Zoho Campaigns Review - why 4.2 stars?

Shlomi Lavi / updated: Apr 09, 2022

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What is Zoho Campaigns?

Zoho Campaigns is a CRM and e-mail marketing software for small to large companies. It has features such as social statistics, link tracking, ready-made newsletter templates, and A/B test campaigns which can boost sales and expand customer base. It can easily connect with popular social media platforms like Youtube and Facebook.

This IT solution is developed by Zoho which was founded in 1996. It is headquartered in Pleasanton, California with up to 5,000 employees. The company specializes in developing software for online office, collaboration and business productivity suite, CRM, network management, and more.

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Who is it best for?

Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. This is a great marketing application that can serve freelancers and SMBs, among others. Social medium has become an integral part of the business world. With Zoho Campaigns you can engage customers on all social platforms and easily manage your business mailing lists.

Main features and functionalities

Zoho Campaigns can greatly contribute to improving the productivity of your business. It includes professional flexible and customizable newsletter templates that you can tailor to your specific marketing campaigns. You will also enjoy great email marketing and social media campaign features that are integrated with Zoho CRM. The benefits that this solution adds to your business are countless.

What is the actual cost?

Zoho Campaigns pricing is lower than the average cost of CRM software. Its E-mail Based Plan starts at $32 per year. It features include drag-and-drop editor for quick campaign creator, signup and forms and lists for building contact database, A/B testing, pre-designed templates to save cost from layout creation. It also has advanced segmentation, personalization for branding, and consent management for privacy compliance.

Subscriber-Based Plan’s price starts at $54 with all E-mail Based package features plus unlimited emails, autoresponders for better customer engagement, workflow automation, dynamic content, batch sending, and email polls for gathering customer feedback.

The Paid by E-mail Credits plan is for occasional email campaigns which only cost $6 with drag-and-drop A/B Testing, personalization, and pre-designed templates.

ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Zoho Campaigns. You can also find here pricing information from Zoho Campaigns's website.

Pros

• Easy to learn and use
• Zoho Campaigns is integrated with Google Apps which offers more features and diversity
• Affordable price
• Wide range of integrations
• Users can reach out to their customers by social campaigns through various social networks

Cons

• Not as customizable as other software
• Slow domain name verification process
• Some users have complained of frustrations from the paid versions of the Zoho Campaigns
• When it comes to huge campaigns, it seems to drag and is somewhat slow
• The CRM integration has also failed in some cases to synchronise data which forces users to use two applications separately

How it stacks up?

Access a head to head analysis of Zoho Campaigns vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Zoho Campaigns right for you or your business?

Zoho Campaigns is good for businesses of all types and sizes in need of CRM and email marketing software solutions. Among its notable clients are The NetMen Corp, LinkedIn Mentoring, and Venue10.