Zoho Campaigns Pricing Plans & Cost Guide (Apr 2022)
Compare Pricing
| ITQlick Score: | 86/100 |
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| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | Email Marketing -> Zoho Campaigns review -> Zoho Campaigns pricing |
| Ranking: | Ranked 16 out of 138 Email Marketing systems |
| Company: | Zoho |
| Pricing: | starts at $3 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Zoho Campaigns review, Zoho Campaigns alternatives |
Shlomi Lavi / Apr 09, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
Zoho Campaigns pricing: How much does it cost in 2023?
Zoho Campaigns pricing is lower than the average cost of CRM software. Its E-mail Based Plan starts at $32 per year. It features include drag-and-drop editor for quick campaign creator, signup and forms and lists for building contact database, A/B testing, pre-designed templates to save cost from layout creation. It also has advanced segmentation, personalization for branding, and consent management for privacy compliance.Subscriber-Based Plan’s price starts at $54 with all E-mail Based package features plus unlimited emails, autoresponders for better customer engagement, workflow automation, dynamic content, batch sending, and email polls for gathering customer feedback.
The Paid by E-mail Credits plan is for occasional email campaigns which only cost $6 with drag-and-drop A/B Testing, personalization, and pre-designed templates.
Zoho Campaigns vs. competitors (pricing)
Zoho Campaigns is less expensive than the industry average. When comparing to other top Email Marketing vendors, on a scale between 1 to 10 (10 is the most expensive to implement), Zoho Campaigns is rated 2. Read the article below in order to calculate the total cost of ownership (TCO), which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.
Cost of software customizations
Customizing the software to meet the specific needs of the organization can be a costly process, especially if the customization requires significant development or integration work. The average cost of customization can range from a few thousand dollars to several hundred thousand dollars, depending on the complexity of the customization work.
Data migration cost Relevant for Zoho Campaigns
Migrating data from old systems to the new software can be a time-consuming and costly process, especially if the data is large or complex. The average cost of data migration can range from a few thousand dollars to several hundred thousand dollars, depending on the size and complexity of the data.
Cost of training
How many groups (different departments, usages, type of users) are needed for Zoho Campaigns training? Training employees to use the new software can be a significant cost, especially if the software is complex or requires specialized knowledge. The average cost of training can range from a few hundred dollars to several thousand dollars per employee, depending on the complexity of the software and the duration of the training.
Cost of maintenance
Ongoing maintenance and support for the software can be a significant cost, especially if the software requires frequent updates or has a high rate of bugs or issues. The average cost of maintenance can range from a few hundred dollars to several thousand dollars per year, depending on the complexity of the software and the level of support required.
Frequently Asked Questions (FAQs)
Email Marketing Software Price Range
Most email marketing products in the market are priced on a monthly basis. Also, the number of user accounts, subscribers, and active emails are usually used to determine their price points. However, the price ranges for email marketing software can be broken into three tiers, starting from $0 to $15, $15 to $40, and then $40 and above. Note that these are the entry-level price points gotten from the vendors websites; hence, premium plans with more robust features will cost more.
In addition, email marketing software vendors target different organization sizes; hence different business sizes can expect different prices:
- Small Businesses can expect to pay within the range of $0 to $20 for an email marketing software. For example, FireDrum Email Marketing pricing starts from around $4 per month based on number of unique contacts, while GetResponse pricing starts from $15 per user monthly. Another example is OmniSend, which starts from $16 per month, based on the number of users.
- Medium-sized Businesses can expect to pay within the range of $20 to $55 for an email marketing software. For example, Freshmarketer pricing starts from around $49 per month, Remarkety pricing from $25 per month, and HubSpot Marketing Hub pricing from $50 per month.
- Large Businesses can expect to pay between the range of $55 to $150 monthly for an email marketing software, although some products can go up to $999 per month and include more user accounts as opposed to one. For example, Maropost pricing starts from $500 per month, SendLane costs about $99 per month and Act-On cost price starts from around $900 per month for a number of set user accounts. However, some vendors may require extra fees for installation and onboarding. Meanwhile, some vendors do not disclose their pricing so as to enable them to adjust their prices based on the need of their customers.
Some free Email Marketing Software products are entirely free to use and access all their features, while others only have feature-limited plans, which are mostly for small businesses. For example, MailJet has a free version, while its premium version starts from $9 per 30,000 emails monthly. Another example is Gmail, an 100% free app from Google.
Email marketing apps for MacOS users have their price points sit within the range of $0 to $15 and $15 to $60. For example, MaxBulk Mailer pricing starts from around $39 for a one-time fee per user, Send Social Media from $59 per user monthly, and ROUTEE for a one-time fee of $0.01 based on usage.
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.