Nielsen Attribution Review - why 4.6 stars?
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| ITQlick Score: | 70/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 5/10 - average cost |
| Category: | Website analysis -> Nielsen Attribution review |
| Ranking: | Ranked 7 out of 37 Website analysis systems |
| Company: | Visual IQ |
| Typical customers: | Medium and large size businesses |
| Platforms: | Desktop |
| Links: | Nielsen Attribution pricing, Nielsen Attribution alternatives |
Shlomi Lavi / updated: Nov 07, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
What is Nielsen Attribution?
Nielsen Attribution is a marketing attribution and optimization solution for businesses of all sizes. Its capabilities include audience intelligence management, marketing optimization, performance management, and others. The software was designed and launched by Nielsen Attribution headquartered in Massachusetts, United States.Who is it best for?
Customers of the software include businesses of all sizes and a variety of types. Major industries where it has been deployed include education, financial services, retail and wholesale, insurance and legal, technology and software development, media and entertainment, and others. Some major customers of the software include AT&T, Century Link, and Disney Parks etc.Main features and functionalities
The software offers cross-platform marketing attribution management to keep track of the marketing campaign performance. It helps arrive at informed marketing decisions instead of relying on old techniques. It offers analysis of the entire stock of marketing touch-points and performs a comparison of their attributes.Nielsen Attribution allows swift changes and modifications in the existing campaign strategies through its optimization recommendation tool. Media tactics can be refined and ‘what-if’ scenarios can be explored. The software also offers an enablement tool for instant management of performance metrics. Existing processes are utilized to automatically implement optimized media buys.
What is the actual cost?
ITQlick pricing score is 5 out of 10 (10 is most expensive). Access ITQlick pricing guide for Nielsen Attribution. You can also find here pricing information from Nielsen Attribution's website.How it stacks up?
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Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.