easy-to-use software solution, then do they provide training? What is the level of training your team requires to make the most of the solution?
You will be interested to know about the software updates. When is it updated? Does the service provider notify customers when the upgrades are scheduled? Does the software work when the upgrades are under way? How long does the process take?
You should be interested to enquire about how an issue is handled at the side of the software vendor. Do not hesitate to question about who will respond to your emergency calls. What is their experience in software industry?
If the software vendor is widely popular, chances are that they have a good product. So always check their client base to measure their product's competence in the market.
Testing is crucial to ensuring that the software runs as promised. So you should try to find out if the vendor offers any free trial runs or try before you buy the product. By testing the concept first, it gets easier to understand the software product's functionality and allay fears before signing a contract.

UberVU Categories


Address: Cambridge, MA
Customers: Large business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud
Operating Systems: Mac OS, Windows, Linux

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